Best Business and Management Journals for Marketing and Advertising

Journals included in this ranking are positioned according to a unique bibliometric score, expertly developed by Research.com. This score is calculated using a combination of the estimated h-index and the number of leading scientists who have actively endorsed each journal during the three most recent years. Such a multifaceted approach ensures a rigorous assessment of both scholarly impact and professional recognition within the academic community.

The latest Impact Score values, reflected in this ranking, were gathered on 2024-11-27. The selection process encompassed a thorough examination of over 88 journals, which were chosen following a detailed inspection and rigorous analysis of more than 5,814 scientific documents published in the last three years. This in-depth evaluation involved the expertise and insights of 1,115 prominent and highly respected scientists in the area of Marketing and Advertising, further underscoring the reliability and academic integrity of the ranking.

For those interested in the technical details of the scoring process and the criteria used for journal selection, a comprehensive explanation can be found on our Methodology Page.