World's Best Scientists 2026 revealed!
Choong-Ki Lee

Choong-Ki Lee

Award Badge
Business and Management
Korea
2026

D-Index & Metrics

Business and Management

D-Index
75
Citations
24680
World Ranking
224
National Ranking
2

Research.com Recognitions

  • 2026 - Research.com Business and Management in Korea Leader Award
  • 2025 - Research.com Business and Management in Korea Leader Award
  • 2024 - Research.com Business and Management in Korea Leader Award
  • 2023 - Research.com Business and Management in Korea Leader Award

Overview

Choong-Ki Lee is affiliated with Kyung Hee University in South Korea and has a research focus predominantly within the social sciences and business management fields. Their work includes extensive contributions to tourism studies, marketing, and organizational behavior.

The scientist's recent publications demonstrate an emphasis on tourism marketing, sustainable behavior, and consumer decision-making processes. Notable papers include:

  • Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention, 2020, Journal of Destination Marketing & Management
  • Residents' perceived risk, emotional solidarity, and support for tourism amidst the COVID-19 pandemic, 2021, Journal of Destination Marketing & Management
  • Sustainable intelligence, destination social responsibility, and pro-environmental behaviour of visitors: Evidence from an eco-tourism site, 2021, Journal of Hospitality and Tourism Management
  • The roles of cultural worldview and authenticity in tourists' decision-making process in a heritage tourism destination using a model of goal-directed behavior, 2020, Journal of Destination Marketing & Management
  • Volunteer tourists' environmentally friendly behavior and support for sustainable tourism development using Value-Belief-Norm theory: Moderating role of altruism, 2022, Journal of Destination Marketing & Management

The scientist frequently collaborates with other researchers, with prominent co-authors including:

  • Yae-Na Park
  • Dongoh Joo
  • V.G. Girish
  • Hossein Olya
  • Muhammad Shakil Ahmad

Research outputs have appeared in several publication venues, reflecting a diverse engagement with tourism and hospitality scholarship. Frequent journals for their work include:

  • International Journal of Tourism and Hospitality Research
  • Journal of Destination Marketing & Management
  • Journal of Tourism and Leisure Research
  • Sustainability
  • Journal of Hospitality and Tourism Management

Choong-Ki Lee's main fields of study include:

  • Social Sciences
  • Business, Management and Accounting

Within these broader fields, the subfields of study most reflected in their research are:

  • Sociology and Political Science
  • Marketing
  • Organizational Behavior and Human Resource Management
  • Cultural Studies
  • Social Psychology

The research topics covered are varied, with particular focus on aspects related to tourism and marketing. The main topics addressed in their work include:

  • Diverse Aspects of Tourism Research
  • Digital Marketing and Social Media
  • Diverse Topics in Contemporary Research
  • Customer Service Quality and Loyalty
  • Consumer Perception and Purchasing Behavior
  • Diverse Approaches in Healthcare and Education Studies
  • Environmental Sustainability in Business

Best Publications

  • Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model:

    Myung Ja Kim;Choong Ki Lee;Timothy Jung

  • The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea

    Myung-Ja Kim;Namho Chung;Choong-Ki Lee

  • Segmentation of festival motivation by nationality and satisfaction

    Choong-Ki Lee;Yong-Ki Lee;Bruce E. Wicks

  • Festivalscapes and patrons' emotions, satisfaction, and loyalty

    Yong-Ki Lee;Choong-Ki Lee;Seung-Kon Lee;Barry J. Babin

  • Korea's destination image formed by the 2002 World Cup.

    Choong-Ki Lee;Yong-Ki Lee;BongKoo Lee

  • Investigating the relationships among perceived value, satisfaction, and recommendations: the case of the Korean DMZ.

    Choong-Ki Lee;Yoo-Shik Yoon;Seung-Kon Lee

  • The influence of push and pull factors at Korean national parks

    Samuel Seongseop Kim;Choong-Ki Lee;David B Klenosky

  • Critical reflections on the economic impact assessment of a mega-event: the case of 2002 FIFA World Cup

    Choong-Ki Lee;Tracy Taylor

  • Measuring festival quality and value affecting visitors' satisfaction and loyalty using a structural approach

    Yoo-Shik Yoon;Jin-Soo Lee;Choong-Ki Lee

  • Estimating the use and preservation values of national parks’ tourism resources using a contingent valuation method

    Choong-Ki Lee;Sang-Yoel Han

  • Examining the Role of Emotional and Functional Values in Festival Evaluation

    Jin Soo Lee;Choong Ki Lee;Youngjoon Choi

  • The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior

    Choong-Ki Lee;Hak-Jun Song;Lawrence J. Bendle;Myung-Ja Kim

  • Push and Pull Relationships

    Seong Seop Kim;Choong Ki Lee

  • The impact of CSR on casino employees’ organizational trust, job satisfaction, and customer orientation: An empirical examination of responsible gambling strategies

    Choong Ki Lee;Hak Jun Song;Hye Mi Lee;Seoki Lee

  • The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior

    Hak Jun Song;Choong-Ki Lee;Soo K. Kang;Sug-jin Boo

  • The Influence of Tourist Experience on Perceived Value and Satisfaction with Temple Stays: The Experience Economy Theory

    Hak Jun Song;Choong Ki Lee;Jin Ah Park;Yoo Hee Hwang

  • Segmenting casino gamblers by motivation: a cluster analysis of Korean gamblers.

    Choong-Ki Lee;Yong-Ki Lee;Bo Jason Bernhard;Yoo-Shik Yoon

  • Effects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions

    Jungsun (Sunny) Kim;Hak Jun Song;Choong-Ki Lee

  • A comparative study of Caucasian and Asian visitors to a Cultural Expo in an Asian setting

    Choong-Ki Lee

  • Residents' perceptions of casino impacts: A comparative study

    Choong-Ki Lee;Soo K. Kang;Patrick Long;Yvette Reisinger

  • The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness

    Myung Ja Kim;Choong-Ki Lee;Michael W. Preis

  • Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention

    Sohyun An;Youngjoon Choi;Choong Ki Lee

Frequent Co-Authors

Ki-Joon Back
Ki-Joon Back University of Houston
James W. Mjelde
James W. Mjelde Texas A&M University
Yvette Reisinger
Yvette Reisinger Gulf University for Science & Technology
Taekyun Kim
Taekyun Kim Kwangwoon University
Yong-Ki Lee
Yong-Ki Lee Sejong University
Namho Chung
Namho Chung Kyung Hee University
Kyle M. Woosnam
Kyle M. Woosnam University of Georgia
James F. Petrick
James F. Petrick Texas A&M University
Mark A. Bonn
Mark A. Bonn Florida State University
Robert J. Williams
Robert J. Williams University of Lethbridge

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