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Social Sciences and Humanities

D-Index
33
Citations
10622
World Ranking
7004
National Ranking
3403

Overview

Charles F. Hofacker is affiliated with Florida State University in the United States. Their research primarily focuses on the field of Business, Management and Accounting, with a specific emphasis on Marketing and adjacent subfields.

The subfields of study that Hofacker contributes to include Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Artificial Intelligence, and Strategy and Management.

Key research topics covered in their work involve:

  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Service and Product Innovation
  • Consumer Retail Behavior Studies
  • AI in Service Interactions
  • Consumer Behavior in Brand Consumption and Identification
  • Business Strategy and Innovation

Frequent co-authors who have collaborated with Hofacker are:

  • Kishore Gopalakrishna Pillai
  • Daniela Corsaro
  • Matteo Fina
  • Barak Libai
  • Yakov Bart

Hofacker's work has been published in a range of journals, with multiple contributions to the following venues:

  • European Journal of Marketing
  • Psychology and Marketing
  • Journal of Interactive Marketing
  • Journal of Research in Interactive Marketing
  • Journal of service management

Recent papers by Hofacker include:

  • Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future, 2020, European Journal of Marketing

Other notable recent papers in the broader network of Hofacker's research environment (though authored by frequent co-authors) include:

  • Brave New World? On AI and the Management of Customer Relationships, 2020, Journal of Interactive Marketing
  • Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior, 2022, Journal of Research in Interactive Marketing
  • How online trust evolves over time: The role of social perception, 2020, Psychology and Marketing
  • Information technology and Baumol's cost disease in healthcare services: a research agenda, 2020, Journal of service management

Best Publications

  • Measuring Consumer Innovativeness

    Ronald E. Goldsmith;Charles F. Hofacker

  • Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

    Venkatesh Shankar;Alladi Venkatesh;Charles Hofacker;Prasad Naik

  • Consumer Power: Evolution in the Digital Age

    Lauren I. Labrecque;Jonas vor dem Esche;Charla Mathwick;Thomas P. Novak

  • Technological disruptions in services: lessons from tourism and hospitality

    Dimitrios Buhalis;Tracy Harwood;Vanja Bogicevic;Giampaolo Viglia

  • Gamification and Mobile Marketing Effectiveness

    Charles F. Hofacker;Ko de Ruyter;Nicholas H. Lurie;Puneet Manchanda

  • Internet Marketing

    Charles F. Hofacker

  • Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies

    Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Charles F. Hofacker;Björn Bloching

  • The Influence of Personality on Active and Passive Use of Social Networking Sites

    Margherita Pagani;Charles F. Hofacker;Ronald E. Goldsmith

  • Brave New World? On AI and the Management of Customer Relationships

    Barak Libai;Yakov Bart;Sonja Gensler;Charles F. Hofacker

  • Dawning of the Age of Robots in Hospitality and Tourism: Challenges for Teaching and Research

    Jamie Murphy;Charles Hofacker;Ulrike Gretzel

  • Big Data and consumer behavior: imminent opportunities

    Charles F. Hofacker;Edward Carl Malthouse;Fareena Sultan

  • EFFECTS OF DESIGN FACTORS ON STORE IMAGE AND EXPECTATION OF MERCHANDISE QUALITY IN WEB-BASED STORES

    Jungmi Oh;Susan S. Fiorito;Hira Cho;Charles F. Hofacker

  • What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score

    Raffaele Filieri;Charles F. Hofacker;Salma Alguezaui

  • Primacy and Recency Effects on Clicking Behavior

    Jamie Murphy;Charles F. Hofacker;Richard Mizerski

  • E-Services: A Synthesis and Research Agenda

    Charles F. Hofacker;Ronald E. Goldsmith;Eileen Bridges;Esther Swilley

  • World Wide Web banner advertisement copy testing

    Charles F. Hofacker;Jamie Murphy

  • Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust

    Katia Premazzi;Sandro Castaldo;Monica Grosso;Pushkala Raman

  • Information as a product: not goods, not services

    Jon Freiden;Ronald Goldsmith;Scott Takacs;Charles Hofacker

  • Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

    Charles Hofacker;Ismail Golgeci;Kishore Gopalakrishna Pillai;David Marius Gligor

  • Testing the Assumptions Underlying Tetrachoric Correlations

    Bengt O. Muthen;Charlie Hofacker

  • Looking Back and Looking Forward with Interactive Marketing

    Edward Carl Malthouse;Charles Hofacker

Frequent Co-Authors

Alladi Venkatesh
Alladi Venkatesh University of California, Irvine
Pamela L. Perrewé
Pamela L. Perrewé Florida State University
Thomas P. Novak
Thomas P. Novak George Washington University
John B. Cullen
John B. Cullen Washington State University

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