What is he best known for?
The fields of study he is best known for:
Michael R. Czinkota mostly deals with International business, Marketing, Organizational culture, International trade and Promotion.
His International business research includes themes of Political risk, Corporate security, Public economics and Process.
The study incorporates disciplines such as Value and Reputation in addition to Marketing.
His study in Organizational culture is interdisciplinary in nature, drawing from both Multinational corporation, Empirical research, Terrorism and Human resources.
His International trade research incorporates themes from Financial economics, Experience curve effects and Market economy.
As a part of the same scientific study, Michael R. Czinkota usually deals with the Promotion, concentrating on Government and frequently concerns with Industrial organization, Order and Market segmentation.
His most cited work include:
- State Government Promotion of Manufacturing Exports: A Gap Analysis (247 citations)
- Exporting: Does Sales Volume Make a Difference? (228 citations)
- Negative Country-of-Origin Effects: The Case of the New Russia (168 citations)
What are the main themes of his work throughout his whole career to date?
Michael R. Czinkota spends much of his time researching Marketing, International trade, Public relations, International business and International marketing.
In his study, Industrial organization is strongly linked to Internationalization, which falls under the umbrella field of Marketing.
His research ties International economics and International trade together.
Public relations is closely attributed to Terrorism in his study.
Michael R. Czinkota studied International business and Multinational corporation that intersect with Empirical research.
His Marketing management research integrates issues from Global marketing and Marketing strategy.
He most often published in these fields:
- Marketing (30.70%)
- International trade (23.25%)
- Public relations (20.18%)
What were the highlights of his more recent work (between 2012-2021)?
- Marketing (30.70%)
- Public relations (20.18%)
- International business (17.98%)
In recent papers he was focusing on the following fields of study:
Michael R. Czinkota focuses on Marketing, Public relations, International business, Internationalization and International trade.
He has researched Marketing in several fields, including Medical tourism and Value.
His Public relations study combines topics from a wide range of disciplines, such as Pedagogy, Globalization, Espionage and Rules of engagement.
His research integrates issues of Multinational corporation, Order and International economics in his study of International business.
His Internationalization research incorporates elements of Institutional theory, Industrial organization, Entrepreneurship and Process.
His study explores the link between International trade and topics such as International marketing that cross with problems in Social science, Promotion, Affect and Government.
Between 2012 and 2021, his most popular works were:
- The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains (94 citations)
- Marketing innovation : A consequence of competitiveness (67 citations)
- Embedding knowledge and value of a brand into sustainability for differentiation (36 citations)
In his most recent research, the most cited papers focused on:
Marketing, International business, Multinational corporation, Knowledge management and Brand management are his primary areas of study.
His Marketing research is multidisciplinary, relying on both Reputation and Value.
Michael R. Czinkota interconnects Ambidexterity, Subject, Scope, Leverage and Emerging markets in the investigation of issues within International business.
The study incorporates disciplines such as Knowledge transfer, Conceptual framework, Investment and Industrial organization in addition to Multinational corporation.
His Knowledge management research is multidisciplinary, incorporating perspectives in Agile software development, Information technology and Demographic economics.
As part of the same scientific family, Michael R. Czinkota usually focuses on Marketing mix, concentrating on Public Sector Marketing and intersecting with Public relations.
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