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Business and Management

D-Index
49
Citations
9204
World Ranking
1056
National Ranking
162

Overview

Bang Nguyen is affiliated with Oxford Brookes University in the United Kingdom. Their research primarily focuses on Business, Management, and Accounting, with significant contributions to subfields such as Marketing, Sociology and Political Science, Strategy and Management, Organizational Behavior and Human Resource Management, and Information Systems and Management.

Their main research topics cover a range of areas including:

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Technology Adoption and User Behaviour
  • Consumer Retail Behavior Studies
  • Customer Service Quality and Loyalty
  • Innovation and Knowledge Management
  • Cloud Computing and Resource Management

Frequent publication venues for Bang Nguyen include:

  • Science & Technology Development Journal - Economics - Law and Management
  • The Bottom Line Managing Library Finances
  • SSRN Electronic Journal
  • Journal of Strategic Marketing
  • arXiv (Cornell University)

Some of their recent papers are:

  • Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations (2020, The Bottom Line Managing Library Finances)
  • Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context (2020, International Journal of Information Management)
  • Value co-creation and social media at bottom of pyramid (BOP) (2021, The Bottom Line Managing Library Finances)
  • Understanding cloud computing success and its impact on firm performance: an integrated approach (2020, Industrial Management & Data Systems)
  • Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability (2020, Journal of Marketing Management)

Bang Nguyen has collaborated frequently with several coauthors, including:

  • Cheng-Hao Chen
  • Ezlika M. Ghazali
  • Dilip S. Mutum
  • Sheshadri Chatterjee
  • Delia Vazquez

Best Publications

  • Full length articleWearable technologies: The role of usefulness and visibility in smartwatch adoption

    Stephanie Hui-Wen Chuah;Philipp A. Rauschnabel;Nina Krey;Bang Nguyen

  • Constituents and consequences of smart customer experience in retailing

    Sanjit Kumar Roy;Sanjit Kumar Roy;M S Balaji;Saalem Sadeque;Bang Nguyen

  • Health and cosmetics: Investigating consumers’ values for buying organic personal care products

    Ezlika Ghazali;Pat Chen Soon;Dilip S. Mutum;Bang Nguyen

  • Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability ☆

    Bang Nguyen;Xiaoyu Yu;T.C. Melewar;Junsong Chen

  • Wearable technologies

    Stephanie Hui-Wen Chuah;Philipp A. Rauschnabel;Nina Krey;Bang Nguyen

  • A review of customer relationship management: successes, advances, pitfalls and futures

    Bang Nguyen;Dilip S. Mutum

  • Consumer-based chain restaurant brand equity, brand reputation, and brand trust

    Sung Ho Han;Bang Nguyen;Timothy J. Lee

  • Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section

    Jane Hemsley-Brown;T.C. Melewar;Bang Nguyen;Elizabeth J. Wilson

  • Exploring the corporate image formation process

    Mai An Tran;Bang Nguyen;T.C. Melewar;Jim Bodoh

  • Pro-Environmental Behaviours and Value-Belief-Norm Theory: Assessing Unobserved Heterogeneity of Two Ethnic Groups

    Ezlika M. Ghazali;Bang Nguyen;Dilip S. Mutum;Dilip S. Mutum;Su Fei Yap

  • A framework of place branding, place image, and place reputation: Antecedents and moderators

    Pantea Foroudi;Suraksha Gupta;Philip Kitchen;Mohammad M. Foroudi

  • The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

    Bang Nguyen;Lyndon Simkin

  • Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

    Sebastian Molinillo;Arnold Japutra;Bang Nguyen;Cheng Hao Steve Chen

  • Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers

    Ezlika M. Ghazali;Bang Nguyen;Dilip S. Mutum;Amrul Asraf Mohd-Any

  • Are you providing the “right” customer experience? The case of Banca Popolare di Bari

    Philipp Klaus;Michele Gorgoglione;Daniela Buonamassa;Umberto Panniello

  • Exploring the role of the online customer experience in firms' multi-channel strategy: an empirical analysis of the retail banking services sector

    Phil Klaus;Bang Nguyen

  • Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia

    Ezlika Mohd Ghazali;Dilip S. Mutum;Jiu Hui Chong;Bang Nguyen

  • Are CRM systems ready for AI integration? A conceptual framework of organizational readiness for effective AI-CRM integration

    Sheshadri Chatterjee;Soumya Kanti Ghosh;Ranjan Chaudhuri;Bang Nguyen

  • Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty

    Stephanie Hui Wen Chuah;Philipp A. Rauschnabel;Malliga Marimuthu;Ramayah Thurasamy

  • Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers

    Cheng-Hao Chen;Bang Nguyen;Philipp “Phil” Klaus;Meng-Shan Wu

  • From awe to ecological behavior: The mediating role of connectedness to nature

    Yan Yang;Jing Hu;Fengjie Jing;Bang Nguyen

  • Internet of things capability and alliance: Entrepreneurial orientation, market orientation and product and process innovation

    Xiaoyu Yu;Bang Nguyen;Yi Chen

Frequent Co-Authors

T.C. Melewar
T.C. Melewar Middlesex University
Lyndon Simkin
Lyndon Simkin Manchester Metropolitan University
Charles Dennis
Charles Dennis Newcastle University
Pantea Foroudi
Pantea Foroudi Brunel University London
Eleonora Pantano
Eleonora Pantano University of Bristol
Suraksha Gupta
Suraksha Gupta University of the Arts London
Yuksel Ekinci
Yuksel Ekinci University of Portsmouth
Thurasamy Ramayah
Thurasamy Ramayah Universiti Sains Malaysia
Sheshadri Chatterjee
Sheshadri Chatterjee NIIT University
Chanaka Jayawardhena
Chanaka Jayawardhena University of Surrey

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