What is he best known for?
The fields of study he is best known for:
- Social psychology
- Marketing
- Statistics
Jinsoo Hwang mostly deals with Marketing, Advertising, Consumer behaviour, Social psychology and Norm.
His work on Loyalty as part of general Marketing study is frequently linked to Well being perception, therefore connecting diverse disciplines of science.
His research in the fields of Brand equity, Brand management and Brand awareness overlaps with other disciplines such as Prestige.
Jinsoo Hwang integrates many fields, such as Consumer behaviour and Empirical data, in his works.
His studies deal with areas such as Customer relationship management and Hospitality industry as well as Social psychology.
His study looks at the relationship between Quality and fields such as Catering industry, as well as how they intersect with chemical problems.
His most cited work include:
- Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry (128 citations)
- The antecedents and consequence of consumer attitudes toward restaurant brands: A comparative study between casual and fine dining restaurants (85 citations)
- Cruise travelers’ environmentally responsible decision-making: An integrative framework of goal-directed behavior and norm activation process (74 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of study are Marketing, Advertising, Social psychology, Context and Consumer behaviour.
His Marketing research is multidisciplinary, relying on both Structural equation modeling and Sample.
His Structural equation modeling study incorporates themes from Test, Word of mouth and Public sector.
His work carried out in the field of Advertising brings together such families of science as Customer satisfaction and Loyalty.
His work on Moderation and Norm as part of his general Social psychology study is frequently connected to Legal norm and Normative, thereby bridging the divide between different branches of science.
His biological study spans a wide range of topics, including Confirmatory factor analysis and Health care.
He most often published in these fields:
- Marketing (45.62%)
- Advertising (23.13%)
- Social psychology (20.63%)
What were the highlights of his more recent work (between 2019-2021)?
- Marketing (45.62%)
- Context (16.88%)
- Drone (10.63%)
In recent papers he was focusing on the following fields of study:
Marketing, Context, Drone, Food delivery and Social psychology are his primary areas of study.
His studies deal with areas such as Structural equation modeling and Sample as well as Marketing.
His work carried out in the field of Structural equation modeling brings together such families of science as Confirmatory factor analysis and Word of mouth.
His work on Personality and Congruence as part of general Social psychology research is frequently linked to Negative information and On resistance, thereby connecting diverse disciplines of science.
His Consumer behaviour research is multidisciplinary, incorporating perspectives in Social support and Emotional exhaustion.
Consumer innovativeness is a subfield of Advertising that Jinsoo Hwang tackles.
Between 2019 and 2021, his most popular works were:
- Merging the norm activation model and the theory of planned behavior in the context of drone food delivery services: Does the level of product knowledge really matter? (24 citations)
- Relationships among green image, consumer attitudes, desire, and customer citizenship behavior in the airline industry (15 citations)
- How to enhance the image of edible insect restaurants: Focusing on perceived risk theory (14 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Statistics
His primary scientific interests are in Marketing, Context, Food delivery, Drone and Affect.
His Consumer behaviour study in the realm of Marketing interacts with subjects such as Image.
Context is integrated with Prestige, Quality of life and Practical implications in his research.
His Affect research incorporates themes from Quality and Order.
His Order research integrates issues from Test, Social psychology, Confirmatory factor analysis, Consumer innovativeness and Structural equation modeling.
His study in Confirmatory factor analysis is interdisciplinary in nature, drawing from both Word of mouth and Loyalty.
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