2023 - Research.com Business and Management in South Korea Leader Award
2022 - Research.com Business and Management in South Korea Leader Award
Heesup Han mostly deals with Marketing, Consumer behaviour, Social psychology, Hospitality industry and Customer satisfaction. His Advertising research extends to Marketing, which is thematically connected. The Consumer behaviour study combines topics in areas such as Theory of planned behavior, Decision-making, Consumer satisfaction, Customer relationship management and Reliability.
The Social psychology study which covers Value that intersects with Survey methodology. His Hospitality industry study deals with Confirmatory factor analysis intersecting with Loss aversion and Prospect theory. His Customer satisfaction study also includes fields such as
His main research concerns Marketing, Social psychology, Consumer behaviour, Loyalty and Advertising. His Marketing study incorporates themes from Structural equation modeling and Hospitality industry. His research in Structural equation modeling focuses on subjects like Test, which are connected to Metric.
His work in the fields of Moderation and Norm overlaps with other areas such as Field survey and Context. His studies in Consumer behaviour integrate themes in fields like Consumer satisfaction, Customer relationship management and Service. His work on Brand loyalty as part of general Advertising research is often related to Prestige, thus linking different fields of science.
Heesup Han focuses on Marketing, Social psychology, Corporate social responsibility, Structural equation modeling and Loyalty. His study in the field of Consumer behaviour and Service also crosses realms of Conceptual framework and Context. His Consumer behaviour research incorporates elements of Hospitality industry and Hospitality.
His work deals with themes such as Social value orientations and Survey methodology, which intersect with Social psychology. His Structural equation modeling research is multidisciplinary, incorporating elements of Test, Ecological footprint and Affect. His biological study spans a wide range of topics, including Quality, Loyalty business model and Brand loyalty.
His primary scientific interests are in Marketing, Corporate social responsibility, Consumer behaviour, Norm and Theory of planned behavior. His work on Loyalty, Quality and Service quality as part of general Marketing study is frequently linked to Context, therefore connecting diverse disciplines of science. His work in Corporate social responsibility addresses issues such as Structural equation modeling, which are connected to fields such as Empirical research, Sustainable transport and Knowledge management.
His Consumer behaviour research is multidisciplinary, incorporating perspectives in Test, Cumulative prospect theory, Hofstede's cultural dimensions theory and Psychological risk. His research in Norm focuses on subjects like Sustainable consumption, which are connected to Development theory and Hospitality. His research integrates issues of Promotion and Empowerment in his study of Social psychology.
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Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities
Heesup Han;Li-Tzang (Jane) Hsu;Chwen Sheu.
The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry:
Heesup Han;Kisang Ryu.
The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions
Kisang Ryu;Heesup Han;Tae-Hee Kim.
An investigation of green hotel customers' decision formation: developing an extended model of the theory of planned behavior.
Heesup Han;Yunhi Kim.
Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions
Jin Soo Lee;Li Tzang Hsu;Heesup Han;Yunhi Kim.
Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers' eco-friendly decision-making process
Heesup Han;Li Tzang (Jane) Hsu;Jin Soo Lee.
Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior
Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry
Kisang Ryu;Heesup Han;Soocheong (Shawn) Jang.
Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions
Heesup Han;Li Tzang Jane Hsu;Jin Soo Lee;Chwen Sheu.
Influence of the Quality of Food, Service, and Physical Environment on Customer Satisfaction and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived Price:
Kisang Ryu;Heesup Han.
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