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D-Index & Metrics

Business and Management

D-Index
48
Citations
9220
World Ranking
1104
National Ranking
66

Overview

Johan Bruwer is affiliated with the University of South Australia in Australia, focusing on research primarily within the field of Business, Management and Accounting. Their scholarly work spans multiple subfields including Marketing, Tourism, Leisure and Hospitality Management, Sociology and Political Science, Plant Science, and Organizational Behavior and Human Resource Management.

The researcher has contributed extensively to topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Wine Industry and Tourism, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Diverse Aspects of Tourism Research, and Music History and Culture.

Frequent publication venues for Johan Bruwer include the Journal of Retailing and Consumer Services, Journal of Advertising Research, The International Review of Retail Distribution and Consumer Research, European Journal of Marketing, and Marketing Letters. Among these, the Journal of Retailing and Consumer Services and the Journal of Advertising Research are notable for recurring publications.

Johan Bruwer's recent papers include:

  • Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries, 2022, Journal of Retailing and Consumer Services
  • Digitalisation in grocery retailing in Germany: an exploratory study, 2020, The International Review of Retail Distribution and Consumer Research
  • Reducing information asymmetry in the auctioning of non-perishable experience goods: The case of online wine auctions, 2020, Journal of Retailing and Consumer Services
  • A New Benchmark for Mechanical Avoidance of Radio Advertising, 2020, Journal of Advertising Research
  • The role of discrete positive emotions in consumer response to place-of-origin, 2020, European Journal of Marketing

Their research collaborations include frequent co-authorships with Eli Cohen, Margaret Faulkner, Bill Page, Larry Lockshin, and Aaron J. Michelon.

Best Publications

  • South African wine routes: some perspectives on the wine tourism industry's structural dimensions and wine tourism product

    Johan Bruwer

  • The hedonic nature of wine tourism consumption: an experiential view

    Johan Bruwer;Karin Alant

  • Regional brand image and perceived wine quality: the consumer perspective

    Ray Johnson;Johan Bruwer

  • Wine Tourism Behaviour in the Context of a Motivational Framework for Wine Regions and Cellar Doors

    Karin Alant;Johan Bruwer

  • Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach

    Johan Bruwer;Elton Li;Mike Reid

  • Consumer behaviour and sensory preference differences: implications for wine product marketing

    Johan Bruwer;Anthony Saliba;Bernadette Miller

  • Place‐based marketing and regional branding strategy perspectives in the California wine industry

    Johan Bruwer;Ray Johnson

  • Understanding farmers’ adaptation intention to climate change: A structural equation modelling study in the Mekong Delta, Vietnam

    Hoa Le Dang;Hoa Le Dang;Elton Li;Ian Nuberg;Johan Bruwer;Johan Bruwer

  • Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors

    Johan Bruwer;Elton Li

  • Region of origin as choice factor: wine knowledge and wine tourism involvement influence

    Biagio Famularo;Johan Bruwer;Elton Li

  • The role of perceived risk in wine purchase decisions in restaurants

    Stephen Lacey;Johan Bruwer;Elton Li

  • Farmers’ perceptions of climate variability and barriers to adaptation: lessons learned from an exploratory study in Vietnam

    Hoa Le Dang;Hoa Le Dang;Elton Li;Johan Bruwer;Ian Nuberg

  • Wine Tourists’ Destination Region Brand Image Perception and Antecedents: Conceptualization of a Winescape Framework

    Johan Bruwer;Isabelle Lesschaeve

  • Region of origin and its importance among choice factors in the wine‐buying decision making of consumers

    Emily McCutcheon;Johan Bruwer;Elton Li

  • An Empirical Confirmation of Wine‐Related Lifestyle Segments in the Australian Wine Market

    Trent Johnson;Johan Bruwer

  • The Australian online wine-buying consumer: Motivational and behavioural perspectives

    Johan Bruwer;Graham Wood

  • Product involvement, brand loyalty, and country-of-origin brand preferences of Japanese wine consumers

    Johan Bruwer;Courtney Buller

  • The relative importance of factors influencing the adoption of sustainable agricultural practices: a factor approach for Malaysian vegetable farmers.

    Yeong Sheng Tey;Yeong Sheng Tey;Elton Li;Johan Bruwer;Amin Mahir Abdullah

  • Generic Consumer Risk‐Reduction Strategies (RRS) in Wine‐Related Lifestyle Segments of the Australian Wine Market

    Trent Johnson;Johan Bruwer

  • Factors influencing the adaptation of farmers in response to climate change: a review

    Hoa Le Dang;Elton Li;Ian Nuberg;Johan Bruwer

  • Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach

    Johan Bruwer

Frequent Co-Authors

Larry Lockshin
Larry Lockshin University of South Australia
Girish Prayag
Girish Prayag University of Canterbury
Klaus G. Grunert
Klaus G. Grunert Aarhus University
Gurjeet Gill
Gurjeet Gill University of Adelaide
Ulrich R. Orth
Ulrich R. Orth Kiel University
Steven Bellman
Steven Bellman University of South Australia

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