What is he best known for?
The fields of study he is best known for:
- Marketing
- The Internet
- Artificial intelligence
His scientific interests lie mostly in Marketing, Advertising, Hospitality industry, Hospitality and The Internet.
His Marketing research integrates issues from E-commerce and Hospitality management studies.
His Advertising research is multidisciplinary, incorporating elements of Quality, Perception, Customer satisfaction, Social media and Popularity.
His Hospitality industry research is multidisciplinary, relying on both Hotel industry, Knowledge management, Public relations, Technology acceptance model and Location theory.
His Hospitality study deals with Content analysis intersecting with Information and Communications Technology.
In his study, Online booking is inextricably linked to Usability, which falls within the broad field of The Internet.
His most cited work include:
- Progress in information technology and tourism management: 20 years on and 10 years after the Internet - the state of eTourism research. (1976 citations)
- The impact of online user reviews on hotel room sales (737 citations)
- The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings (682 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of investigation include Marketing, Advertising, Hospitality, Hospitality industry and The Internet.
His study in the fields of Consumer behaviour under the domain of Marketing overlaps with other disciplines such as Information technology.
His research integrates issues of E-commerce, Perception, Tourist industry, Social media and Information system in his study of Advertising.
As part of his studies on Hospitality, Rob Law often connects relevant areas like Public relations.
Rob Law combines topics linked to Quality with his work on Hospitality industry.
His study connects Tourism geography and The Internet.
He most often published in these fields:
- Marketing (46.36%)
- Advertising (33.51%)
- Hospitality (21.46%)
What were the highlights of his more recent work (between 2018-2021)?
- Marketing (46.36%)
- Hospitality (21.46%)
- Hospitality industry (21.46%)
In recent papers he was focusing on the following fields of study:
Rob Law mainly focuses on Marketing, Hospitality, Hospitality industry, Advertising and Knowledge management.
Rob Law frequently studies issues relating to Qualitative research and Marketing.
His Hospitality research focuses on Social media and how it connects with Big data.
The various areas that Rob Law examines in his Hospitality industry study include Customer relationship management, Hotel industry and Consumer behaviour.
His study in Advertising is interdisciplinary in nature, drawing from both Perception, Loyalty, Usability and Purchasing.
While working in this field, Rob Law studies both Knowledge management and Information technology.
Between 2018 and 2021, his most popular works were:
- Tourism demand forecasting: A deep learning approach (66 citations)
- e-Tourism beyond COVID-19: a call for transformative research (59 citations)
- Exploring Tourist Dining Preferences Based on Restaurant Reviews (37 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- The Internet
- Management
Rob Law mainly investigates Marketing, Hospitality industry, Social media, Hospitality and Knowledge management.
Rob Law combines subjects such as Incentive and Control with his study of Marketing.
His studies in Hospitality industry integrate themes in fields like Diversity, Advertising, Customer relationship management, Customer satisfaction and Information and Communications Technology.
His Advertising research incorporates elements of Usability and Perception.
His biological study spans a wide range of topics, including Tourism marketing, Quality, Data science and Destinations.
His Hospitality research integrates issues from Public relations, Field, Strategic management and Earth mover's distance.
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