| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 516 | 12 | 16 | 5 |
The discussions in the journal mainly cover the fields of Marketing, Advertising, Social psychology, Consumer behaviour and Perception. While Journal of International Consumer Marketing primarily focused on Marketing, it also opened dialogues on the discipline of Sample (statistics). The Advertising works featured in the journal incorporate elements from Consumer ethnocentrism, Content analysis, Affect (psychology) and Purchasing.
Research in Consumer ethnocentrism tackled falls within the umbrella of Ethnocentrism. The work tackled in the journal goes beyond the discipline of Social psychology as it also encompasses Collectivism. It explores studies in Collectivism as part of the wider topic of Individualism.
The Brand awareness study featured in the journal draws parallels with the field of Brand equity.
The journal publications mostly deal with topics like Marketing, Advertising, Social psychology, Country of origin and Consumer behaviour. Aside from investigating topics in Quality (business), Market segmentation and Brand awareness under Marketing, the most cited papers also explore concepts in Sample (statistics) and Tourism geography. The Advertising research presented in the most cited papers focuses mostly on Affect (psychology) and, on occasion, topics in Source credibility.
The scientific interests tackled in the journal are Advertising, Consumer behaviour, Perception, Social psychology and Marketing. The Brand loyalty studies presented in it fall under the field of Advertising, but it also has connections to other fields such as Perspective (graphical). It explores issues in Consumer behaviour which can be linked to other research areas like Social relation, Construal level theory, Relevance (information retrieval) and Set (psychology).
Ethnocentrism, Personality and Product image are some topics wherein Perception research discussed in Journal of International Consumer Marketing have an impact. It facilitates discussions in Self-image as part of the larger field of Social psychology, however, it also tackles fields such as Connection (mathematics). In Journal of International Consumer Marketing, Emerging markets and Risk perception are investigated in conjunction with one another to address concerns in Marketing research.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of International Consumer Marketing (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of International Consumer Marketing (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 7.69% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 11.67% were posted by at least one author from the top 10 institutions publishing in the journal. Another 3.33% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 15.00% of all publications and 70.00% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
The understanding of consumer behavior, marketing strategies, and advertising dynamics is crucial for both academics and practitioners. Many students, researchers, and business professionals return to these topics to explore the latest trends and methodologies. However, it's important to recognize that studying these subjects in isolation might not provide a holistic view of the rapidly changing business environment. Integrating interdisciplinary knowledge from fields like psychology, statistics, geography, and culture can substantially enhance our comprehension of international consumer marketing. Many researchers often utilize these diverse sets of knowledge in their investigation and therefore, this publication encourages readers and contributors to consider a broader spectrum of learning. For instance, students who are enrolled at reputable institutions are exposed to a multifaceted learning environment that prepares them for this kind of intellectual exploration. Specifically, enrolling at great business schools in Mississippi would provide them with a comprehensive business education. It paves the way for gaining in-depth knowledge and developing skills, which in turn, would help them to contribute to the field of international consumer marketing. Therefore, whether you are a student, researcher, or a practitioner, acknowledging the need for amalgamating different disciplines in research is crucial. Doing so will ultimately result in a well-rounded view of the business environment and will also pave the way for innovative solutions which could yield huge benefits for the global economy.
Shaohua Yang;Salmi Mohd Isa;T. Ramayah;Ramona Blanes
(2020)Arpita Khare;Amrut Sadachar;Srikant Manchiraju
(2020)Eunyoung (Christine) Sung;Roger Calantone;Patricia Huddleston
(2020)Arpita Khare;Subhro Sarkar
(2021)Francis Charette;Alain d’Astous
(2020)Raine Ng;Gerard P. Prendergast;Ludwig M. K. Chang
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