What is he best known for?
The fields of study he is best known for:
- Social psychology
- Marketing
- Management
Heesup Han mostly deals with Marketing, Consumer behaviour, Social psychology, Hospitality industry and Customer satisfaction.
His Advertising research extends to Marketing, which is thematically connected.
The Consumer behaviour study combines topics in areas such as Theory of planned behavior, Decision-making, Consumer satisfaction, Customer relationship management and Reliability.
The Social psychology study which covers Value that intersects with Survey methodology.
His Hospitality industry study deals with Confirmatory factor analysis intersecting with Loss aversion and Prospect theory.
His Customer satisfaction study also includes fields such as
- Service which is related to area like Structural equation modeling,
- Customer delight that connect with fields like Customer to customer and Multilevel model,
- Switching barriers and related Preference.
His most cited work include:
- Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities (844 citations)
- The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions (468 citations)
- Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions (448 citations)
What are the main themes of his work throughout his whole career to date?
His main research concerns Marketing, Social psychology, Consumer behaviour, Loyalty and Advertising.
His Marketing study incorporates themes from Structural equation modeling and Hospitality industry.
His research in Structural equation modeling focuses on subjects like Test, which are connected to Metric.
His work in the fields of Moderation and Norm overlaps with other areas such as Field survey and Context.
His studies in Consumer behaviour integrate themes in fields like Consumer satisfaction, Customer relationship management and Service.
His work on Brand loyalty as part of general Advertising research is often related to Prestige, thus linking different fields of science.
He most often published in these fields:
- Marketing (50.46%)
- Social psychology (26.15%)
- Consumer behaviour (21.54%)
What were the highlights of his more recent work (between 2019-2021)?
- Marketing (50.46%)
- Social psychology (26.15%)
- Corporate social responsibility (5.85%)
In recent papers he was focusing on the following fields of study:
Heesup Han focuses on Marketing, Social psychology, Corporate social responsibility, Structural equation modeling and Loyalty.
His study in the field of Consumer behaviour and Service also crosses realms of Conceptual framework and Context.
His Consumer behaviour research incorporates elements of Hospitality industry and Hospitality.
His work deals with themes such as Social value orientations and Survey methodology, which intersect with Social psychology.
His Structural equation modeling research is multidisciplinary, incorporating elements of Test, Ecological footprint and Affect.
His biological study spans a wide range of topics, including Quality, Loyalty business model and Brand loyalty.
Between 2019 and 2021, his most popular works were:
- Job demands–job resources (JD-R) model, work engagement, and well-being of cruise ship employees (16 citations)
- In search of ‘a research front’ in cruise tourism studies (16 citations)
- The role of loyalty programs in boosting hotel guest loyalty: Impact of switching barriers (14 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Management
His primary scientific interests are in Marketing, Corporate social responsibility, Consumer behaviour, Norm and Theory of planned behavior.
His work on Loyalty, Quality and Service quality as part of general Marketing study is frequently linked to Context, therefore connecting diverse disciplines of science.
His work in Corporate social responsibility addresses issues such as Structural equation modeling, which are connected to fields such as Empirical research, Sustainable transport and Knowledge management.
His Consumer behaviour research is multidisciplinary, incorporating perspectives in Test, Cumulative prospect theory, Hofstede's cultural dimensions theory and Psychological risk.
His research in Norm focuses on subjects like Sustainable consumption, which are connected to Development theory and Hospitality.
His research integrates issues of Promotion and Empowerment in his study of Social psychology.
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