What is she best known for?
The fields of study she is best known for:
- Social psychology
- Marketing
- Advertising
Her primary areas of study are Marketing, Advertising, Service, Consumer behaviour and Service recovery.
Her biological study spans a wide range of topics, including Hospitality industry and Hospitality.
Her Advertising study combines topics in areas such as Quality, Customer delight, Customer advocacy and Service provider.
In her study, which falls under the umbrella issue of Service, Arousal is strongly linked to Affect.
Her work deals with themes such as E-commerce, Online advertising, Attribution, Targeted advertising and Revenue management, which intersect with Consumer behaviour.
Her Service recovery research includes elements of Customer satisfaction and Service guarantee.
Her most cited work include:
- Congruency of scent and music as a driver of in-store evaluations and behavior (779 citations)
- The Role of Emotions in Service Encounters (554 citations)
- Is “service with a smile” enough? Authenticity of positive displays during service encounters (546 citations)
What are the main themes of her work throughout her whole career to date?
Anna S. Mattila focuses on Marketing, Advertising, Service, Consumer behaviour and Context.
She combines subjects such as Corporate social responsibility, Hospitality industry and Hospitality with her study of Marketing.
Anna S. Mattila has researched Advertising in several fields, including Quality, Social media, Popularity and Affect.
Her research in the fields of Service recovery, Service provider and Service guarantee overlaps with other disciplines such as Complaint.
Her Consumer behaviour study which covers Loyalty that intersects with Loyalty business model.
Anna S. Mattila performs multidisciplinary studies into Context and Process in her work.
She most often published in these fields:
- Marketing (54.52%)
- Advertising (38.06%)
- Service (30.97%)
What were the highlights of her more recent work (between 2018-2021)?
- Advertising (38.06%)
- Service (30.97%)
- Social psychology (19.35%)
In recent papers she was focusing on the following fields of study:
Anna S. Mattila spends much of her time researching Advertising, Service, Social psychology, Hospitality and Marketing.
Her Advertising study integrates concerns from other disciplines, such as Social media, Popularity, Payment and Message framing.
Her research on Service also deals with topics like
- Process management which connect with Customer satisfaction,
- Knowledge management which is related to area like Social cognition and Novelty.
Her study in the field of Valence and Mediation also crosses realms of Context and Healthy eating.
Her research in Hospitality intersects with topics in Risk analysis and Marketing collateral.
Her Marketing research is multidisciplinary, incorporating perspectives in Corporate social responsibility and Hospitality industry.
Between 2018 and 2021, her most popular works were:
- Benefits of authenticity: Post-failure loyalty in the sharing economy (24 citations)
- “How may i help you?” Says a robot: Examining language styles in the service encounter (19 citations)
- When organic food choices shape subsequent food choices: The interplay of gender and health consciousness (17 citations)
In her most recent research, the most cited papers focused on:
- Social psychology
- Marketing
- Advertising
Her primary areas of investigation include Advertising, Social psychology, Hospitality industry, Service and Context.
Her Advertising research incorporates elements of Social media, Sharing economy, Service recovery and Appraisal theory.
The study incorporates disciplines such as Gender preference, Marketing communication and Information processing in addition to Social psychology.
Her Hospitality industry research is multidisciplinary, incorporating elements of Cross-cultural studies, Hospitality management studies, Public relations and Consumer behaviour.
Consumer behaviour is a subfield of Marketing that Anna S. Mattila tackles.
The concepts of her Service study are interwoven with issues in Construal level theory, Sunk costs, Payment and Embarrassment.
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