2026 Zafar U. Ahmed: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	40	1670	1562	1	1	169	7589

Overview

Zafar U. Ahmed is affiliated with Vietnam National University, Ho Chi Minh City in Vietnam. Their research primarily spans the fields of Business, Management and Accounting, as well as Social Sciences, with a strong focus on both Strategy and Management and Sociology and Political Science. Their academic work also covers Marketing, Economics and Econometrics, and Management of Technology and Innovation.

The main topics addressed in their research include:

International Business and FDI
Environmental Sustainability in Business
Digital Marketing and Social Media
Collaboration in agile enterprises
Consumer Behavior in Brand Consumption and Identification
Technology Adoption and User Behaviour
Innovation and Knowledge Management

Zafar U. Ahmed has published extensively in several key academic venues, among them:

International journal of organizational analysis
Journal of Transnational Management
Journal of Asia Business Studies
Thunderbird International Business Review
International Marketing Review

Notable recent papers include:

"Government policy, IT capabilities, digital transformation, and innovativeness in Post-Covid context: case of Vietnamese SMEs" (2023) published in International journal of organizational analysis
"Organisational resilience, ambidexterity and performance: the roles of information technology competencies, digital transformation policies and paradoxical leadership" (2023) published in International journal of organizational analysis
"Critical success factors determining performance of cross-border acquisition: Evidence from the African telecom market" (2020) published in Thunderbird International Business Review
"Conceptualizing a new model for luxury brand purchase intention in an emerging country setting" (2020) published in Journal of Transnational Management
"Changing tourists' preferences in the hotel industry amid COVID-19 pandemic" (2022) published in Journal of Hospitality and Tourism Technology

The scientist has collaborated frequently with a number of co-authors including Phuong V. Nguyen, Khoa T. Tran, Osama Sam Al-Kwifi, Bilal Ahmed Usmani, and Viput Ongsakul. These collaborations reflect a network that supports interdisciplinary research combining elements from technology, marketing, management, and international business contexts.

Best Publications

Does country of origin matter for low‐involvement products?

Zafar U. Ahmed;James P. Johnson;Xia Yang;Chen Kheng Fatt

768
Citations
The influence of the components of a state's tourist image on product positioning strategy

Zafar U. Ahmed

627
Citations
International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach

Mohammad Saeed;Zafar U. Ahmed;Zafar U. Ahmed;Syeda-Masooda Mukhtar

508
Citations
Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines

Zafar U. Ahmed;James P. Johnson;Chew Pei Ling;Tan Wai Fang

480
Citations
An investigation of the status of the Malaysian construction industry

Abdul Razak Bin Ibrahim;Matthew H. Roy;Zafar Ahmed;Ghaffar Imtiaz

298
Citations
Malaysian shopping mall behavior: an exploratory study

Zafar U. Ahmed;Morry Ghingold;Zainurin Dahari

279
Citations
The Need for the Identification of the Constituents of a Destination's Tourist Image: A Promotion Segmentation Perspective

Zafar U. Ahmed

230
Citations
International risk perceptions and mode of entry: a case study of Malaysian multinational firms

Zafar U Ahmed;Osman Mohamad;Brian Tan;James P Johnson

228
Citations
To purchase or not to purchase US products: role of religiosity, animosity, and ethno-centrism among Malaysian consumers

Zafar Ahmed;Rosdin Anang;Nor Othman;Murali Sambasivan

170
Citations
Understanding the Unique Consumer Behavior of Japanese Tourists

Zafar U. Ahmed;Franklin B. Krohn

166
Citations
Export promotion programs of Malaysian firms: an international marketing perspective

Zafar U Ahmed;Osman Mohamed;James P Johnson;Leong Yee Meng

148
Citations
The Impact of Barriers to Export on Export Marketing Performance

Craig C. Julian;Zafar U. Ahmed

138
Citations
Consumer preferences for commercial Web site design: an Asia‐Pacific perspective

Xia Yang;Zafar U. Ahmed;Morry Ghingold;Goh Sock Boon

130
Citations
Does "Made In." Matter to Consumers? A Malaysian Study of Country of Origin Effect

Osman Mohamad;Zafar U. Ahmed;Earl D. Honeycutt;Taizoon Hyder Tyebkhan

128
Citations
Malaysian consumers' credit card usage behavior

Zafar U. Ahmed;Ishak Ismail;M. Sadiq Sohail;Ibrahim Tabsh

125
Citations
Reversing The United States' Declining Competitiveness In The Marketing Of International Tourism: A Perspective On Future Policy

Zafar U. Ahmed;Franklin B. Krohn

125
Citations
The empirical link between relationship marketing tools and consumer retention in retail marketing

Jamil Bojei;Craig C. Julian;Che Aniza Binti Che Wel;Zafar U. Ahmed

122
Citations
Analyzing the dynamics of the global construction industry: past, present and future

Abdul Razak Bin Ibrahim;Matthew H. Roy;Zafar U. Ahmed;Ghaffar Imtiaz

114
Citations
Marketing your community: correcting a negative image.

Zafar U. Ahmed

113
Citations
The need for the identification of the constituents of a destination's tourist image: A promotional segmentation perspective

Zafar U. Ahmed

93
Citations
Antecedents and pro-environmental consumer behavior (PECB): the moderating role of religiosity

Shahid Nakib Bhuian;Sujeet Kumar Sharma;Irfan Butt;Zafar U. Ahmed

92
Citations

Frequent Co-Authors

Earl D. Honeycutt Elon University

Sanjay Dhir Indian Institute of Technology Delhi

Leo Paul Dana VIZJA University

Thurasamy Ramayah Universiti Sains Malaysia

Arshian Sharif Sunway University

Muhammad Aslam King Abdulaziz University

Alkis Thrassou University of Nicosia

Murali Sambasivan Thiagarajar School of Management

Michael Christofi Cyprus University of Technology

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