World's Best Scientists 2026 revealed!
Lianxi Zhou

Lianxi Zhou

D-Index & Metrics

Business and Management

D-Index
33
Citations
9306
World Ranking
2404
National Ranking
101

Overview

Lianxi Zhou is affiliated with Brock University in Canada and has a research focus within the broad domain of Business, Management and Accounting. Their work spans several subfields, including Strategy and Management, Organizational Behavior and Human Resource Management, and Management of Technology and Innovation. A smaller portion of their research also addresses topics in Marketing and General Health Professions.

Their scholarly contributions cover a range of topics related to entrepreneurship, international business, family business, consumer behavior, corporate identity, customer service quality, and job satisfaction. Specifically, their main topics of work include:

  • Entrepreneurship Studies and Influences
  • International Business and Foreign Direct Investment (FDI)
  • Family Business Performance and Succession
  • Consumer Behavior in Brand Consumption and Identification
  • Corporate Identity and Reputation
  • Customer Service Quality and Loyalty
  • Job Satisfaction and Organizational Behavior

Zhou's recent publications reflect the interdisciplinary and applied nature of their research. Selected papers include:

  • "Enhancing the learning advantages of newness: The role of internal social capital in the international performance of young entrepreneurial firms," 2020, Journal of International Management
  • "Cultural congruity and extensions of corporate heritage brands: An empirical analysis of time-honored brands in China," 2022, Journal of Consumer Behaviour
  • "The effects of perceived organizational support on employees' sense of job insecurity in times of external threats: an empirical investigation under lockdown conditions in China," 2023, Asian Business & Management
  • "Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing," 2020, Industrial Marketing Management
  • "Research on Innovative Visual Communication Design Based on New Media Background," 2023, Frontiers in Art Research

These publications demonstrate engagement with topics such as entrepreneurial firm dynamics, cultural influences in branding, organizational support under crisis, immigrant entrepreneurship, and interdisciplinary approaches to visual communication design.

Frequent collaborators in Zhou's research include Wensong Bai, Runqian Liu, Luyang Zhou, Shengxiao Li, and Michael K. Hui. This network of coauthors highlights a collaborative approach spanning various studies that intersect business management, marketing, and organizational behavior.

Preferred publication venues reflect the interdisciplinary nature of Zhou's work and include:

  • Journal of International Management
  • Journal of Consumer Behaviour
  • Asian Business & Management
  • Industrial Marketing Management
  • Frontiers in Art Research

Best Publications

  • Internationalization and the performance of born-global SMEs: the mediating role of social networks

    Lianxi Zhou;Wei Ping Wu;Xueming Luo

  • Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

    Michel Laroche;Chankon Kim;Lianxi Zhou

  • Capabilities as a mediator linking resources and the international performance of entrepreneurial firms in an emerging economy

    Yuan Lu;Lianxi Zhou;Garry Bruton;Weiwen Li

  • The effects of entrepreneurial proclivity and foreign market knowledge on early internationalization

    Lianxi Zhou

  • Learning and knowledge in early internationalization research: past accomplishments and future directions

    Dirk De Clercq;Harry J. Sapienza;R. Isil Yavuz;Lianxi Zhou

  • Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures

    Lianxi Zhou;Bradley R Barnes;Yuan Lu

  • Symbolic Value of Foreign Products in the People's Republic of China:

    Lianxi Zhou;Michael K. Hui

  • Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications

    Lianxi Zhou;Zhiyong Yang;Michael K. Hui

  • A dimension‐specific analysis of performance‐only measurement of service quality and satisfaction in China's retail banking

    Lianxi Zhou

  • Consumer Impulse Buying and In-Store Stimuli in Chinese Supermarkets

    Lianxi Zhou;Amy Wong

  • The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities

    Lianxi Zhou;Aiqi Wu;Bradley R . Barnes

  • How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation

    Lianxi Zhou;Paul A. Whitla

  • A Model of Advertising Standardization in Multinational Corporations

    Michel Laroche;V. H. Kirpalani;Frank Pons;Lianxi Zhou

  • International entrepreneurship: The pursuit of entrepreneurial opportunities across national borders

    A. Rebecca Reuber;Gary A. Knight;Peter W. Liesch;Lianxi Zhou

  • Entrepreneurial firms in the context of China's transition economy: an integrative framework and empirical examination

    Xueming Luo;Lianxi Zhou;Lianxi Zhou;Sandra S. Liu

  • Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships

    Bradley R. Barnes;Dorothy Yen;Lianxi Zhou

  • Earliness of internationalization and performance outcomes: Exploring the moderating effects of venture age and international commitment

    Lianxi Zhou;Aiqi Wu

  • Country‐of‐manufacture effects for known brands

    Michael K. Hui;Lianxi Zhou

  • Asymmetric effects of brand origin confusion: Evidence from the emerging market of China

    Guijun Zhuang;Xuehua Wang;Lianxi Zhou;Nan Zhou

  • Determinants and outcomes of relationship quality : a conceptual model and empirical investigation

    Amy Wong;Lianxi Zhou

Frequent Co-Authors

Bradley R. Barnes
Bradley R. Barnes Lingnan University
Michel Laroche
Michel Laroche Concordia University
Chankon Kim
Chankon Kim Saint Mary's University
Xueming Luo
Xueming Luo Temple University
Dirk De Clercq
Dirk De Clercq Brock University
Harry J. Sapienza
Harry J. Sapienza University of Minnesota
Nan Zhou
Nan Zhou City University of Hong Kong
Gary Knight
Gary Knight Willamette University
Erdener Kaynak
Erdener Kaynak Pennsylvania State University
Peter W. Liesch
Peter W. Liesch University of Queensland

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