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Roderick J. Brodie

Roderick J. Brodie

University of Auckland
New Zealand

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Business and Management
New Zealand
2026

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 61 490 456 3 3 185 27500

Roderick J. Brodie publications per year

The chart shows the history of publications by Roderick J. Brodie between 1984 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Roderick J. Brodie published across 42 years, from 1984 to 2025, averaging 5 papers a year. Output peaked at 15 publications in 2016. 17 of the 211 publications appeared in the last two years.

No. of publications
5 10 15
Bar chart. Horizontal axis: year, 1984 to 2025. Vertical axis: number of publications, 0 to 15. Peak 15 publications in 2016. 1984: 1 publication 1985: 2 publications 1986: 0 publications 1987: 4 publications 1988: 2 publications 1989: 4 publications 1990: 1 publication 1991: 2 publications 1992: 2 publications 1993: 2 publications 1994: 3 publications 1995: 1 publication 1996: 1 publication 1997: 3 publications 1998: 3 publications 1999: 2 publications 2000: 7 publications 2001: 6 publications 2002: 3 publications 2003: 5 publications 2004: 5 publications 2005: 3 publications 2006: 3 publications 2007: 6 publications 2008: 4 publications 2009: 9 publications 2010: 6 publications 2011: 4 publications 2012: 5 publications 2013: 5 publications 2014: 6 publications 2015: 8 publications 2016: 15 publications 2017: 14 publications 2018: 9 publications 2019: 6 publications 2020: 9 publications 2021: 15 publications 2022: 6 publications 2023: 2 publications 2024: 14 publications 2025: 3 publications
1984 2025

211 publications in total across all disciplines

View publications per year as a table
Roderick J. Brodie: publications per year, 1984 to 2025
Year Publications
1984 1
1985 2
1986 0
1987 4
1988 2
1989 4
1990 1
1991 2
1992 2
1993 2
1994 3
1995 1
1996 1
1997 3
1998 3
1999 2
2000 7
2001 6
2002 3
2003 5
2004 5
2005 3
2006 3
2007 6
2008 4
2009 9
2010 6
2011 4
2012 5
2013 5
2014 6
2015 8
2016 15
2017 14
2018 9
2019 6
2020 9
2021 15
2022 6
2023 2
2024 14
2025 3
Total 211
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Roderick J. Brodie publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Roderick J. Brodie sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 185–189 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 185 publications — 70th percentile

70% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59 185
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Roderick J. Brodie D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Roderick J. Brodie sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 61 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 61 D-Index — 84th percentile

84% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32 61
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
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Research.com Recognitions

  • 2026 - Research.com Business and Management in New Zealand Leader Award
  • 2025 - Research.com Business and Management in New Zealand Leader Award
  • 2024 - Research.com Business and Management in New Zealand Leader Award
  • 2023 - Research.com Business and Management in New Zealand Leader Award
  • 2022 - Research.com Business and Management in New Zealand Leader Award

Overview

Roderick J. Brodie is affiliated with the University of Auckland in New Zealand. Their research predominantly spans the fields of Business, Management and Accounting, as well as Social Sciences. Within these broad domains, their work covers several subfields, including Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Management of Technology and Innovation, and Strategy and Management.

Key topics in their research include:

  • Service and Product Innovation
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Management and Organizational Studies
  • Management and Marketing Education
  • Sharing Economy and Platforms
  • Knowledge Management and Sharing

Their recent published papers showcase diverse aspects of service theory and marketing management. These include:

  • Coronavirus crisis and health care: learning from a service ecosystem perspective, 2020, Journal of Service Theory and Practice
  • New directions for service research: refreshing the process of theorizing to increase contribution, 2020, Journal of Services Marketing

Roderick J. Brodie frequently collaborates with several coauthors, most notably:

  • Adam Lindgreen
  • C. Anthony Di Benedetto
  • Michel van der Borgh
  • Julia A. Fehrer
  • Tobias Schäfers

The majority of their publications appear in prominent academic journals, including:

  • Industrial Marketing Management
  • Australasian Marketing Journal (AMJ)
  • Journal of Service Management
  • Journal of Service Theory and Practice
  • Journal of Services Marketing

Their most cited works reflect an interest in service ecosystems and conceptual frameworks for business-to-business marketing. For instance, the 2020 article "Coronavirus crisis and health care: learning from a service ecosystem perspective" published in the Journal of Service Theory and Practice has been cited 66 times. Similarly, other influential papers deal with theorizing service research and cross-disciplinary methodologies in industrial marketing management.

Best Publications

  • Customer Engagement Conceptual Domain, Fundamental Propositions, and Implications for Research

    Roderick J. Brodie;Linda D. Hollebeek;Biljana Jurić;Ana Ilić

  • Consumer engagement in a virtual brand community: An exploratory analysis

    Roderick J. Brodie;Ana Ilic;Biljana Juric;Linda D Hollebeek

  • Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

    Linda D. Hollebeek;Mark S. Glynn;Roderick J. Brodie

  • The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective

    Anca E. Cretu;Roderick J. Brodie

  • Measuring the quality of relationships in consumer services: an empirical study

    Unknown

  • Actor engagement as a microfoundation for value co-creation

    Kaj Storbacka;Roderick J. Brodie;Tilo Böhmann;Paul P. Maglio

  • How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

    Nicole E. Coviello;Roderick J. Brodie;Peter J. Danaher;Wesley J. Johnston

  • Investigating the service brand: A customer value perspective

    Roderick J. Brodie;James R.M. Whittome;Gregory J. Brush

  • Towards a paradigm shift in marketing? An examination of current marketing practices

    Roderick J. Brodie;Nicole E. Coviello;Richard W. Brookes;Victoria Little

  • Understanding contemporary marketing: Development of a classification scheme

    Nicole E. Coviello;Roderick J. Brodie;Hugh J. Munro

  • An investigation of marketing practice by firm size

    Nicole E Coviello;Roderick J Brodie;Hugh J Munro

  • Beyond virtuality: from engagement platforms to engagement ecosystems

    Christoph F. Breidbach;Roderick Brodie;Linda Hollebeek

  • The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

    Roderick J. Brodie;Mark S. Glynn;Victoria Little

  • Consumer evaluations of brand extensions: Further empirical results

    Lorraine Sunde;Roderick J. Brodie

  • IS E-MARKETING COMING OF AGE? AN EXAMINATION OF THE PENETRATION OF E-MARKETING AND FIRM PERFORMANCE

    Roderick J. Brodie;Heidi Winklhofer;Nicole E. Coviello;Wesley J. Johnston

  • The influence of involvement on purchase intention for new world wine

    Linda D. Hollebeek;Sara R. Jaeger;Roderick J. Brodie;Andrew Balemi

  • Actor Engagement in Networks: Defining the Conceptual Domain:

    Roderick J. Brodie;Julia A. Fehrer;Julia A. Fehrer;Elina Jaakkola;Jodie Conduit

  • Engagement platforms in the sharing economy: Conceptual foundations and research directions

    Christoph Friedrich Breidbach;Roderick J Brodie

  • Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?

    Nicole E. Coviello;Roderick J. Brodie

  • Equity in corporate co‐branding: The case of adidas and the All Blacks

    Judy Motion;Shirley Leitch;Roderick J. Brodie

  • Strategic drivers, anticipated and unanticipated outcomes of customer engagement

    Linda D. Hollebeek;Jodie Conduit;Roderick J. Brodie

Frequent Co-Authors

Linda D. Hollebeek
Linda D. Hollebeek Sunway University
Nicole Coviello
Nicole Coviello Lappeenranta University of Technology
J. Scott Armstrong
J. Scott Armstrong University of Pennsylvania
Adam Lindgreen
Adam Lindgreen Copenhagen Business School
Peter J. Danaher
Peter J. Danaher Monash University
Kaj Storbacka
Kaj Storbacka Hanken School of Economics
C. Anthony Di Benedetto
C. Anthony Di Benedetto Temple University
Arch G. Woodside
Arch G. Woodside Boston College
Peter Naudé
Peter Naudé Manchester Metropolitan University
Elina Jaakkola
Elina Jaakkola University of Turku

External Links

Personal website of Roderick J. Brodie Google Scholar page

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Best Scientists Citing Roderick J. Brodie

Linda D. Hollebeek

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Publications: 61

Adam Lindgreen

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Copenhagen Business School

Publications: 46

Sandra Loureiro

Sandra Loureiro

ISCTE - University Institute of Lisbon

Publications: 33

J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania

Publications: 27

Johan Bruwer

Johan Bruwer

University of Adelaide

Publications: 27

Paul Harrigan

Paul Harrigan

University of Western Australia

Publications: 23

Cleopatra Veloutsou

Cleopatra Veloutsou

University of Glasgow

Publications: 21

Edward C. Malthouse

Edward C. Malthouse

Northwestern University

Publications: 21

Arch G. Woodside

Arch G. Woodside

Boston College

Publications: 19

Wesley J. Johnston

Wesley J. Johnston

Georgia State University

Publications: 18

T.C. Melewar

T.C. Melewar

Middlesex University

Publications: 18

Leslie de Chernatony

Leslie de Chernatony

Aston University

Publications: 16

Carolin Plewa

Carolin Plewa

University of Adelaide

Publications: 16

Peter S.H. Leeflang

Peter S.H. Leeflang

University of Groningen

Publications: 15

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George Christodoulides

American University of Sharjah

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Christian Kowalkowski

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