Jinsoo Hwang is affiliated with Sejong University in South Korea and has contributed extensively to research in business, management, and social sciences. Their work spans specialized subfields such as marketing, sociology and political science, organizational behavior and human resource management, cultural studies, and information systems and management.
The scientist's research focuses on topics including digital marketing and social media, customer service quality and loyalty, consumer behavior in brand consumption and identification, consumer perception and purchasing behavior, technology adoption and user behavior, and environmental sustainability in business.
Frequent publication venues for Jinsoo Hwang include Sustainability, Journal of MICE & Tourism Research, International Journal of Environmental Research and Public Health, Korean Journal of Hospitality & Tourism, and International Journal of Hospitality Management.
Notable recent papers authored by Jinsoo Hwang include:
Other relevant recent papers involving close collaboration with frequent coauthors include:
Among the scientists frequently collaborating with Jinsoo Hwang are Jinkyung Jenny Kim, Kyuhyeon Joo, Heather Markham Kim, Ja Young Choe, and Insin Kim. These collaborations highlight a consistent engagement with research teams working on hospitality, consumer behavior, and marketing topics.
Jinkyung Jenny Kim;Jinsoo Hwang
Jinsoo Hwang;Chihyung Ok
Jinsoo Hwang;Heesup Han
Samuel Seongseop Kim;Jaemoon Im;Jinsoo Hwang
Jinkyung Jenny Kim;Insin Kim;Jinsoo Hwang
Heesup Han;Jinsoo Hwang;Myong Jae Lee;Joohyun Kim
Jinsoo Hwang;Jin Soo Lee;Hyunjoon Kim
Jinsoo Hwang;Ja Young (Jacey) Choe;Heather Markham Kim;Jinkyung Jenny Kim
Jinsoo Hwang;JungHoon (Jay) Lee
Heesup Han;Myong jae;Jinsoo Hwang
Heesup Han;Jinsoo Hwang;Myong Jae Lee
Muhammad Asif;Miao Qing;Jinsoo Hwang;Hao Shi
JungHoon (Jay) Lee;Chihyung “Michael” Ok;Jinsoo Hwang
Jinsoo Hwang;Junghoon Jay Lee;Seulgi Park;Hosung Chang
Jinsoo Hwang;Sunghyup Sean Hyun
Jinsoo Hwang;Sunghyup Sean Hyun
Heesup Han;Jinsoo Hwang;Joohyun Kim;Heekyoung Jung
Samuel Seongseop Kim;Dallen J. Timothy;Jinsoo Hwang
Muhammad Asif;Arif Jameel;Abid Hussain;Jinsoo Hwang
Jinsoo Hwang;Seong Ok Lyu
Shahida Kanwel;Zhou Lingqiang;Muhammad Asif;Jinsoo Hwang
Shahrukh Khalid;Muhammad Shakil Ahmad;T. Ramayah;Jinsoo Hwang
Jinsoo Hwang;Seulgi Park;Insin Kim
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