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Business and Management
Korea
2026

D-Index & Metrics

Business and Management

D-Index
106
Citations
49150
World Ranking
33
National Ranking
1

Research.com Recognitions

  • 2026 - Research.com Business and Management in Korea Leader Award
  • 2025 - Research.com Business and Management in Korea Leader Award
  • 2024 - Research.com Business and Management in Korea Leader Award
  • 2023 - Research.com Business and Management in Korea Leader Award

Overview

Heesup Han is affiliated with Sejong University in South Korea. Their research primarily focuses on areas within business, management, and social sciences, including notable contributions to sociology, political science, marketing, organizational behavior, and human resource management. The researcher's work spans a range of topics that intersect tourism, sustainability, consumer behavior, and environmental issues.

Their main fields of study include:

  • Business, Management and Accounting
  • Social Sciences

Subfields of study encompass:

  • Sociology and Political Science
  • Marketing
  • Organizational Behavior and Human Resource Management
  • Management, Monitoring, Policy and Law
  • Strategy and Management

The research topics they have extensively covered include:

  • Diverse Aspects of Tourism Research
  • Environmental Sustainability in Business
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Consumer Behavior in Brand Consumption and Identification
  • Environmental Education and Sustainability
  • Job Satisfaction and Organizational Behavior

Heesup Han has published extensively, with some of their recent significant papers being:

  • Consumer behavior and environmental sustainability in tourism and hospitality: a review of theories, concepts, and latest research, 2021, Journal of Sustainable Tourism
  • Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products, 2020, Business Strategy and the Environment

In addition to journal articles, they have contributed to book publications, including:

  • Consumer Mental Health and Wellbeing: Socially Responsible Consumption Patterns, 2023, published by Frontiers Media

Frequent co-authors collaborating with Heesup Han include:

  • Antonio Ariza-Montes
  • Bee-Lia Chua
  • Seongseop Kim
  • António Raposo
  • Jongsik Yu

The researcher's work appears in several core publication venues such as:

  • Journal of Travel & Tourism Marketing
  • Sustainability
  • International Journal of Environmental Research and Public Health
  • International Journal of Hospitality Management
  • Humanities and Social Sciences Communications

Best Publications

  • Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities

    Heesup Han;Li-Tzang (Jane) Hsu;Chwen Sheu

  • The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry:

    Heesup Han;Kisang Ryu

  • An investigation of green hotel customers' decision formation: developing an extended model of the theory of planned behavior.

    Heesup Han;Yunhi Kim

  • The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions

    Kisang Ryu;Heesup Han;Tae-Hee Kim

  • Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions

    Jin Soo Lee;Li Tzang Hsu;Heesup Han;Yunhi Kim

  • Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior

    Heesup Han

  • Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers' eco-friendly decision-making process

    Heesup Han;Li Tzang (Jane) Hsu;Jin Soo Lee

  • Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry

    Kisang Ryu;Heesup Han;Soocheong (Shawn) Jang

  • Influence of the Quality of Food, Service, and Physical Environment on Customer Satisfaction and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived Price:

    Kisang Ryu;Heesup Han

  • Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions

    Heesup Han;Li Tzang Jane Hsu;Jin Soo Lee;Chwen Sheu

  • Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness

    Heesup Han;Sunghyup Sean Hyun

  • Intention to pay conventional-hotel prices at a green hotel – a modification of the theory of planned behavior

    Yunhi Kim;Heesup Han

  • New or repeat customers: How does physical environment influence their restaurant experience?

    Kisang Ryu;Heesup Han

  • Young travelers' intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory

    Kiattipoom Kiatkawsin;Heesup Han

  • Influencing factors on restaurant customers' revisit intention: the roles of emotions and switching barriers.

    Heesup Han;Ki-Joon Back;Betsy Barrett

  • Hotel customers’ environmentally responsible behavioral intention: Impact of key constructs on decision in green consumerism

    Heesup Han;Hae Jin Yoon

  • The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior

    Choong-Ki Lee;Hak-Jun Song;Lawrence J. Bendle;Myung-Ja Kim

  • Consumer behavior and environmental sustainability in tourism and hospitality: a review of theories, concepts, and latest research

    Heesup Han

  • Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops

    HakJun Song;JunHui Wang;Heesup Han

  • Impact of hotel-restaurant image and quality of physical-environment, service, and food on satisfaction and intention

    Heesup Han;Sunghyup Sean Hyun

  • Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry

    Dev Jani;Heesup Han

Frequent Co-Authors

Wansoo Kim
Wansoo Kim Italian Institute of Technology
Jinsoo Hwang
Jinsoo Hwang Sejong University
Sunghyup Sean Hyun
Sunghyup Sean Hyun Hanyang University
Rob Law
Rob Law University of Macau
Kisang Ryu
Kisang Ryu Sejong University
Miklas Scholz
Miklas Scholz University of Salford
Ki-Joon Back
Ki-Joon Back University of Houston
Chwen Sheu
Chwen Sheu Kansas State University
Choong-Ki Lee
Choong-Ki Lee Kyung Hee University
Gabriele Giorgi
Gabriele Giorgi European University of Rome

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