What is he best known for?
The fields of study he is best known for:
- Marketing
- Finance
- The Internet
His primary areas of study are Marketing, Industrial organization, Financial performance, Competition and Word of mouth.
The study incorporates disciplines such as Profitability index and Entrepreneurship in addition to Marketing.
In his research on the topic of Industrial organization, International business, Internationalization and Social network is strongly related with Emerging markets.
His studies deal with areas such as Coopetition and Competitor analysis as well as Financial performance.
As a part of the same scientific family, Xueming Luo mostly works in the field of Word of mouth, focusing on Customer relationship management and, on occasion, Customer satisfaction.
His Market value study combines topics in areas such as Quality, Organizational behavior, Business administration and Product.
His most cited work include:
- Corporate Social Responsibility, Customer Satisfaction, and Market Value (1784 citations)
- Internationalization and the performance of born-global SMEs: the mediating role of social networks (760 citations)
- The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (455 citations)
What are the main themes of his work throughout his whole career to date?
His scientific interests lie mostly in Marketing, Advertising, Industrial organization, Microeconomics and Customer satisfaction.
His study looks at the intersection of Marketing and topics like Emerging markets with Market orientation and Internationalization.
His Advertising research also works with subjects such as
- E-commerce which is related to area like Retargeting,
- Brand awareness and Word of mouth most often made with reference to Social media.
His research in Industrial organization intersects with topics in Financial performance, Profit and Shareholder value.
His study on Microeconomics also encompasses disciplines like
-
Altruism that connect with fields like Crowding out,
-
Price level, which have a strong connection to Behavioral targeting, Profitability index and Incentive.
His Customer satisfaction study also includes
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Customer retention which connect with Customer advocacy,
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Enterprise value, which have a strong connection to Abnormal return and Equity.
He most often published in these fields:
- Marketing (35.33%)
- Advertising (21.56%)
- Industrial organization (12.57%)
What were the highlights of his more recent work (between 2016-2021)?
- Advertising (21.56%)
- Incentive (6.59%)
- Sharing economy (2.99%)
In recent papers he was focusing on the following fields of study:
Xueming Luo focuses on Advertising, Incentive, Sharing economy, Marketing and Consumer behaviour.
The concepts of his Advertising study are interwoven with issues in Online advertising and Mobile apps.
His studies deal with areas such as Industrial organization, Public economics and Moderation as well as Incentive.
His Sharing economy research integrates issues from Emerging markets, Purchasing and Market economy.
His Marketing research is multidisciplinary, relying on both Digital media and Probit model.
The study incorporates disciplines such as Multimedia and Mobile technology, Mobile device in addition to Consumer behaviour.
Between 2016 and 2021, his most popular works were:
- Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products (66 citations)
- Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products (66 citations)
- Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases (59 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Finance
- The Internet
His main research concerns Industrial organization, Social media, Advertising, Incentive and Promotion.
Xueming Luo incorporates Industrial organization and Product in his research.
Xueming Luo has included themes like The Internet, Mobile device and Consumer behaviour in his Social media study.
His Advertising study spans across into fields like Perception, Information source, Rainy weather, Six million and Interactive effects.
Xueming Luo interconnects E-commerce, Leverage, Price discrimination and Scarcity in the investigation of issues within Incentive.
His Promotion research is multidisciplinary, incorporating elements of Meteorology, Usage data, Knowledge management and Personalization.
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