D-Index & Metrics Best Publications

D-Index & Metrics

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Social Sciences and Humanities D-index 31 Citations 4,362 148 World Ranking 4782 National Ranking 26

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Social psychology
  • Advertising

Bang Nguyen mostly deals with Marketing, Advertising, Corporate branding, Customer retention and Perception. His Consumer behaviour, Brand equity and Brand management study in the realm of Marketing interacts with subjects such as Context. His research in Advertising intersects with topics in Disadvantaged and State.

The various areas that Bang Nguyen examines in his Corporate branding study include Brand awareness and Public relations. His biological study spans a wide range of topics, including Customer satisfaction, Marketing strategy and Customer advocacy. He has included themes like Social psychology and Moral behavior in his Perception study.

His most cited work include:

  • Wearable technologies (177 citations)
  • Full length articleWearable technologies: The role of usefulness and visibility in smartwatch adoption (122 citations)
  • A review of customer relationship management: successes, advances, pitfalls and futures (121 citations)

What are the main themes of his work throughout his whole career to date?

His primary areas of investigation include Marketing, Advertising, Brand management, Public relations and Brand equity. Bang Nguyen works mostly in the field of Marketing, limiting it down to topics relating to Perception and, in certain cases, Construct. His studies deal with areas such as Quality, Social media, Loyalty and Purchasing as well as Advertising.

His Loyalty research incorporates themes from Loyalty business model and Conceptual model. His Brand management research is multidisciplinary, incorporating elements of Brand awareness and Higher education. His Brand equity study frequently draws connections to adjacent fields such as Marketing management.

He most often published in these fields:

  • Marketing (48.50%)
  • Advertising (31.00%)
  • Brand management (15.50%)

What were the highlights of his more recent work (between 2019-2021)?

  • Marketing (48.50%)
  • Knowledge management (10.50%)
  • Structural equation modeling (8.00%)

In recent papers he was focusing on the following fields of study:

His primary areas of study are Marketing, Knowledge management, Structural equation modeling, Advertising and Customer relationship management. His Brand management, Retail industry and Relationship marketing study in the realm of Marketing connects with subjects such as Smart technology and Great Rift. The Brand management study combines topics in areas such as Public policy, Higher education, Transformational leadership and Internal branding.

His work deals with themes such as Space, Conceptual model and Corporate identity, which intersect with Knowledge management. His Consumer behaviour study, which is part of a larger body of work in Advertising, is frequently linked to Aesthetic experience, bridging the gap between disciplines. His Customer relationship management research is multidisciplinary, incorporating perspectives in New product development, Relationship commitment and Process management.

Between 2019 and 2021, his most popular works were:

  • Entrepreneurial bricolage and its effects on new venture growth and adaptiveness in an emerging economy (8 citations)
  • Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability (6 citations)
  • Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context (5 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Social psychology
  • Advertising

The scientist’s investigation covers issues in Advertising, Structural equation modeling, Smart technology, Retail industry and Marketing. Bang Nguyen undertakes multidisciplinary investigations into Advertising and Value in his work. His Structural equation modeling research incorporates elements of Information quality, Information technology, Conceptual framework, Knowledge management and Business studies.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

A review of customer relationship management: successes, advances, pitfalls and futures

Bang Nguyen;Dilip S. Mutum.
Business Process Management Journal (2012)

279 Citations

Wearable technologies

Stephanie Hui-Wen Chuah;Philipp A. Rauschnabel;Nina Krey;Bang Nguyen.
Computers in Human Behavior (2016)

266 Citations

Consumer-based chain restaurant brand equity, brand reputation, and brand trust

Sung Ho Han;Bang Nguyen;Timothy J. Lee.
International Journal of Hospitality Management (2015)

198 Citations

Full length articleWearable technologies: The role of usefulness and visibility in smartwatch adoption

Stephanie Hui-Wen Chuah;Philipp A. Rauschnabel;Nina Krey;Bang Nguyen.
Computers in Human Behavior (2016)

182 Citations

Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability ☆

Bang Nguyen;Xiaoyu Yu;T.C. Melewar;Junsong Chen.
Industrial Marketing Management (2015)

172 Citations

Constituents and consequences of smart customer experience in retailing

Sanjit Kumar Roy;Sanjit Kumar Roy;M S Balaji;Saalem Sadeque;Bang Nguyen.
Technological Forecasting and Social Change (2017)

166 Citations

Exploring the corporate image formation process

Mai An Tran;Bang Nguyen;T.C. Melewar;Jim Bodoh.
Qualitative Market Research: An International Journal (2015)

149 Citations

Health and cosmetics: Investigating consumers’ values for buying organic personal care products

Ezlika Ghazali;Pat Chen Soon;Dilip S. Mutum;Bang Nguyen.
Journal of Retailing and Consumer Services (2017)

139 Citations

A framework of place branding, place image, and place reputation: Antecedents and moderators

Pantea Foroudi;Suraksha Gupta;Philip Kitchen;Mohammad M. Foroudi.
Qualitative Market Research: An International Journal (2016)

124 Citations

Are you providing the “right” customer experience? The case of Banca Popolare di Bari

Philipp Klaus;Michele Gorgoglione;Daniela Buonamassa;Umberto Panniello.
International Journal of Bank Marketing (2013)

120 Citations

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