World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
49
Citations
9204
World Ranking
1056
National Ranking
162

Bang Nguyen publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Bang Nguyen sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 115 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 209 publications — 78th percentile

78% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Bang Nguyen D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Bang Nguyen sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 67 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 49 D-Index — 67th percentile

67% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Bang Nguyen is affiliated with Oxford Brookes University in the United Kingdom. Their research primarily focuses on Business, Management, and Accounting, with significant contributions to subfields such as Marketing, Sociology and Political Science, Strategy and Management, Organizational Behavior and Human Resource Management, and Information Systems and Management.

Their main research topics cover a range of areas including:

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Technology Adoption and User Behaviour
  • Consumer Retail Behavior Studies
  • Customer Service Quality and Loyalty
  • Innovation and Knowledge Management
  • Cloud Computing and Resource Management

Frequent publication venues for Bang Nguyen include:

  • Science & Technology Development Journal - Economics - Law and Management
  • The Bottom Line Managing Library Finances
  • SSRN Electronic Journal
  • Journal of Strategic Marketing
  • arXiv (Cornell University)

Some of their recent papers are:

  • Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations (2020, The Bottom Line Managing Library Finances)
  • Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context (2020, International Journal of Information Management)
  • Value co-creation and social media at bottom of pyramid (BOP) (2021, The Bottom Line Managing Library Finances)
  • Understanding cloud computing success and its impact on firm performance: an integrated approach (2020, Industrial Management & Data Systems)
  • Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability (2020, Journal of Marketing Management)

Bang Nguyen has collaborated frequently with several coauthors, including:

  • Cheng-Hao Chen
  • Ezlika M. Ghazali
  • Dilip S. Mutum
  • Sheshadri Chatterjee
  • Delia Vazquez

Best Publications

  • Full length articleWearable technologies: The role of usefulness and visibility in smartwatch adoption

    Stephanie Hui-Wen Chuah;Philipp A. Rauschnabel;Nina Krey;Bang Nguyen

  • Constituents and consequences of smart customer experience in retailing

    Sanjit Kumar Roy;Sanjit Kumar Roy;M S Balaji;Saalem Sadeque;Bang Nguyen

  • Health and cosmetics: Investigating consumers’ values for buying organic personal care products

    Ezlika Ghazali;Pat Chen Soon;Dilip S. Mutum;Bang Nguyen

  • Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability ☆

    Bang Nguyen;Xiaoyu Yu;T.C. Melewar;Junsong Chen

  • Wearable technologies

    Stephanie Hui-Wen Chuah;Philipp A. Rauschnabel;Nina Krey;Bang Nguyen

  • A review of customer relationship management: successes, advances, pitfalls and futures

    Bang Nguyen;Dilip S. Mutum

  • Consumer-based chain restaurant brand equity, brand reputation, and brand trust

    Sung Ho Han;Bang Nguyen;Timothy J. Lee

  • Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section

    Jane Hemsley-Brown;T.C. Melewar;Bang Nguyen;Elizabeth J. Wilson

  • Exploring the corporate image formation process

    Mai An Tran;Bang Nguyen;T.C. Melewar;Jim Bodoh

  • Pro-Environmental Behaviours and Value-Belief-Norm Theory: Assessing Unobserved Heterogeneity of Two Ethnic Groups

    Ezlika M. Ghazali;Bang Nguyen;Dilip S. Mutum;Dilip S. Mutum;Su Fei Yap

  • A framework of place branding, place image, and place reputation: Antecedents and moderators

    Pantea Foroudi;Suraksha Gupta;Philip Kitchen;Mohammad M. Foroudi

  • The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

    Bang Nguyen;Lyndon Simkin

  • Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

    Sebastian Molinillo;Arnold Japutra;Bang Nguyen;Cheng Hao Steve Chen

  • Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers

    Ezlika M. Ghazali;Bang Nguyen;Dilip S. Mutum;Amrul Asraf Mohd-Any

  • Are you providing the “right” customer experience? The case of Banca Popolare di Bari

    Philipp Klaus;Michele Gorgoglione;Daniela Buonamassa;Umberto Panniello

  • Exploring the role of the online customer experience in firms' multi-channel strategy: an empirical analysis of the retail banking services sector

    Phil Klaus;Bang Nguyen

  • Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia

    Ezlika Mohd Ghazali;Dilip S. Mutum;Jiu Hui Chong;Bang Nguyen

  • Are CRM systems ready for AI integration? A conceptual framework of organizational readiness for effective AI-CRM integration

    Sheshadri Chatterjee;Soumya Kanti Ghosh;Ranjan Chaudhuri;Bang Nguyen

  • Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty

    Stephanie Hui Wen Chuah;Philipp A. Rauschnabel;Malliga Marimuthu;Ramayah Thurasamy

  • Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers

    Cheng-Hao Chen;Bang Nguyen;Philipp “Phil” Klaus;Meng-Shan Wu

  • From awe to ecological behavior: The mediating role of connectedness to nature

    Yan Yang;Jing Hu;Fengjie Jing;Bang Nguyen

  • Internet of things capability and alliance: Entrepreneurial orientation, market orientation and product and process innovation

    Xiaoyu Yu;Bang Nguyen;Yi Chen

Frequent Co-Authors

T.C. Melewar
T.C. Melewar Middlesex University
Lyndon Simkin
Lyndon Simkin Manchester Metropolitan University
Charles Dennis
Charles Dennis Newcastle University
Pantea Foroudi
Pantea Foroudi Brunel University London
Eleonora Pantano
Eleonora Pantano University of Bristol
Suraksha Gupta
Suraksha Gupta University of the Arts London
Yuksel Ekinci
Yuksel Ekinci University of Portsmouth
Thurasamy Ramayah
Thurasamy Ramayah Universiti Sains Malaysia
Sheshadri Chatterjee
Sheshadri Chatterjee NIIT University
Chanaka Jayawardhena
Chanaka Jayawardhena University of Surrey

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