His Organizational culture research focuses on Management and how it connects with International business and Competitive advantage. In his research, Bradley R. Barnes undertakes multidisciplinary study on Competitive advantage and Entrepreneurship. His research is interdisciplinary, bridging the disciplines of New Ventures and Entrepreneurship. Guanxi, Beijing and East Asia are the two main areas of interest in his China studies. His East Asia study frequently links to other fields, such as Archaeology. Archaeology is closely attributed to Beijing in his research. He links relevant research areas such as Orientation (vector space) and Product (mathematics) in the realm of Geometry. As part of his studies on Product (mathematics), he frequently links adjacent subjects like Geometry. In the subject of Quantum mechanics, he integrates adjacent academic fields such as Term (time), Operationalization and Scale (ratio).
His research on Marketing often connects related areas such as Service (business). His Law study frequently involves adjacent topics like China. Bradley R. Barnes conducts interdisciplinary study in the fields of China and Guanxi through his works. His Guanxi study frequently links to other fields, such as Law. His Order (exchange) research extends to the thematically linked field of Finance. His Order (exchange) study frequently links to other fields, such as Finance. His work on Epistemology is being expanded to include thematically relevant topics such as Quality (philosophy). As part of his studies on Quality (philosophy), Bradley R. Barnes frequently links adjacent subjects like Epistemology. His work often combines Advertising and Marketing studies.
Bradley R. Barnes is investigating Politics as part of his inquiry into Cronyism and Promotion (chess). In his works, Bradley R. Barnes performs multidisciplinary study on Cronyism and China. China and Guanxi are two areas of study in which he engages in interdisciplinary work. His study connects Politics and Promotion (chess). His Context (archaeology) research is intertwined with Archaeology and Paleontology. In his works, Bradley R. Barnes undertakes multidisciplinary study on Archaeology and Anthropology. His research on Anthropology frequently connects to adjacent areas such as Nature versus nurture. His Paleontology study frequently draws connections between adjacent fields such as Context (archaeology). He applies the principles of Consumption (sociology) and Interdependence in his work under Social science.
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Country image, product image and consumer purchase intention: Evidence from an emerging economy
Cheng Lu Wang;Dongjin Li;Bradley R. Barnes;Jongseok Ahn.
Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures
Lianxi Zhou;Bradley R Barnes;Yuan Lu.
The measurement of guanxi: Introducing the GRX scale
Dorothy A. Yen;Bradley R. Barnes;Cheng Lu Wang.
Exporter–importer relationship quality: The inhibiting role of uncertainty, distance, and conflict
Leonidas C. Leonidou;Bradley R. Barnes;Michael A. Talias.
Analysing Service Quality: The Case of Post-Graduate Chinese Students
Bradley R. Barnes.
Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: a Case Study of a Consulting Organization
Bradley R. Barnes;Martin T. Fox;D. S. Morris.
A 22 year review of strategic alliance research in the leading management journals
Emanuel Gomes;Emanuel Gomes;Bradley R. Barnes;Tehmina Mahmood.
The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Cheng Lu Wang;Noel Y.M. Siu;Bradley R. Barnes.
The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities
Lianxi Zhou;Aiqi Wu;Bradley R . Barnes.
Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships
Bradley R. Barnes;Dorothy Yen;Lianxi Zhou.
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