What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Social science
His primary scientific interests are in Marketing, Knowledge management, Marketing management, Competitive advantage and Value.
The concepts of his Marketing study are interwoven with issues in Subject and Process.
Demetris Vrontis combines subjects such as Order, Phenomenon, International business and Internationalization with his study of Knowledge management.
He has researched Marketing management in several fields, including Brand equity, Brand management, Public relations and Employer branding.
His studies deal with areas such as Reflexivity, Qualitative research, Strategic marketing and Data collection as well as Competitive advantage.
His Value research integrates issues from Identity, Exploratory research, Conceptual framework and Perception.
His most cited work include:
- The Internet of Things: Building a knowledge management system for open innovation and knowledge management capacity (184 citations)
- Ambidexterity, external knowledge and performance in knowledge-intensive firms (142 citations)
- Building corporate branding through internal marketing: the case of the UK retail bank industry (137 citations)
What are the main themes of his work throughout his whole career to date?
Demetris Vrontis focuses on Marketing, Knowledge management, Industrial organization, Public relations and Advertising.
His work on Value expands to the thematically related Marketing.
His studies in Knowledge management integrate themes in fields like Conceptual framework and Process.
He merges Industrial organization with Adaptation in his research.
His specific area of interest is Advertising, where Demetris Vrontis studies Consumer behaviour.
His Marketing strategy study often links to related topics such as Marketing mix.
He most often published in these fields:
- Marketing (36.71%)
- Knowledge management (15.44%)
- Industrial organization (11.39%)
What were the highlights of his more recent work (between 2018-2021)?
- Knowledge management (15.44%)
- Marketing (36.71%)
- Public relations (7.85%)
In recent papers he was focusing on the following fields of study:
Demetris Vrontis mainly focuses on Knowledge management, Marketing, Public relations, Process and Conceptual framework.
His Knowledge management research is multidisciplinary, relying on both Multinational corporation, Internationalization and International business.
His biological study spans a wide range of topics, including Social media, Value and Scope.
His work carried out in the field of Social media brings together such families of science as Advertising and Consumer behaviour.
His Public relations study combines topics from a wide range of disciplines, such as Hospitality industry, Marketing research and Service.
In his work, Business model innovation is strongly intertwined with Industrial organization, which is a subfield of Process.
Between 2018 and 2021, his most popular works were:
- An Integrative Framework of Stakeholder Engagement for Innovation Management and Entrepreneurship Development (61 citations)
- R&D internationalization and innovation: A systematic review, integrative framework and future research directions (46 citations)
- The Role of External Embeddedness and Knowledge Management as Antecedents of Ambidexterity and Performances in Italian SMEs (27 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Social science
Demetris Vrontis mainly investigates Knowledge management, Social media, Conceptual framework, Process and Public relations.
His research in Knowledge management intersects with topics in Mediation and Internationalization.
His Social media research incorporates elements of Digital marketing, Marketing, International marketing and Customer relationship management.
His Marketing study integrates concerns from other disciplines, such as Identity, Cultural identity, Added value and Word Association.
His work in Conceptual framework addresses issues such as Multinational corporation, which are connected to fields such as Dynamic capabilities and Agile software development.
His work on Stakeholder engagement as part of general Public relations study is frequently linked to Systematic review, therefore connecting diverse disciplines of science.
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