World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
48
Citations
9582
World Ranking
1100
National Ranking
65

Overview

Piyush Sharma is affiliated with Curtin University in Australia. Their research primarily spans the field of Business, Management and Accounting, with notable contributions in subfields such as Strategy and Management, Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, and Artificial Intelligence.

Their work extensively covers a range of topics including:

  • Customer Service Quality and Loyalty
  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Innovation and Knowledge Management
  • International Business and FDI
  • Technology Adoption and User Behaviour
  • Environmental Sustainability in Business

Sharma has published numerous papers, with a significant presence in renowned academic venues. Frequent publication venues include:

  • Journal of Business Research
  • arXiv (Cornell University)
  • Journal of Knowledge Management
  • Industrial Marketing Management
  • Marketing Intelligence & Planning

Selected recent papers authored or co-authored by Sharma are:

  • Managing uncertainty during a global pandemic: An international business perspective, 2020, Journal of Business Research

Sharma's frequent co-authors comprise researchers with whom there are multiple collaborative publications. These include:

  • Russel Kingshott
  • Ashish Malik
  • Tak Yan Leung
  • Mai Nguyen
  • Nebojsa S. Davcik

This body of work reflects an engagement with topics related to international business challenges, innovation performance, public health, sustainable development, and human resource management dynamics. The research outputs contribute to academic discussion in both empirical and theoretical domains within business studies.

Best Publications

  • Impulse Buying and Variety Seeking: A Trait-Correlates Perspective

    Piyush Sharma;Bharadhwaj Sivakumaran;Roger Marshall

  • Impact of store environment on impulse buying behavior

    Geetha Mohan;Bharadhwaj Sivakumaran;Piyush Sharma

  • Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness

    Piyush Sharma

  • Measuring personal cultural orientations: scale development and validation

    Piyush Sharma

  • Managing uncertainty during a global pandemic: An international business perspective.

    Piyush Sharma;T.Y. Leung;Russel P.J. Kingshott;Nebojsa S. Davcik

  • Consumer ethnocentrism: Reconceptualization and cross-cultural validation

    Piyush Sharma

  • Marketing resources, performance, and competitive advantage: A review and future research directions

    Nebojsa S. Davcik;Piyush Sharma

  • Internal service quality as a driver of employee satisfaction, commitment and performance: Exploring the focal role of employee well-being

    Piyush Sharma;Titus Tak Chuen Kong;Russel P.J. Kingshott

  • Demystifying Intercultural Service Encounters Toward a Comprehensive Conceptual Framework

    Piyush Sharma;Jackie L. M. Tam;Namwoon Kim

  • Impact of product differentiation, marketing investments and brand equity on pricing strategies

    Nebojsa S. Davcik;Piyush Sharma

  • Gender and age as moderators in the service evaluation process

    Piyush Sharma;Ivy S. Iv. Chen;Sherriff T. K. Luk

  • Demystifying the impact of CEO transformational leadership on firm performance: Interactive roles of exploratory innovation and environmental uncertainty

    Jian-Xun Chen;Piyush Sharma;Wu Zhan;Li Liu

  • Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance

    Piyush Sharma;Nebojsa S. Davcik;Kishore Gopalakrishna Pillai

  • Differences in the impact of R&D intensity and R&D internationalization on firm performance – Mediating role of innovation performance

    Tak Yan Leung;Piyush Sharma

  • Counterfeit proneness: Conceptualisation and scale development

    Piyush Sharma;Ricky Y. K. Chan

  • Intercultural service encounters (ICSE): an extended framework and empirical validation

    Piyush Sharma;Jackie L.M. Tam;Namwoon Kim

  • Store environment's impact on variety seeking behavior

    Geetha Mohan;Bharadhwaj Sivakumaran;Piyush Sharma

  • Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing

    Rajat Roy;Piyush Sharma

  • Circular economy adoption by SMEs in emerging markets: Towards a multilevel conceptual framework

    Unknown

  • Role of HRM in knowledge integration: Towards a conceptual framework

    Ashish Malik;Fabian Jintae Froese;Piyush Sharma

  • Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty

    Liane W.Y. Lee;Yiming Tang;Leslie S.C. Yip;Piyush Sharma

  • Exploring impulse buying in services: toward an integrative framework

    Piyush Sharma;Bharadhwaj Sivakumaran;Roger Marshall

  • Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework

    Piyush Sharma;Bharadhwaj Sivakumaran;Roger Marshall

Frequent Co-Authors

Ricky Y. K. Chan
Ricky Y. K. Chan Hong Kong Polytechnic University
Namwoon Kim
Namwoon Kim Khalifa University
Ferdinand A. Gul
Ferdinand A. Gul University of the Sunshine Coast
Louis T. W. Cheng
Louis T. W. Cheng Hang Seng University of Hong Kong
Charles Dennis
Charles Dennis Newcastle University
Arun Rai
Arun Rai Georgia State University
Ananthanarayanan Parasuraman
Ananthanarayanan Parasuraman University of Miami
Bradley R. Barnes
Bradley R. Barnes Lingnan University
Ronald E. Goldsmith
Ronald E. Goldsmith Florida State University
Kara Chan
Kara Chan Hong Kong Baptist University

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