What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- Management
His main research concerns Marketing, Marketing management, Marketing research, Relationship marketing and Service.
Marketing strategy, Customer to customer, Customer retention, Customer advocacy and Services marketing are among the areas of Marketing where Christian Grönroos concentrates his study.
In his study, which falls under the umbrella issue of Marketing management, Public relations is strongly linked to Digital marketing.
A large part of his Marketing research studies is devoted to Return on marketing investment.
His study looks at the relationship between Relationship marketing and fields such as Marketing mix, as well as how they intersect with chemical problems.
As a part of the same scientific study, Christian Grönroos usually deals with the Service, concentrating on Knowledge management and frequently concerns with Service-dominant logic.
His most cited work include:
- A Service Quality Model and its Marketing Implications (4491 citations)
- From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (2038 citations)
- Service Management and Marketing: A Customer Relationship Management Approach (1963 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of investigation include Marketing, Service, Marketing research, Relationship marketing and Marketing management.
Much of his study explores Marketing relationship to Public relations.
His research in Service intersects with topics in Business value, Process and Knowledge management.
Specifically, his work in Marketing research is concerned with the study of Quantitative marketing research.
Christian Grönroos has included themes like Customer retention and Customer advocacy in his Relationship marketing study.
He studies Return on marketing investment which is a part of Marketing management.
He most often published in these fields:
- Marketing (76.03%)
- Service (37.19%)
- Marketing research (33.88%)
What were the highlights of his more recent work (between 2014-2020)?
- Marketing (76.03%)
- Service (37.19%)
- Marketing research (33.88%)
In recent papers he was focusing on the following fields of study:
Christian Grönroos mainly focuses on Marketing, Service, Marketing research, Knowledge management and Service provider.
He interconnects Process and Willingness to pay in the investigation of issues within Marketing.
The concepts of his Service study are interwoven with issues in Use value, Co-creation and Public relations.
His Marketing research research is multidisciplinary, relying on both Marketing management, Relationship marketing and Marketing strategy.
Christian Grönroos focuses mostly in the field of Marketing strategy, narrowing it down to matters related to Digital marketing and, in some cases, Integrated marketing communications.
He studied Knowledge management and Business value that intersect with Customer lifetime value, Customer retention, Customer advocacy and Customer to customer.
Between 2014 and 2020, his most popular works were:
- Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing (48 citations)
- Communication-in-use: customer-integrated marketing communication (42 citations)
- Relationality in the service logic of value creation (38 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Social psychology
Marketing, Service, Service management, Service provider and Extant taxon are his primary areas of study.
His research related to Marketing management, Marketing research, Marketing strategy, Relationship marketing and Quantitative marketing research might be considered part of Marketing.
Christian Grönroos has researched Marketing management in several fields, including Digital marketing and Product.
His Marketing research study frequently draws connections between related disciplines such as Quality.
His study in the field of Service system also crosses realms of Enterprise value.
His studies deal with areas such as Services marketing and Social psychology as well as Service provider.
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