2023 - Research.com Business and Management in United States Leader Award
2022 - Research.com Business and Management in United States Leader Award
Her primary areas of study are Marketing, Advertising, Service, Consumer behaviour and Service recovery. Her biological study spans a wide range of topics, including Hospitality industry and Hospitality. Her Advertising study combines topics in areas such as Quality, Customer delight, Customer advocacy and Service provider.
In her study, which falls under the umbrella issue of Service, Arousal is strongly linked to Affect. Her work deals with themes such as E-commerce, Online advertising, Attribution, Targeted advertising and Revenue management, which intersect with Consumer behaviour. Her Service recovery research includes elements of Customer satisfaction and Service guarantee.
Anna S. Mattila focuses on Marketing, Advertising, Service, Consumer behaviour and Context. She combines subjects such as Corporate social responsibility, Hospitality industry and Hospitality with her study of Marketing. Anna S. Mattila has researched Advertising in several fields, including Quality, Social media, Popularity and Affect.
Her research in the fields of Service recovery, Service provider and Service guarantee overlaps with other disciplines such as Complaint. Her Consumer behaviour study which covers Loyalty that intersects with Loyalty business model. Anna S. Mattila performs multidisciplinary studies into Context and Process in her work.
Anna S. Mattila spends much of her time researching Advertising, Service, Social psychology, Hospitality and Marketing. Her Advertising study integrates concerns from other disciplines, such as Social media, Popularity, Payment and Message framing. Her research on Service also deals with topics like
Her study in the field of Valence and Mediation also crosses realms of Context and Healthy eating. Her research in Hospitality intersects with topics in Risk analysis and Marketing collateral. Her Marketing research is multidisciplinary, incorporating perspectives in Corporate social responsibility and Hospitality industry.
Her primary areas of investigation include Advertising, Social psychology, Hospitality industry, Service and Context. Her Advertising research incorporates elements of Social media, Sharing economy, Service recovery and Appraisal theory. The study incorporates disciplines such as Gender preference, Marketing communication and Information processing in addition to Social psychology.
Her Hospitality industry research is multidisciplinary, incorporating elements of Cross-cultural studies, Hospitality management studies, Public relations and Consumer behaviour. Consumer behaviour is a subfield of Marketing that Anna S. Mattila tackles. The concepts of her Service study are interwoven with issues in Construal level theory, Sunk costs, Payment and Embarrassment.
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Congruency of scent and music as a driver of in-store evaluations and behavior
Anna S Mattila;Jochen Wirtz.
Is “service with a smile” enough? Authenticity of positive displays during service encounters
Alicia A. Grandey;Glenda M. Fisk;Anna S. Mattila;Karen J. Jansen.
The Role of Emotions in Service Encounters
Anna S. Mattila;Cathy A. Enz.
Consumer responses to compensation, speed of recovery and apology after a service failure
Jochen Wirtz;Anna S. Mattila.
The role of affective factors on perceived cruise vacation value
Teoman Duman;Anna S. Mattila.
The effectiveness of service recovery in a multi‐industry setting
Anna S. Mattila.
Emotional Bonding and Restaurant Loyalty
Anna S. Mattila.
The Role of Culture in the Service Evaluation Process
Anna S. Mattila.
The impact of experiential consumption cognitions and emotions on behavioral intentions
J. Enrique Bigné;Anna S. Mattila;Luisa Andreu.
The role of store environmental stimulation and social factors on impulse purchasing
Anna S. Mattila;Jochen Wirtz.
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