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Social Sciences and Humanities

D-Index
40
Citations
14369
World Ranking
5182
National Ranking
2448

Overview

Alladi Venkatesh is affiliated with the University of California, Irvine in the United States. Their research work spans multiple areas within computer science, with a particular focus on human-technology interaction and interdisciplinary approaches linking technology, psychology, and social sciences.

Venkatesh's main fields of study include:

  • Computer Science

Their research integrates several subfields, such as:

  • Human-Computer Interaction
  • Experimental and Cognitive Psychology
  • Mechanical Engineering
  • Cognitive Neuroscience
  • Sociology and Political Science

Research topics covered by Venkatesh highlight a broad engagement with issues across technology and society, including:

  • Innovative Human-Technology Interaction
  • Creativity in Education and Neuroscience
  • Design Education and Practice
  • Neuroethics, Human Enhancement, Biomedical Innovations
  • Impact of Technology on Adolescents
  • Indian Economic and Social Development
  • Advanced Text Analysis Techniques

Their recent publications demonstrate a diverse portfolio of work. Papers include:

  • The influence of objects on creativity, 2020, published in Creativity and Innovation Management
  • Wearable technologies, brand community and the growth of a transhumanist vision, 2021, published in Journal of Marketing Management
  • An Analytical Study of E-commerce Strategies and Consumer Behavior in India: Current Trends and Future Prospects, 2024, published in International Journal For Multidisciplinary Research
  • Acknowledging Focus Ambiguity in Visual Questions, 2025, published in arXiv (Cornell University)

Venkatesh has collaborated frequently with several researchers, including:

  • Steven Chen
  • Jennifer D. Chandler
  • Duygu Akdevelioğlu
  • Sean Hansen
  • Chongyan Chen

Their work has been disseminated across various scholarly venues, reflecting an interdisciplinary orientation. Notable publication venues include:

  • Creativity and Innovation Management
  • Journal of Marketing Management
  • International Journal For Multidisciplinary Research
  • arXiv (Cornell University)

Best Publications

  • Liberatory Postmodernism and the Reenchantment of Consumption

    A. Fuat Firat;Alladi Venkatesh

  • Marketing in a postmodern world

    A. Fuat Firat;Nikhilesh Dholakia;Alladi Venkatesh

  • Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands

    Annamma Joy;John F. Sherry;Alladi Venkatesh;Jianfeng Jeff Wang

  • Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

    Venkatesh Shankar;Alladi Venkatesh;Charles Hofacker;Prasad Naik

  • Postmodernity: The age of marketing

    A.Fuat Firat;Alladi Venkatesh;Alladi Venkatesh

  • Beyond Adoption: Development and Application of a Use-Diffusion Model

    Chuan-Fong Shih;Alladi Venkatesh

  • Further evolving the new dominant logic of marketing: from services to the social construction of markets

    Lisa Peñaloza;Alladi Venkatesh

  • Computers and other interactive technologies for the home

    Alladi Venkatesh

  • Ethnoconsumerism: A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior

    Noah;Alladi Venkatesh

  • Has the Internet become indispensable

    Donna L. Hoffman;Thomas P. Novak;Alladi Venkatesh

  • An emerging distributed work arrangement: an investigation of computer-based supplemental work at home

    Alladi Venkatesh;Nicholas P. Vitalari

  • Arts and aesthetics: Marketing and cultural production

    Alladi Venkatesh;Laurie A. Meamber

  • Toward the Construct of Convenience in Consumer Research

    Laura Yale;Alladi Venkatesh

  • The aesthetics of consumption and the consumer as an aesthetic subject

    Alladi Venkatesh;Laurie A. Meamber;Paul Merage

  • Postmodernism, feminism, and the body: The visible and the invisible in consumer research

    Annamma Joy;Alladi Venkatesh

  • Computing in the home: shifts in the time allocation patterns of households

    Nicholas P. Vitalari;Alladi Venkatesh;Kjell Gronhaug

  • Postmodernism Perspectives for Macromarketing: An Inquiry into the Global Information and Sign Economy

    Alladi Venkatesh

  • The Market as a Sign System and the Logic of the Market

    Alladi Venkatesh;Lisa Peñaloza;A. Fuat Firat

  • The aesthetics of luxury fashion, body and identify formation

    Alladi Venkatesh;Annamma Joy;John F. Sherry;Jonathan Deschenes

  • Civil Society and Cyber Society: The Role of the Internet in Community Associations and Democratic Politics

    Michael J. Jensen;James N. Danziger;Alladi Venkatesh

Frequent Co-Authors

Thomas P. Novak
Thomas P. Novak George Washington University
Charles F. Hofacker
Charles F. Hofacker Florida State University

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