World's Best Scientists 2026 revealed!
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Business and Management
USA
2024

D-Index & Metrics

Business and Management

D-Index
96
Citations
91013
World Ranking
59
National Ranking
28

Research.com Recognitions

  • 2024 - Research.com Business and Management in United States Leader Award
  • 2023 - Research.com Business and Management in United States Leader Award
  • 2015 - Fellow of the American Marketing Association
  • 1992 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

Shelby D. Hunt was affiliated with Texas Tech University in the United States and contributed extensively to the field of business, management, and accounting. Their research spanned multiple subfields, notably marketing, organizational behavior and human resource management, management of technology and innovation, strategy and management, and tourism, leisure and hospitality management.

The scientist's scholarly output covered various main topics including consumer behavior in brand consumption and identification, customer service quality and loyalty, management and marketing education, business strategy and innovation, the wine industry and tourism, service and product innovation, and management theory and practice.

Frequent publication venues for Shelby D. Hunt's work included:

  • AMS Review
  • Journal of Macromarketing
  • Journal of Marketing Management
  • Journal of Business Research
  • Journal of Global Scholars of Marketing Science

Some of the recent published papers by Shelby D. Hunt were:

  • Indigenous theory development in marketing: the foundational premises approach, 2020, AMS Review
  • For re-institutionalizing the marketing discipline in Era V, 2020, AMS Review
  • The marketing discipline's troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal, 2022, AMS Review
  • The Five Stages of the Macromarketing Field of Study: From Raison D'etre to Field of Significant Promise, 2021, Journal of Macromarketing

Shelby D. Hunt collaborated frequently with several co-authors throughout their career. These included:

  • Sreedhar Madhavaram
  • Pelin Bicen
  • Hunter N. Hatfield
  • Ashley Hass
  • Kerry T. Manis

Their research contributions earned recognition in the form of awards, such as being named a Fellow of the American Marketing Association in 2015 and receiving the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award from the American Marketing Association in 1992.

Best Publications

  • The Commitment-Trust Theory of Relationship Marketing

    Robert M. Morgan;Shelby D. Hunt

  • The Commitment-Trust Theory of Relationship Marketing

    Unknown

  • The Comparative Advantage Theory of Competition

    Shelby D. Hunt;Robert M. Morgan

  • A General Theory of Marketing Ethics

    Shelby D. Hunt;Scott Vitell

  • A General Theory of Competition: Resources, Competences, Productivity, Economic Growth

    Shelby Dean Hunt

  • Power in a Channel of Distribution: Sources and Consequences:

    Shelby D. Hunt;John R. Nevin

  • The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions:

    Shelby D. Hunt;Robert M. Morgan

  • The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

    Dennis B. Arnett;Steve D. German;Shelby D. Hunt

  • CORPORATE ETHICAL VALUES AND ORGANIZATIONAL COMMITMENT IN MARKETING

    Shelby D. Hunt;Van R. Wood;Lawrence B. Chonko

  • The Nature and Scope of Marketing

    Shelby D. Hunt

  • Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

    Shelby D. Hunt

  • The Comparative Advantage Theory of Competition

    Unknown

  • The Pretest in Survey Research: Issues and Preliminary Findings:

    Shelby D. Hunt;Richard D. Sparkman;James B. Wilcox

  • Alliance Competence, Resources, and Alliance Success: Conceptualization, Measurement, and Initial Test:

    C. Jay Lambe;Robert E. Spekman;Shelby D. Hunt

  • The General Theory of Marketing Ethics: A Revision and Three Questions

    Shelby D. Hunt;Scott J. Vitell

  • General Theories and the Fundamental Explananda of Marketing

    Shelby D. Hunt

  • Foundations of Marketing Theory: Toward a General Theory of Marketing

    Shelby D. Hunt

  • Ethics and marketing management: An empirical examination

    Lawrence B. Chonko;Shelby D. Hunt

  • Organizational Commitment: One of Many Commitments or Key Mediating Construct?

    Shelby D. Hunt;Robert M. Morgan

  • The explanatory foundations of relationship marketing theory

    Shelby D. Hunt;Dennis B. Arnett;Sreedhar Madhavaram

  • Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy

    Robert M Morgan;Shelby Hunt

  • The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant Resources and Implications for Marketing Strategy

    Sreedhar R. Madhavaram;Shelby D. Hunt

  • Cognitive Moral Development and Marketing

    Unknown

Frequent Co-Authors

Lawrence B. Chonko
Lawrence B. Chonko The University of Texas at Arlington
Michael C. Soulen
Michael C. Soulen University of Pennsylvania
Jagdish N. Sheth
Jagdish N. Sheth Emory University
Scott J. Vitell
Scott J. Vitell University of Mississippi
Robert E. Spekman
Robert E. Spekman University of Virginia
Emma E. Furth
Emma E. Furth University of Pennsylvania
Steven M. Shugan
Steven M. Shugan University of Florida
Evert Gummesson
Evert Gummesson Stockholm University
Roland T. Rust
Roland T. Rust University of Maryland, College Park
O. C. Ferrell
O. C. Ferrell Auburn University

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