Billy Bai is affiliated with the University of Nevada, Las Vegas in the United States. Their research primarily spans the fields of Social Sciences and Business, Management and Accounting, with a significant focus on subfields including Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Social Psychology, and Artificial Intelligence.
Their work covers several main topics related to digital and service contexts. Key research areas include Digital Marketing and Social Media, Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification, Diverse Aspects of Tourism Research, Sharing Economy and Platforms, Consumer Retail Behavior Studies, and AI in Service Interactions.
Publications from Billy Bai have appeared frequently in well-known journals such as the International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Management, Journal of Hospitality & Tourism Research, International Journal of Hospitality Management, and Journal of Hospitality Marketing & Management.
Recent papers by Billy Bai include:
Frequent co-authors working with Billy Bai include Xi Yu Leung, Huiying Zhang, Minglong Li, Hongmei Zhang, and Hailian Qiu.
Billy Bai;Rob Law;Ivan Wen
Richard F. Ghiselli;Joseph M. La Lopa;Billy Bai
Xi Y. Leung;Jie Sun;Billy Bai
SooCheong (Shawn) Jang;Billy Bai;Clark Hu;Chi-Mei Emily Wu
Xi Y. Leung;Billy Bai;Kurt A. Stahura
Hailian Qiu;Minglong Li;Boyang Shu;Billy Bai
SooCheong (Shawn) Jang;Billy Bai;Gong-Soog Hong;Joseph T. O’Leary
Minglong Li;Dexiang Yin;Hailian Qiu;Billy Bai
Xi Y. Leung;Billy Bai
Myongjee Yoo;Billy Bai
Xi Yu Leung;Fang Wang;Bihu Wu;Billy Bai
Myongjee Yoo;Sojung Lee;Billy Bai
SoJung Lee;Billy Bai
Rob Law;Billy Bai
Liping A. Cai;Bihu (Tiger) Wu;Billy Bai
Billy Bai;K. Pearl Brewer;Gail Sammons;Skip Swerdlow
Xi Y. Leung;Jiaying Lyu;Billy Bai
Xi Y. Leung;Billy Bai;Mehmet Erdem
Unknown
Dipti Nanda;Clark Hu;Billy Bai
Billy Bai;Shawn Soocheong Jang;Liping A. Cai;Joseph T. O'leary
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