Sheng-Hshiung Tsaur is affiliated with Ming Chuan University in Taiwan and has contributed extensively to research in social sciences and business management. Their scholarly work spans over 50 publications, primarily focusing on social sciences and business, management, and accounting fields.
Their research explores various subfields including sociology and political science, organizational behavior and human resource management, marketing, social psychology, and demography.
Tsaur's work addresses several key topics, such as customer service quality and loyalty, diverse aspects of tourism research, consumer behavior in brand consumption and identification, digital marketing and social media, recreation, leisure, wilderness management, sport and mega-event impacts, and job satisfaction and organizational behavior.
Among frequent coauthors collaborating with Tsaur are Chang-Hua Yen, Hui-Hsuan Yen, Ying-Syuan Lin, Cheng-Hsien Tsai, and Yuanyuan Zong.
Tsaur regularly publishes in notable academic journals including the Journal of Travel & Tourism Marketing, Journal of Hospitality and Tourism Management, Journal of Travel Research, Journal of Hospitality and Tourism Insights, and the International Journal of Hospitality Management.
Selected recent papers by Sheng-Hshiung Tsaur include:
Other relevant research from the same period, though authored by collaborators, includes studies such as "Tour member fit and tour member-leader fit on group package tours: Influences on tourists' positive emotions, rapport, and satisfaction" (2020, Journal of Hospitality and Tourism Management), "Cooking for fun: The sources of fun in cooking learning tourism" (2020, Journal of Destination Marketing & Management), and "Tourists' cultural competence: A cosmopolitan perspective among Asian tourists" (2020, Tourism Management).
Sheng-Hshiung Tsaur;Te-Yi Chang;Chang-Hua Yen
Sheng-Hshiung Tsaur;Yu-Chiang Lin;Jo-Hui Lin
Sheng-Hshiung Tsaur;Yi-Chun Lin
Sheng-Hshiung Tsaur;Yi-Ti Chiu;Chih-Hung Wang
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Sheng Hshiung Tsaur;Yi Chang Chiu;Chung Huei Huang
Sheng-Hshiung Tsaur;Hsiang-Fei Luoh;Shao-Syun Syue
Sheng-Hshiung Tsaur;Ya-Yun Tang
Sheng-Hshiung Tsaur;Ying-Wen Liang
Sheng-Hshiung Tsaur;Chang-Hua Yen;Shu-Ling Hsiao
Sheng-Hshiung Tsaur;Fu-Sung Hsu;Hsin Lin
Sheng-Hshiung Tsaur;Chang-Hua Yen;Chia-Li Chen
Gwo-Hshiung Tzeng;Sheng-Hshiung Tsaur;Yiou-Dong Laiw;Serafim Opricovic
Sheng‐Hshiung Tsaur
Hsiang-Fei Luoh;Sheng-Hshiung Tsaur;Ya-Yun Tang
Fu Sung Hsu;Yuan an Liu;Sheng Hshiung Tsaur
Sheng-Hshiung Tsaur;Chih-Hung Wang
Sheng-Hshiung Tsaur;Chin-Tsai Lin;Cheng-Shiung Wu
Sheng-Hshiung Tsaur;Hsiu-Yu Teng
Tien-Ming Cheng;Sheng-Hshiung Tsaur
Hsiang-Fei Luoh;Sheng-Hshiung Tsaur
Jui Shiang Liu;Jui Shiang Liu;Sheng-Hshiung Tsaur
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