Jonathan E. Schroeder

Best Publications

• Understanding value co-creation in a co-consuming brand community:

  Siwarit Pongsakornrungsilp;Jonathan E. Schroeder

  499
  Citations

• The cultural codes of branding

  Jonathan E. Schroeder

  367
  Citations

• Ethical issues of global marketing: avoiding bad faith in visual representation

  Janet L. Borgerson;Jonathan E. Schroeder

  293
  Citations

• Marketing images of gender: A visual analysis

  Jonathan E. Schroeder;Janet L. Borgerson

  277
  Citations

• Visual Consumption

  Unknown

  270
  Citations

• Psychological correlates of the materialism construct.

  Jonathan E. Schroeder;Sanjiv S. Dugal

  214
  Citations

• An ethics of representation for international marketing communication

  Jonathan E. Schroeder;Janet L. Borgerson

  185
  Citations

• #selfie: digital self-portraits as commodity form and consumption practice

  Mehita Iqani;Jonathan E. Schroeder

  166
  Citations

• Borderlines: Skin, tattoos and consumer culture theory

  Maurice Patterson;Jonathan Schroeder

  152
  Citations

• Meaning matters: Polysemy in Advertising

  Stefano Puntoni;Jonathan E. Schroeder;Mark Ritson

  147
  Citations

• Critical Visual Analysis

  Jonathan E. Schroeder

  140
  Citations

• Personality and mate selection in personal ads: Evolutionary preferences in a public mate selection process.

  Harold R. Baize;Jonathan E. Schroeder

  127
  Citations

• Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery

  Barbara B. Stern;Jonathan E. Schroeder

  102
  Citations

• Fables of Abundance: A Cultural History of Advertising in America

  Unknown

  92
  Citations

• Aesthetics Awry: The Painter of Light™ and the Commodification of Artistic Values

  Jonathan E. Schroeder

  89
  Citations

• Andy Warhol: Consumer Researcher

  Jonathan E. Schroeder

  85
  Citations

• The selfie phenomenon – consumer identities in the social media marketplace

  Richard Kedzior;Douglas E. Allen;Jonathan Schroeder

  78
  Citations

• Corporate communication, ethics, and operational identity: a case study of Benetton

  Janet L. Borgerson;Jonathan E. Schroeder;Martin Escudero Magnusson;Frank Magnusson

  71
  Citations

• Innovations in Information Technology: Insights from Italian Renaissance Art

  Jonathan E. Schroeder;Janet L. Borgerson

  70
  Citations

• Forms of inconspicuous consumption: What drives inconspicuous luxury consumption in China?

  Zhiyan Wu;Jifeng Luo;Jonathan E. Schroeder;Janet L. Borgerson

  63
  Citations