Roderick J. Brodie is affiliated with the University of Auckland in New Zealand. Their research predominantly spans the fields of Business, Management and Accounting, as well as Social Sciences. Within these broad domains, their work covers several subfields, including Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Management of Technology and Innovation, and Strategy and Management.
Key topics in their research include:
Their recent published papers showcase diverse aspects of service theory and marketing management. These include:
Roderick J. Brodie frequently collaborates with several coauthors, most notably:
The majority of their publications appear in prominent academic journals, including:
Their most cited works reflect an interest in service ecosystems and conceptual frameworks for business-to-business marketing. For instance, the 2020 article "Coronavirus crisis and health care: learning from a service ecosystem perspective" published in the Journal of Service Theory and Practice has been cited 66 times. Similarly, other influential papers deal with theorizing service research and cross-disciplinary methodologies in industrial marketing management.
Roderick J. Brodie;Linda D. Hollebeek;Biljana Jurić;Ana Ilić
Roderick J. Brodie;Ana Ilic;Biljana Juric;Linda D Hollebeek
Linda D. Hollebeek;Mark S. Glynn;Roderick J. Brodie
Anca E. Cretu;Roderick J. Brodie
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Kaj Storbacka;Roderick J. Brodie;Tilo Böhmann;Paul P. Maglio
Nicole E. Coviello;Roderick J. Brodie;Peter J. Danaher;Wesley J. Johnston
Roderick J. Brodie;James R.M. Whittome;Gregory J. Brush
Roderick J. Brodie;Nicole E. Coviello;Richard W. Brookes;Victoria Little
Nicole E. Coviello;Roderick J. Brodie;Hugh J. Munro
Nicole E Coviello;Roderick J Brodie;Hugh J Munro
Christoph F. Breidbach;Roderick Brodie;Linda Hollebeek
Roderick J. Brodie;Mark S. Glynn;Victoria Little
Lorraine Sunde;Roderick J. Brodie
Roderick J. Brodie;Heidi Winklhofer;Nicole E. Coviello;Wesley J. Johnston
Linda D. Hollebeek;Sara R. Jaeger;Roderick J. Brodie;Andrew Balemi
Roderick J. Brodie;Julia A. Fehrer;Julia A. Fehrer;Elina Jaakkola;Jodie Conduit
Christoph Friedrich Breidbach;Roderick J Brodie
Nicole E. Coviello;Roderick J. Brodie
Judy Motion;Shirley Leitch;Roderick J. Brodie
Linda D. Hollebeek;Jodie Conduit;Roderick J. Brodie
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