2026 Jagdish N. Sheth: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	82	141	131	73	68	409	54447

Research.com Recognitions

2026 - Research.com Business and Management in United States Leader Award
2024 - Research.com Business and Management in United States Leader Award
2023 - Research.com Business and Management in United States Leader Award
2015 - Fellow of the American Marketing Association
2004 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

Jagdish N. Sheth is affiliated with Emory University in the United States. Their primary field of study is Business, Management and Accounting, with a significant focus on Marketing. The subfields of study they contribute to include Marketing, Sociology and Political Science, Economics and Econometrics, Business and International Management, and Organizational Behavior and Human Resource Management.

The research topics covered by Jagdish N. Sheth span various areas, including:

Consumer Retail Behavior Studies
Service and Product Innovation
Digital Marketing and Social Media
Innovation and Socioeconomic Development
Consumer Behavior in Brand Consumption and Identification
Customer Service Quality and Loyalty
COVID-19 Pandemic Impacts

Their recent publications highlight ongoing work in marketing strategy and consumer behavior with particular attention to contemporary challenges such as the COVID-19 pandemic and digital transformation. Notable papers include:

"Impact of Covid-19 on consumer behavior: Will the old habits return or die?" (2020) published in Journal of Business Research
"Sustainable Marketing: Market-Driving, Not Market-Driven" (2020) published in Journal of Macromarketing
"Business of business is more than business: Managing during the Covid crisis" (2020) published in Industrial Marketing Management
"New areas of research in marketing strategy, consumer behavior, and marketing analytics: the future is bright" (2021) published in The Journal of Marketing Theory and Practice
"AI-driven banking services: the next frontier for a personalised experience in the emerging market" (2022) published in International Journal of Bank Marketing

Jagdish N. Sheth frequently publishes in venues such as:

Journal of Business Research
Journal of Macromarketing
European Journal of Marketing
Industrial Marketing Management
The Journal of Marketing Theory and Practice

The scientist has collaborated often with several co-authors, including:

Atul Parvatiyar
Varsha Jain
Anupama Ambika
Gourav Roy
Amrita Chakraborty

Awards received by Jagdish N. Sheth include the Fellow of the American Marketing Association (2015) and the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award from the American Marketing Association (2004).

Best Publications

The theory of buyer behavior

John A. Howard;Jagdish N. Sheth

9323
Citations
Why we buy what we buy: A theory of consumption values

Jagdish N. Sheth;Bruce I. Newman;Barbara L. Gross

6557
Citations
Relationship Marketing in Consumer Markets: Antecedents and Consequences:

Jagdish N. Sheth;Atul Parvatlyar

3437
Citations
Impact of Covid-19 on consumer behavior: Will the old habits return or die?

Unknown

2175
Citations
The evolution of relationship marketing

Jagdish N. Sheth;Atul Parvatiyar

1982
Citations
Consumer Resistance to Innovations: The Marketing Problem and its solutions

S. Ram;Jagdish N. Sheth

1770
Citations
A Model of Industrial Buyer Behavior

Jagdish N. Sheth

1625
Citations
Marketing Theory: Evolution and Evaluation

Jagdish N. Sheth;David Morgan Gardner;Dennis E. Garrett

1435
Citations
Mindful consumption: a customer-centric approach to sustainability

Jagdish N. Sheth;Nirmal K. Sethia;Shanthi Srinivas

1425
Citations
The Antecedents and Consequences of Customer-Centric Marketing:

Jagdish N. Sheth;Rajendra S. Sisodia;Arun Sharma

1410
Citations
Consumption Values and Market Choices: Theory and Applications

Jagdish N. Sheth;Bruce I. Newman;Barbara L. Gross

1282
Citations
Customer Relationship Management: Emerging Practice, Process, and Discipline

Atul Parvatiyar;Jagdish N. Sheth

1280
Citations
Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Jagdish N. Sheth

1262
Citations
Customer Behavior: Consumer Behavior and Beyond

Jagdish N. Sheth;Banwari Mittal;Bruce I. Newman

992
Citations
Handbook of Relationship Marketing

Jagdish N. Sheth;Atul Parvatiyar

911
Citations
The Domain and Conceptual Foundations of Relationship Marketing

Atul Parvatiyar;Jagdish N. Sheth

794
Citations
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

Rajendra Sisodia;David Wolfe;Jagdish Sheth

767
Citations
Supplier relationships: Emerging issues and challenges

Jagdish N. Sheth;Arun Sharma

667
Citations
Revisiting Marketing’s Lawlike Generalizations:

Jagdish N. Sheth;Rajendra S. Sisodia

540
Citations
Implications of the Revised Definition of Marketing: From Exchange to Value Creation

Jagdish N . Sheth;Can Uslay

538
Citations
Consumer and industrial buying behavior

Donald E. Vinson;Arch G. Woodside;Jagdish N. Sheth;Peter D. Bennett

319
Citations
The Theory of Buyer Behavior.

George H. Haines;John A. Howard;Jagdish N. Sheth

89
Citations

Frequent Co-Authors

Arun Sharma University of Miami

Naresh K. Malhotra Georgia Institute of Technology

Howard Thomas Singapore Management University

Morris B. Holbrook Columbia University

Philip Kotler Northwestern University

Shelby D. Hunt Texas Tech University

Kent B. Monroe University of Illinois at Urbana-Champaign

George S. Day University of Pennsylvania

Banwari Mittal Northern Kentucky University

O. C. Ferrell Auburn University

External Links

Wikipedia of Jagdish N. Sheth Personal website of Jagdish N. Sheth Google Scholar page

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