What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- Advertising
Bang Nguyen mostly deals with Marketing, Advertising, Corporate branding, Customer retention and Perception.
His Consumer behaviour, Brand equity and Brand management study in the realm of Marketing interacts with subjects such as Context.
His research in Advertising intersects with topics in Disadvantaged and State.
The various areas that Bang Nguyen examines in his Corporate branding study include Brand awareness and Public relations.
His biological study spans a wide range of topics, including Customer satisfaction, Marketing strategy and Customer advocacy.
He has included themes like Social psychology and Moral behavior in his Perception study.
His most cited work include:
- Wearable technologies (177 citations)
- Full length articleWearable technologies: The role of usefulness and visibility in smartwatch adoption (122 citations)
- A review of customer relationship management: successes, advances, pitfalls and futures (121 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of investigation include Marketing, Advertising, Brand management, Public relations and Brand equity.
Bang Nguyen works mostly in the field of Marketing, limiting it down to topics relating to Perception and, in certain cases, Construct.
His studies deal with areas such as Quality, Social media, Loyalty and Purchasing as well as Advertising.
His Loyalty research incorporates themes from Loyalty business model and Conceptual model.
His Brand management research is multidisciplinary, incorporating elements of Brand awareness and Higher education.
His Brand equity study frequently draws connections to adjacent fields such as Marketing management.
He most often published in these fields:
- Marketing (48.50%)
- Advertising (31.00%)
- Brand management (15.50%)
What were the highlights of his more recent work (between 2019-2021)?
- Marketing (48.50%)
- Knowledge management (10.50%)
- Structural equation modeling (8.00%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Marketing, Knowledge management, Structural equation modeling, Advertising and Customer relationship management.
His Brand management, Retail industry and Relationship marketing study in the realm of Marketing connects with subjects such as Smart technology and Great Rift.
The Brand management study combines topics in areas such as Public policy, Higher education, Transformational leadership and Internal branding.
His work deals with themes such as Space, Conceptual model and Corporate identity, which intersect with Knowledge management.
His Consumer behaviour study, which is part of a larger body of work in Advertising, is frequently linked to Aesthetic experience, bridging the gap between disciplines.
His Customer relationship management research is multidisciplinary, incorporating perspectives in New product development, Relationship commitment and Process management.
Between 2019 and 2021, his most popular works were:
- Entrepreneurial bricolage and its effects on new venture growth and adaptiveness in an emerging economy (8 citations)
- Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability (6 citations)
- Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context (5 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Advertising
The scientist’s investigation covers issues in Advertising, Structural equation modeling, Smart technology, Retail industry and Marketing.
Bang Nguyen undertakes multidisciplinary investigations into Advertising and Value in his work.
His Structural equation modeling research incorporates elements of Information quality, Information technology, Conceptual framework, Knowledge management and Business studies.
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