2023 - Research.com Business and Management in Cyprus Leader Award
2022 - Research.com Business and Management in Cyprus Leader Award
His primary scientific interests are in Marketing, Knowledge management, Marketing management, Competitive advantage and Value. The concepts of his Marketing study are interwoven with issues in Subject and Process. Demetris Vrontis combines subjects such as Order, Phenomenon, International business and Internationalization with his study of Knowledge management.
He has researched Marketing management in several fields, including Brand equity, Brand management, Public relations and Employer branding. His studies deal with areas such as Reflexivity, Qualitative research, Strategic marketing and Data collection as well as Competitive advantage. His Value research integrates issues from Identity, Exploratory research, Conceptual framework and Perception.
Demetris Vrontis focuses on Marketing, Knowledge management, Industrial organization, Public relations and Advertising. His work on Value expands to the thematically related Marketing. His studies in Knowledge management integrate themes in fields like Conceptual framework and Process.
He merges Industrial organization with Adaptation in his research. His specific area of interest is Advertising, where Demetris Vrontis studies Consumer behaviour. His Marketing strategy study often links to related topics such as Marketing mix.
Demetris Vrontis mainly focuses on Knowledge management, Marketing, Public relations, Process and Conceptual framework. His Knowledge management research is multidisciplinary, relying on both Multinational corporation, Internationalization and International business. His biological study spans a wide range of topics, including Social media, Value and Scope.
His work carried out in the field of Social media brings together such families of science as Advertising and Consumer behaviour. His Public relations study combines topics from a wide range of disciplines, such as Hospitality industry, Marketing research and Service. In his work, Business model innovation is strongly intertwined with Industrial organization, which is a subfield of Process.
Demetris Vrontis mainly investigates Knowledge management, Social media, Conceptual framework, Process and Public relations. His research in Knowledge management intersects with topics in Mediation and Internationalization. His Social media research incorporates elements of Digital marketing, Marketing, International marketing and Customer relationship management.
His Marketing study integrates concerns from other disciplines, such as Identity, Cultural identity, Added value and Word Association. His work in Conceptual framework addresses issues such as Multinational corporation, which are connected to fields such as Dynamic capabilities and Agile software development. His work on Stakeholder engagement as part of general Public relations study is frequently linked to Systematic review, therefore connecting diverse disciplines of science.
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The Internet of Things: Building a knowledge management system for open innovation and knowledge management capacity
Gabriele Santoro;Demetris Vrontis;Alkis Thrassou;Luca Dezi.
Building corporate branding through internal marketing: the case of the UK retail bank industry
Ioanna Papasolomou;Demetris Vrontis.
International marketing adaptation versus standardisation of multinational companies.
Demetris Vrontis;Alkis Thrassou;Iasonas Lamprianou.
A contemporary higher education student-choice model for developed countries
Demetris Vrontis;Alkis Thrassou;Yioula Melanthiou.
Ambidexterity, external knowledge and performance in knowledge-intensive firms
Demetris Vrontis;Alkis Thrassou;Gabriele Santoro;Armando Papa.
Tradition and innovation in Italian wine family businesses
Demetris Vrontis;Stefano Bresciani;Elisa Giacosa.
Cause-related marketing: Building the corporate image while supporting worthwhile causes
Marlen Demetriou;Ioanna Papasolomou;Demetris Vrontis.
Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry
Ioanna Papasolomou;Demetris Vrontis.
An Integrative Framework of Stakeholder Engagement for Innovation Management and Entrepreneurship Development
Erasmia Leonidou;Michael Christofi;Demetris Vrontis;Alkis Thrassou.
Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process
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