H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 73 Citations 67,469 140 World Ranking 70 National Ranking 36

Research.com Recognitions

Awards & Achievements

2015 - Fellow of the American Marketing Association

1992 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Law
  • Epistemology

Shelby D. Hunt mostly deals with Marketing, Public relations, Marketing management, Relationship marketing and Marketing ethics. His study in Marketing is interdisciplinary in nature, drawing from both Organizational behavior and human resources, Organization development and Organizational citizenship behavior. The concepts of his Public relations study are interwoven with issues in Epistemology, Management, Professional ethics and Alliance.

The Relationship marketing study combines topics in areas such as Brand relationship, Switching barriers, Organization–public relationships and Brand community. The study incorporates disciplines such as Information ethics, Meta-ethics, Ethical decision, Sales personnel and Normative ethics in addition to Marketing ethics. His research integrates issues of Marketing strategy, Strategic planning and Strategic management in his study of Marketing research.

His most cited work include:

  • The Commitment-Trust Theory of Relationship Marketing (15484 citations)
  • The Comparative Advantage Theory of Competition (2052 citations)
  • A General Theory of Marketing Ethics (2005 citations)

What are the main themes of his work throughout his whole career to date?

Shelby D. Hunt spends much of his time researching Marketing, Competition, Marketing research, Public relations and Marketing management. His Marketing mix, Marketing strategy, Relationship marketing, Marketing science and Marketing theory investigations are all subjects of Marketing research. His Competition study combines topics in areas such as Productivity, Resource, Industrial organization and Neoclassical economics.

The various areas that Shelby D. Hunt examines in his Resource study include Austrian School, Positive economics, Structure and Microeconomics, Perfect competition. His study looks at the relationship between Marketing research and topics such as Epistemology, which overlap with Social science. Marketing management is a component of his Return on marketing investment, Quantitative marketing research, Marketing effectiveness and Business marketing studies.

He most often published in these fields:

  • Marketing (38.60%)
  • Competition (14.42%)
  • Marketing research (13.49%)

What were the highlights of his more recent work (between 2015-2021)?

  • Marketing (38.60%)
  • Radiology (4.19%)
  • Hepatocellular carcinoma (4.19%)

In recent papers he was focusing on the following fields of study:

His primary areas of study are Marketing, Radiology, Hepatocellular carcinoma, Percutaneous and Cancer research. His Marketing research includes themes of Discipline and Capital. His Radiology research is multidisciplinary, incorporating elements of Celiac axis, Deep learning and Renal cell carcinoma.

He has included themes like Gastroenterology, Rodent model, Pharmacology and Administration in his Hepatocellular carcinoma study. His research in Percutaneous intersects with topics in Abscess and Parenchyma. His History of marketing study also includes fields such as

  • Public Sector Marketing, which have a strong connection to Public relations,
  • Field together with Macromarketing.

Between 2015 and 2021, his most popular works were:

  • Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital ☆ (41 citations)
  • Advancing marketing strategy in the marketing discipline and beyond: from promise, to neglect, to prominence, to fragment (to promise?) (34 citations)
  • The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution (14 citations)

In his most recent research, the most cited papers focused on:

  • Law
  • Marketing
  • Management

His primary areas of investigation include Marketing, Competition, Marketing strategy, Industrial organization and Resource. His Marketing research is mostly focused on the topic Marketing theory. His studies deal with areas such as Dynamic capabilities and Resolution as well as Competition.

His Marketing strategy research integrates issues from History of marketing and Marketing mix. His biological study deals with issues like Public Sector Marketing, which deal with fields such as Public relations. His Industrial organization study combines topics from a wide range of disciplines, such as Double bottom line and Nonprofit sector.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan;Shelby D. Hunt.
Journal of Marketing (1994)

31630 Citations

The Comparative Advantage Theory of Competition

Shelby D. Hunt;Robert M. Morgan.
Journal of Marketing (1995)

3753 Citations

A General Theory of Marketing Ethics

Shelby D. Hunt;Scott Vitell.
Journal of Macromarketing (1986)

3548 Citations

A General Theory of Competition: Resources, Competences, Productivity, Economic Growth

Shelby Dean Hunt.
(1999)

1618 Citations

Power in a Channel of Distribution: Sources and Consequences:

Shelby D. Hunt;John R. Nevin.
Journal of Marketing Research (1974)

1419 Citations

The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions:

Shelby D. Hunt;Robert M. Morgan.
Journal of Marketing (1996)

1197 Citations

CORPORATE ETHICAL VALUES AND ORGANIZATIONAL COMMITMENT IN MARKETING

Shelby D. Hunt;Van R. Wood;Lawrence B. Chonko.
Journal of Marketing (1989)

1133 Citations

Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

Shelby D. Hunt.
(1990)

1122 Citations

The Nature and Scope of Marketing

Shelby D. Hunt.
Journal of Marketing (1976)

1116 Citations

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

Dennis B. Arnett;Steve D. German;Shelby D. Hunt.
Journal of Marketing (2003)

1116 Citations

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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