2026 Thomas P. Novak: Social Sciences and Humanities Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Social Sciences and Humanities	43	4233	3909	2012	1824	106	44367

Overview

Thomas P. Novak is affiliated with George Washington University in the United States. Their research spans multiple domains within marketing, social sciences, and technology. The work includes a focus on the intersection of consumer behavior, digital marketing, and emerging technological frameworks.

Their frequent publication venues include:

Journal of Consumer Research
SSRN Electronic Journal
Archives of Physical Medicine and Rehabilitation
Journal of Business Research
Journal of Medical Internet Research

Thomas P. Novak's scholarly output features research in several main fields and subfields of study, including:

Marketing
Sociology and Political Science
Signal Processing
Artificial Intelligence
General Social Sciences

The core topics explored in their work cover:

Digital Marketing and Social Media
Consumer Retail Behavior Studies
Music and Audio Processing
Advanced Text Analysis Techniques
Computational and Text Analysis Methods
Consumer Behavior in Brand Consumption and Identification
Psychology of Moral and Emotional Judgment

Recent papers authored or co-authored by Thomas P. Novak include:

"Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change," 2022, Journal of Consumer Research
"A Generalized Framework for Moral Dilemmas Involving Autonomous Vehicles: A Commentary on Gill," 2020, Journal of Consumer Research

Other notable recent papers related to their research network, though authored by collaborators, include:

"Voice analytics in business research: Conceptual foundations, acoustic feature extraction, and applications," 2020, Journal of Business Research
"Assessing Opportunities and Barriers to Improving the Secondary Use of Health Care Data at the National Level: Multicase Study in the Kingdom of Saudi Arabia and Estonia," 2024, Journal of Medical Internet Research
"The evolving consumer IoT: A novel framework for marketing strategy based on assemblage theory," 2024, Journal of Product Innovation Management

Thomas P. Novak collaborates frequently with several researchers, including:

Donna L. Hoffman
Keith McGregor
Gabriell Champion
Joe R. Nocera
Kevin Mammino

The scholar's interdisciplinary approach integrates qualitative and quantitative methods, addressing topics such as consumer decision processes, moral frameworks in technology use, and innovative marketing strategies in dynamic digital environments.

Best Publications

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman;Thomas P. Novak

9366
Citations
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Unknown

6468
Citations
Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

Thomas P. Novak;Donna L. Hoffman;Yiu-Fai Yung

5088
Citations
Building consumer trust online

Donna L. Hoffman;Thomas P. Novak;Marcos Peralta

3864
Citations
Building Consumer Trust in Online Environments: The Case for Information Privacy*

Donna L. Hoffman;Thomas P. Novak;Marcos Peralta

2824
Citations
Commercial scenarios for the Web: opportunities and challenges

Donna L. Hoffman;Thomas P. Novak;Patrali Chatterjee

1592
Citations
A new marketing paradigm for electronic commerce

Donna L. Hoffman;Thomas P. Novak

1286
Citations
Flow Online: Lessons Learned and Future Prospects

Donna L. Hoffman;Thomas P. Novak

1202
Citations
The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences

Thomas P. Novak;Donna L. Hoffman;Adam Duhachek

1009
Citations
Consumer Power: Evolution in the Digital Age

Lauren I. Labrecque;Jonas vor dem Esche;Charla Mathwick;Thomas P. Novak

948
Citations
Bridging the Racial Divide on the Internet

Donna L. Hoffman;Thomas P. Novak

799
Citations
Value-System Segmentation: Exploring the Meaning of LOV

Wagner A. Kamakura;Thomas P. Novak

796
Citations
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

Donna L Hoffman;Thomas P Novak

752
Citations
Modeling the Clickstream: Implications for Web-Based Advertising Efforts

Patrali Chatterjee;Donna L. Hoffman;Thomas P. Novak

720
Citations
How to acquire customers on the Web.

D L Hoffman;T P Novak

631
Citations
Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web

Donna L. Hoffman;Thomas P. Novak;Marcos A. Peralta

558
Citations
Measuring the Flow Experience Among Web Users

Thomas P. Novak;Donna L. Hoffman

498
Citations
Internet and Web use in the U.S.

Donna L. Hoffman;William D. Kalsbeek;Thomas P. Novak

480
Citations
The Evolution of the Digital Divide: How Gaps in Internet Access May Impact Electronic Commerce

Donna L. Hoffman;Thomas P. Novak;Ann E. Schlosser

423
Citations
Combining Revealed and Stated Preferences Data

M. Ben-Akiva;M. Bradley;T. Morikawa;J. Benjamin

390
Citations
Marketin gi nHypermedi aComputer-Mediate dEnvironments: Conceptua lFoundations*

Donna L. Hoffman;Thomas P. Novak

0
Citations

Frequent Co-Authors

Praveen K. Kopalle Dartmouth College

Alladi Venkatesh University of California, Irvine

Charles F. Hofacker Florida State University

Harmen Oppewal Monash University

Cornelia Pechmann University of California, Irvine

External Links

Personal website of Thomas P. Novak Google Scholar page

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