Jonathan E. Schroeder

Jonathan E. Schroeder publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Jonathan E. Schroeder sits on this spectrum.

Jonathan E. Schroeder D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Jonathan E. Schroeder sits on this spectrum.

Best Publications

• Understanding value co-creation in a co-consuming brand community:

  Siwarit Pongsakornrungsilp;Jonathan E. Schroeder

  499
  Citations

• The cultural codes of branding

  Jonathan E. Schroeder

  367
  Citations

• Ethical issues of global marketing: avoiding bad faith in visual representation

  Janet L. Borgerson;Jonathan E. Schroeder

  293
  Citations

• Marketing images of gender: A visual analysis

  Jonathan E. Schroeder;Janet L. Borgerson

  277
  Citations

• Visual Consumption

  Unknown

  270
  Citations

• Psychological correlates of the materialism construct.

  Jonathan E. Schroeder;Sanjiv S. Dugal

  214
  Citations

• An ethics of representation for international marketing communication

  Jonathan E. Schroeder;Janet L. Borgerson

  185
  Citations

• #selfie: digital self-portraits as commodity form and consumption practice

  Mehita Iqani;Jonathan E. Schroeder

  166
  Citations

• Borderlines: Skin, tattoos and consumer culture theory

  Maurice Patterson;Jonathan Schroeder

  152
  Citations

• Meaning matters: Polysemy in Advertising

  Stefano Puntoni;Jonathan E. Schroeder;Mark Ritson

  147
  Citations

• Critical Visual Analysis

  Jonathan E. Schroeder

  140
  Citations

• Personality and mate selection in personal ads: Evolutionary preferences in a public mate selection process.

  Harold R. Baize;Jonathan E. Schroeder

  127
  Citations

• Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery

  Barbara B. Stern;Jonathan E. Schroeder

  102
  Citations

• Fables of Abundance: A Cultural History of Advertising in America

  Unknown

  92
  Citations

• Aesthetics Awry: The Painter of Light™ and the Commodification of Artistic Values

  Jonathan E. Schroeder

  89
  Citations

• Andy Warhol: Consumer Researcher

  Jonathan E. Schroeder

  85
  Citations

• The selfie phenomenon – consumer identities in the social media marketplace

  Richard Kedzior;Douglas E. Allen;Jonathan Schroeder

  78
  Citations

• Corporate communication, ethics, and operational identity: a case study of Benetton

  Janet L. Borgerson;Jonathan E. Schroeder;Martin Escudero Magnusson;Frank Magnusson

  71
  Citations

• Innovations in Information Technology: Insights from Italian Renaissance Art

  Jonathan E. Schroeder;Janet L. Borgerson

  70
  Citations

• Forms of inconspicuous consumption: What drives inconspicuous luxury consumption in China?

  Zhiyan Wu;Jifeng Luo;Jonathan E. Schroeder;Janet L. Borgerson

  63
  Citations