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D-Index & Metrics

Business and Management

D-Index
38
Citations
6233
World Ranking
1854
National Ranking
294

Overview

Suraksha Gupta is affiliated with the University of the Arts London in the United Kingdom. Their research primarily falls within the main field of Business, Management and Accounting, with a particular focus on subfields such as Marketing, Strategy and Management, Sociology and Political Science, Organizational Behavior and Human Resource Management, and Management of Technology and Innovation.

The scientist's work covers a range of topics including:

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Corporate Social Responsibility Reporting
  • Innovation and Socioeconomic Development
  • Environmental Sustainability in Business
  • Microfinance and Financial Inclusion

Gupta has published extensively, with notable recent papers including:

  • "The impact of brand value on brand competitiveness," 2020, Journal of Business Research
  • "Eco-innovation for environment and waste prevention," 2020, Journal of Business Research
  • "Stakeholder diversity and collaborative innovation: Integrating the resource-based view with stakeholder theory," 2023, Journal of Business Research
  • "The effects of trust and peer influence on corporate brand-Consumer relationships and consumer loyalty," 2020, Journal of Business Research
  • "Financial inclusion through digitalisation of services for well-being," 2021, Technological Forecasting and Social Change

Frequent publication venues for Gupta include:

  • Journal of Business Research
  • International Business
  • British Journal of Management
  • Qualitative Market Research An International Journal
  • Technological Forecasting and Social Change

Gupta has collaborated regularly with several co-authors, among whom are Michael R. Czinkota, Ilkka A. Ronkainen, Yichuan Wang, Sena Ozdemir, and Rama Prasad Kanungo.

In addition to journal publications, Gupta has contributed to book literature, including a forthcoming title published by World Scientific: "Socially Responsible Business Models for International Brands," scheduled for 2025.

Best Publications

  • Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

    Pantea Foroudi;T.C. Melewar;Suraksha Gupta

  • Marketing innovation : A consequence of competitiveness

    Suraksha Gupta;Naresh K. Malhotra;Michael Czinkota;Pantea Foroudi

  • Investigating the effects of smart technology on customer dynamics and customer experience

    Pantea Foroudi;Suraksha Gupta;Uthayasankar Sivarajah;Amanda Broderick

  • Role of big data and social media analytics for business to business sustainability: A participatory web context

    Uthayasankar Sivarajah;Zahir Irani;Suraksha Gupta;Kamran Mahroof

  • Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

    Pantea Foroudi;Zhongqi Jin;Suraksha Gupta;Mohammad M. Foroudi

  • Influence of innovation capability and customer experience on reputation and loyalty

    Pantea Foroudi;Zhongqi Jin;Suraksha Gupta;T.C. Melewar

  • Sustainability as corporate culture of a brand for superior performance

    Suraksha Gupta;V. Kumar

  • Integrating identity, strategy and communications for trust, loyalty and commitment

    T.C. Melewar;Pantea Foroudi;Suraksha Gupta;Philip J. Kitchen

  • The effect of digital signage on shoppers' behavior: The role of the evoked experience

    Charles Dennis;J. Joško Brakus;Suraksha Gupta;Eleftherios Alamanos

  • Digital technology and marketing management capability: achieving growth in SMEs

    Pantea Foroudi;Suraksha Gupta;Alireza Nazarian;Marta Duda

  • Enhancing university brand image and reputation through customer value co-creation behaviour

    Pantea Foroudi;Qionglei Yu;Suraksha Gupta;Mohammad M. Foroudi

  • The impact of brand value on brand competitiveness

    Suraksha Gupta;David Gallear;John M. Rudd;Pantea Foroudi

  • A framework of place branding, place image, and place reputation: Antecedents and moderators

    Pantea Foroudi;Suraksha Gupta;Philip Kitchen;Mohammad M. Foroudi

  • Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective

    Yichuan Wang;Lee Ann Kung;Suraksha Gupta;Sena Ozdemir

  • Stakeholder diversity and collaborative innovation: Integrating the resource-based view with stakeholder theory

    Unknown

  • Transfer of brand knowledge in business‐to‐business markets: a qualitative study

    Suraksha Gupta;T.C. Melewar;Michael A. Bourlakis

  • Eco-innovation for environment and waste prevention

    Samina Sumrin;Suraksha Gupta;Yousra Asaad;Yichuan Wang

  • Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector

    Shyama V. Ramani;Shuan SadreGhazi;Suraksha Gupta

  • AI-Augmented HRM: Literature review and a proposed multilevel framework for future research

    Unknown

  • The Effects of Trust and Peer Influence on Corporate Brand-Consumer Relationships and Consumer Loyalty

    Sena Ozdemir;ShiJie Zhang;Suraksha Gupta;Gaye Bebek

  • Marketing innovation: a resource‐based view of international and local firms

    Suraksha Gupta;Naresh Malhotra

  • Corporate Logo: History, Definition, and Components

    Pantea Foroudi;T. C. Melewar;Suraksha Gupta

  • Embedding knowledge and value of a brand into sustainability for differentiation

    Suraksha Gupta;Michael Czinkota;T.C. Melewar

Frequent Co-Authors

Pantea Foroudi
Pantea Foroudi Brunel University London
T.C. Melewar
T.C. Melewar Middlesex University
Michael R. Czinkota
Michael R. Czinkota Georgetown University
Bang Nguyen
Bang Nguyen Oxford Brookes University
Philip J. Kitchen
Philip J. Kitchen ICN Business School
Uthayasankar Sivarajah
Uthayasankar Sivarajah Kingston University
Naresh K. Malhotra
Naresh K. Malhotra Georgia Institute of Technology
Charles Dennis
Charles Dennis Newcastle University
Michael Bourlakis
Michael Bourlakis Cranfield University
Nick Lee
Nick Lee University of Warwick

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