What is he best known for?
The fields of study he is best known for:
- The Internet
- Statistics
- Marketing
His primary scientific interests are in The Internet, Marketing, Context, Advertising and Consumer behaviour.
The various areas that Thomas P. Novak examines in his The Internet study include Computer literacy and Bridging.
His research in the fields of Digital marketing, Business-to-government and Marketing management overlaps with other disciplines such as Operational definition.
His Digital marketing research is multidisciplinary, incorporating elements of E-commerce and Marketing research, Marketing mix, Business marketing.
The concepts of his Context study are interwoven with issues in Web traffic and Conceptualization.
His Consumer behaviour research incorporates themes from Hypermedia, Perceived interactivity, Cognitive absorption and Computer Applications.
His most cited work include:
- Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (4322 citations)
- Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2226 citations)
- Building consumer trust online (1767 citations)
What are the main themes of his work throughout his whole career to date?
The Internet, Social psychology, Marketing, Social media and Consumer behaviour are his primary areas of study.
The concepts of his The Internet study are interwoven with issues in Context, Digital marketing and Internet privacy.
His study on Social relation is often connected to Structure as part of broader study in Social psychology.
His work on Online advertising expands to the thematically related Marketing.
In his study, Social connectedness is inextricably linked to Feeling, which falls within the broad field of Social media.
His Consumer behaviour study necessitates a more in-depth grasp of Advertising.
He most often published in these fields:
- The Internet (24.49%)
- Social psychology (15.31%)
- Marketing (15.31%)
What were the highlights of his more recent work (between 2015-2020)?
- Human–computer interaction (8.16%)
- Business studies (4.08%)
- Data science (7.14%)
In recent papers he was focusing on the following fields of study:
The scientist’s investigation covers issues in Human–computer interaction, Business studies, Data science, Smart objects and Object.
His Business studies research integrates issues from Consumer research, Affordance and Public relations.
The various areas that Thomas P. Novak examines in his Data science study include Interpersonal communication, Situated and Metaphor.
Conceptualization is closely attributed to Advertising in his research.
Thomas P. Novak works in the field of Advertising, focusing on Consumer behaviour in particular.
Thomas P. Novak focuses mostly in the field of Space, narrowing it down to matters related to World Wide Web and, in some cases, Smart products.
Between 2015 and 2020, his most popular works were:
- Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach (143 citations)
- Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products (66 citations)
- Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects (48 citations)
In his most recent research, the most cited papers focused on:
- The Internet
- Statistics
- Social psychology
His primary scientific interests are in Smart objects, Object, Ontology, Conceptual framework and Social media.
His Smart objects research includes themes of Metaphor, Context and Conceptualization.
His Conceptualization research includes elements of Advertising, Consumer behaviour and Internet privacy.
His Object research spans across into fields like Data science, Situated, Agency and Interpersonal communication.
His Social media study combines topics from a wide range of disciplines, such as Social psychology, Affect and Social connectedness.
His Human–computer interaction research incorporates themes from Business studies, Analytics and Human voice.
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