2026 George S. Day: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	75	214	199	106	98	188	63693

Discipline name

D-Index

World Ranking

Current World Ranking

National Ranking

Current National Ranking

Publications

Citations

Business and Management

214

199

106

188

63693

Research.com Recognitions

2026 - Research.com Business and Management in United States Leader Award
2015 - Fellow of the American Marketing Association
2003 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association
1994 - Charles Coolidge Parlin Marketing Research Award, American Marketing Association

Overview

George S. Day is affiliated with the University of Pennsylvania in the United States. Their research primarily spans the field of Business, Management and Accounting, with a focus on subfields such as Strategy and Management, Management Information Systems, Management of Technology and Innovation, Business and International Management, and Social Psychology.

The scientist's main research topics include:

Competitive and Knowledge Intelligence
Innovation and Knowledge Management
Business Strategy and Innovation
Big Data and Business Intelligence
Supply Chain Resilience and Risk Management
Business Strategies and Innovation
Intellectual Capital and Performance Analysis

George S. Day has published in various academic journals, with frequent publication venues being:

Strategy and Leadership
California Management Review
Industrial Marketing Management
Management and Business Review
Journal of Marketing

Notable recent papers include:

"Preparing Organizations for Greater Turbulence" (2021) in California Management Review
"Changing the Work of Innovation: A Systems Approach" (2020) in California Management Review
"The yin and yang of outside-in thinking" (2020) in Industrial Marketing Management
"Accelerating growth with strategic innovation: Putting market driving into context" (2023) in Industrial Marketing Management
"How vigilant leaders prepare for a turbulent future" (2020) in Strategy and Leadership

Frequent co-authors collaborating with George S. Day include:

Paul J. H. Schoemaker
Gregory P. Shea
Karissa Kruse
G. Venkat Rao
Roger Dennis

The scientist has received several awards, notably:

Fellow of the American Marketing Association (2015)
AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association (2003)
Charles Coolidge Parlin Marketing Research Award, American Marketing Association (1994)

Best Publications

The Capabilities of Market-Driven Organizations

George S. Day

11394
Citations
The capabilities of market-driven organizations

George S. Day

11312
Citations
Marketing Research

David Aaker;V. Kumar;George S. Day;David Luck

6543
Citations
Assessing advantage: A framework for diagnosing competitive superiority.

George S. Day;Robin Wensley

4966
Citations
A Two-Dimensional Concept of Brand Loyalty

George S. Day

2858
Citations
Managing market relationships

George S. Day

1582
Citations
Closing the Marketing Capabilities Gap

George S. Day

1382
Citations
Managerial representations of competitive advantage

George S. Day;Prakash Nedungadi

1235
Citations
Continuous Learning About Markets

George S. Day

1012
Citations
Marketing Theory with a Strategic Orientation

George S. Day;Robin Wensley

921
Citations
The Path to Customer Centricity

Denish Shah;Roland T. Rust;Roland T. Rust;A. Parasuraman;Richard Staelin

919
Citations
Assessing Advantage: A Framework for Diagnosing Competitive Superiority

Unknown

887
Citations
Market Driven Strategy: Processes for Creating Value

George S. Day

807
Citations
Customer-Oriented Approaches to Identifying Product-Markets:

George S. Day;Allan D. Shocker;Rajendra Kumar Srivastava

755
Citations
THE PRODUCT LIFE CYCLE: ANALYSIS AND APPLICATIONS ISSUES

George S. Day

732
Citations
Charting New Directions for Marketing

George S. Day;David B. Montgomery

687
Citations
Strategic Market Planning: The Pursuit of Competitive Advantage

George S. Day

640
Citations
Attitude change, media and word of mouth.

George S. Day

620
Citations
Marketing's Contribution to the Strategy Dialogue

George S. Day

614
Citations
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

George S. Day

597
Citations
Enhancing New Product Development Performance: An Organizational Learning Perspective

Marjorie E. Adams;George S. Day;Deborah Dougherty

538
Citations
Diagnosing the Product Portfolio

George S. Day

523
Citations
Essentials of Marketing Research

V. Kumar;David A. Aaker;George S. Day

411
Citations

Frequent Co-Authors

Paul J. H. Schoemaker University of Pennsylvania

David A. Aaker University of California, Berkeley

David B. Montgomery Stanford University

Christine Moorman Duke University

Jagdish N. Sheth Emory University

David J. Reibstein University of Pennsylvania

Roland T. Rust University of Maryland, College Park

Charles B. Weinberg University of British Columbia

Rajendra K. Srivastava Indian School of Business

Barton A. Weitz University of Florida

External Links

Personal website of George S. Day Google Scholar page

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