Alkis Thrassou is affiliated with the University of Nicosia in Cyprus and has a research profile concentrated mainly in the fields of Business, Management and Accounting, and Social Sciences. The scientist's work spans a wide range of subfields including Strategy and Management, Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, and Economics and Econometrics.
The main topics explored in Thrassou's research involve Digital Marketing and Social Media, Innovation and Knowledge Management, Customer Service Quality and Loyalty, International Business and Foreign Direct Investment, Consumer Behavior in Brand Consumption and Identification, Sport and Mega-Event Impacts, and Technology Adoption and User Behaviour.
Frequent publication venues reflect a focus on business and management advancements, including:
Thrassou has contributed to at least five books published by Springer International Publishing, with titles such as:
In collaboration, Alkis Thrassou often works with several co-authors, notably:
Several recent publications show the range of research interests and scholarly contributions:
Demetris Vrontis;Anna Makrides;Michael Christofi;Alkis Thrassou
Gabriele Santoro;Demetris Vrontis;Alkis Thrassou;Luca Dezi
Erasmia Leonidou;Michael Christofi;Demetris Vrontis;Alkis Thrassou
Demetris Vrontis;Alkis Thrassou;Gabriele Santoro;Armando Papa
Demetris Vrontis;Alkis Thrassou;Iasonas Lamprianou
Demetris Vrontis;Alkis Thrassou;Yioula Melanthiou
Gabriele Santoro;Alkis Thrassou;Stefano Bresciani;Manlio Del Giudice
Sheshadri Chatterjee;Ranjan Chaudhuri;Demetris Vrontis;Alkis Thrassou
Enrico Battisti;Niccolò Nirino;Erasmia Leonidou;Alkis Thrassou
Michael Christofi;Vijay Pereira;Demetris Vrontis;Shlomo Tarba
Francesca Serravalle;Francesca Serravalle;Alberto Ferraris;Alberto Ferraris;Demetris Vrontis;Alkis Thrassou
Sheshadri Chatterjee;Ranjan Chaudhuri;Alkis Thrassou;Demetris Vrontis
Michael Christofi;Demetris Vrontis;Alkis Thrassou;S.M. Riad Shams
Unknown
Stefano Bresciani;Alkis Thrassou;Demetris Vrontis
Ranjan Chaudhuri;Sheshadri Chatterjee;Demetris Vrontis;Alkis Thrassou
Demetris Vrontis;Alkis Thrassou
Demetris Vrontis;Alkis Thrassou;Matteo Rossi
Demetris Vrontis;Alkis Thrassou;Michael R Czinkota
Matteo Rossi;Demetris Vrontis;Alkis Thrassou
Alkis Thrassou;Demetris Vrontis
Michael Christofi;Demetris Vrontis;Erasmia Leonidou;Alkis Thrassou
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