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Peter J. Danaher

Peter J. Danaher

D-Index & Metrics

Business and Management

D-Index
46
Citations
9254
World Ranking
1223
National Ranking
75

Overview

Peter J. Danaher is affiliated with Monash University in Australia. Their research spans multiple fields, primarily focusing on business, management, and accounting, alongside contributions in computer science.

The scientist's research incorporates a range of subfields including artificial intelligence, marketing, management of technology and innovation, strategy and management, and public health, environmental and occupational health.

Main topics in their work cover areas such as Gaussian processes and Bayesian inference, consumer behavior in brand consumption and identification, global trade, sustainability and social impact, consumer attitudes and food labeling, statistical methods and inference, Bayesian methods and mixture models, and management and marketing education.

Peter J. Danaher has published multiple papers in various respected venues. Recent publications include:

  • "Fast and accurate variational inference for models with many latent variables," 2021, Journal of Econometrics
  • "Mitigation in Marketing: Concept, Definition, and Scope," 2024, Journal of Marketing Research
  • "A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research," 2023, Journal of Marketing Research
  • "Fast and Accurate Variational Inference for Models with Many Latent Variables," 2020, arXiv (Cornell University)

Their frequent co-authors include Sachin Gupta, Vikas Mittal, Maureen Morrin, Rubén Loaiza-Maya, and Michael S. Smith.

Publication venues where Peter J. Danaher has appeared more than once include the Journal of Marketing Research, Journal of Econometrics, and arXiv (Cornell University).

Best Publications

  • How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

    Nicole E. Coviello;Roderick J. Brodie;Peter J. Danaher;Wesley J. Johnston

  • Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution:

    Mark R. Colgate;Peter J. Danaher

  • A Comparison of Online and Offline Consumer Brand Loyalty

    Peter J. Danaher;Isaac W. Wilson;Robert A. Davis

  • Customer Satisfaction during the Service Delivery Process

    Peter J. Danaher;Jan Mattsson

  • A comparison of question scales used for measuring customer satisfaction

    Peter J. Danaher;Vanessa Haddrell

  • Factors Affecting Online Advertising Recall: A Study of Students

    Peter J. Danaher;Guy W. Mullarkey

  • Marketing-mix variables and the diffusion of successive generations of a technological innovation

    Peter J. Danaher;Bruce G.S. Hardie;William P. Putsis

  • Customer Satisfaction in the Tourist Industry A Case Study of Visitors to New Zealand

    Peter J. Danaher;Nicole Arweiler

  • Where, When, and How Long: Factors That Influence the Redemption of Mobile Phone Coupons

    Peter Joseph Danaher;Michael Stanley Smith;Kulan Arunajith Ranasinghe;Tracey Sara Danaher

  • Indirect Financial Benefits from Service Quality

    Peter J. Danaher;Roland T. Rust

  • Comparing perceptions of marketing communication channels

    Peter Joseph Danaher;John R Rossiter

  • Using conjoint analysis to determine the relative importance of service attributes measured in customer satisfaction surveys

    Peter J. Danaher

  • Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis

    Peter J . Danaher;Guy W . Mullarkey;Skander Essegaier

  • Optimal Pricing of New Subscription Services: Analysis of a Market Experiment

    Peter J. Danaher

  • Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign:

    Peter Joseph Danaher;Tracey Sara Dagger

  • The Effect of Competitive Advertising Interference on Sales for Packaged Goods

    Peter J . Danaher;André Bonfrer;Sanjay Dhar

  • Modeling Multivariate Distributions Using Copulas: Applications in Marketing

    Peter J. Danaher;Michael S. Smith

  • WHAT HAPPENS TO TELEVISION RATINGS DURING COMMERCIAL BREAKS

    Peter J. Danaher

  • How Often Versus How Long: The Interplay of Contact Frequency and Relationship Duration in Customer-Reported Service Relationship Strength

    Tracey S. Dagger;Peter J. Danaher;Brian J. Gibbs

  • Cumulative Encounter Satisfaction in the Hotel Conference Process

    Peter J. Danaher;Jan Mattsson

  • Building models for marketing decisions

    Roderick J Brodie;Peter J Danaher

Frequent Co-Authors

Roderick J. Brodie
Roderick J. Brodie University of Auckland
Roland T. Rust
Roland T. Rust University of Maryland, College Park
John R. Rossiter
John R. Rossiter University of Wollongong
Janet R. McColl-Kennedy
Janet R. McColl-Kennedy University of Queensland
Jan Mattsson
Jan Mattsson Roskilde University
John Roberts
John Roberts Rice University
Sean Sands
Sean Sands Swinburne University of Technology
Jillian C. Sweeney
Jillian C. Sweeney University of Western Australia
Peter S.H. Leeflang
Peter S.H. Leeflang University of Groningen
Campbell S. Nelson
Campbell S. Nelson University of Waikato

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