World's Best Scientists 2026 revealed!
Demetris Vrontis

Demetris Vrontis

Award Badge
Business and Management
Cyprus
2026

D-Index & Metrics

Business and Management

D-Index
78
Citations
22677
World Ranking
175
National Ranking
2

Research.com Recognitions

  • 2026 - Research.com Business and Management in Cyprus Leader Award
  • 2025 - Research.com Business and Management in Cyprus Leader Award
  • 2024 - Research.com Business and Management in Cyprus Leader Award
  • 2023 - Research.com Business and Management in Cyprus Leader Award
  • 2022 - Research.com Business and Management in Cyprus Leader Award

Overview

Demetris Vrontis is affiliated with the University of Nicosia in Cyprus and has a research focus primarily in the fields of Business, Management and Accounting, with over 525 publications, as well as Social Sciences, contributing to 179 publications in total.

Their work spans notable subfields including Strategy and Management, Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, and Information Systems and Management. The main topics that arise from their research include Digital Marketing and Social Media, Innovation and Knowledge Management, Technology Adoption and User Behaviour, Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification, Innovation and Socioeconomic Development, and Environmental Sustainability in Business.

Among the recent papers authored by Demetris Vrontis are:

  • Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021) published in the International Journal of Consumer Studies
  • Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review (2021) published in The International Journal of Human Resource Management

Frequent co-authors collaborating with Vrontis include Sheshadri Chatterjee, Ranjan Chaudhuri, Alkis Thrassou, S. M. Riad Shams, and Michael Christofi.

Their research is often disseminated through several key academic venues, with the most frequent publication outlets being the Journal of Business Research, the Journal for Global Business Advancement, International Marketing Review, Journal of Knowledge Management, and the Journal for International Business and Entrepreneurship Development.

In addition to journal publications, Vrontis has contributed to several books published by Springer International Publishing, including:

  • Business for Sustainability, Volume I (2023)
  • The Changing Role of SMEs in Global Business (2020)
  • Marketing Management (2021)
  • Business Advancement through Technology Volume II (2022)
  • Business Advancement through Technology Volume I (2022)

This overview reflects Vrontis's involvement in advancing multiple aspects of business research across marketing, technology, management, and sustainability domains.

Best Publications

  • Social media influencer marketing: A systematic review, integrative framework and future research agenda

    Demetris Vrontis;Anna Makrides;Michael Christofi;Alkis Thrassou

  • Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review

    Demetris Vrontis;Michael Christofi;Vijay Pereira;Shlomo Tarba

  • The Internet of Things: Building a knowledge management system for open innovation and knowledge management capacity

    Gabriele Santoro;Demetris Vrontis;Alkis Thrassou;Luca Dezi

  • Brand emotional connection and loyalty

    Sandra Maria Correia Loureiro;Kaufmann Hans Ruediger;Vrontis Demetris

  • An Integrative Framework of Stakeholder Engagement for Innovation Management and Entrepreneurship Development

    Erasmia Leonidou;Michael Christofi;Demetris Vrontis;Alkis Thrassou

  • A systematic literature review on the impact of artificial intelligence on workplace outcomes: A multi-process perspective

    Vijay Pereira;Elias Hadjielias;Michael Christofi;Demetris Vrontis

  • R&D internationalization and innovation: A systematic review, integrative framework and future research directions

    Demetris Vrontis;Michael Christofi

  • Ambidexterity, external knowledge and performance in knowledge-intensive firms

    Demetris Vrontis;Alkis Thrassou;Gabriele Santoro;Armando Papa

  • Building corporate branding through internal marketing: the case of the UK retail bank industry

    Ioanna Papasolomou;Demetris Vrontis

  • International marketing adaptation versus standardisation of multinational companies.

    Demetris Vrontis;Alkis Thrassou;Iasonas Lamprianou

  • A contemporary higher education student-choice model for developed countries

    Demetris Vrontis;Alkis Thrassou;Yioula Melanthiou

  • Strategic agility in international business: A conceptual framework for “agile” multinationals

    Riad Shams;Demetris Vrontis;Zhanna Belyaeva;Alberto Ferraris;Alberto Ferraris

  • Tradition and innovation in Italian wine family businesses

    Demetris Vrontis;Stefano Bresciani;Elisa Giacosa

  • Does remote work flexibility enhance organization performance? Moderating role of organization policy and top management support

    Sheshadri Chatterjee;Ranjan Chaudhuri;Demetris Vrontis

  • Adoption of Digital Technologies by SMEs for Sustainability and Value Creation: Moderating Role of Entrepreneurial Orientation

    Unknown

  • Digital workplace and organization performance: Moderating role of digital leadership capability

    Unknown

  • Does data-driven culture impact innovation and performance of a firm? An empirical examination

    Sheshadri Chatterjee;Ranjan Chaudhuri;Demetris Vrontis

  • Cause-related marketing: Building the corporate image while supporting worthwhile causes

    Marlen Demetriou;Ioanna Papasolomou;Demetris Vrontis

  • Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry

    Ioanna Papasolomou;Demetris Vrontis

  • Marketing research on mergers and acquisitions: a systematic review and future directions

    Michael Christofi;Erasmia Leonidou;Demetris Vrontis

  • The effect of digital technologies adoption in healthcare industry: a case based analysis

    Elena Laurenza;Michele Quintano;Francesco Schiavone;Demetris Vrontis

  • Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process

    Demetris Vrontis

  • External knowledge sourcing and new product development: Evidence from the Italian food and beverage industry

    Gabriele Santoro;Demetris Vrontis;Alberto Pastore

Frequent Co-Authors

Alkis Thrassou
Alkis Thrassou University of Nicosia
Yaakov Weber
Yaakov Weber College of Management Academic Studies
Stefano Bresciani
Stefano Bresciani University of Turin
Alberto Ferraris
Alberto Ferraris University of Turin
Matteo Rossi
Matteo Rossi University of Sannio
Gabriele Santoro
Gabriele Santoro University of Turin
Michael R. Czinkota
Michael R. Czinkota Georgetown University
Sheshadri Chatterjee
Sheshadri Chatterjee NIIT University
Manlio Del Giudice
Manlio Del Giudice Link Campus University
Soumya K. Ghosh
Soumya K. Ghosh Indian Institute of Technology Kharagpur

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring a Business and Management career opens up diverse pathways in various industries. Students can benefit from specialized degrees tailored to today’s rapidly changing job market. For example, pursuing construction management degrees can lead to leadership roles in building and infrastructure projects, combining business know-how with technical expertise.

If your interests lean toward healthcare, a health administration degree online equips you with the skills needed to manage hospitals, clinics, or public health organizations. These accredited online programs offer flexibility, often allowing you to earn your degree while working.

Many students also consider fast track school programs to complete their education more quickly. These programs compress coursework into shorter time frames, helping you achieve your career goals faster.

For a broad foundation, a business administration degree online remains popular. This flexible option prepares graduates for roles in finance, marketing, entrepreneurship, and beyond—empowering you to thrive in a global business landscape.

Best Scientists Citing Demetris Vrontis

Trending Scientists

Recently Published Articles