World's Best Scientists 2026 revealed!

D-Index & Metrics

Social Sciences and Humanities

D-Index
31
Citations
4466
World Ranking
7517
National Ranking
3664

Best Publications

  • Understanding value co-creation in a co-consuming brand community:

    Siwarit Pongsakornrungsilp;Jonathan E. Schroeder

  • The cultural codes of branding

    Jonathan E. Schroeder

  • Ethical issues of global marketing: avoiding bad faith in visual representation

    Janet L. Borgerson;Jonathan E. Schroeder

  • Marketing images of gender: A visual analysis

    Jonathan E. Schroeder;Janet L. Borgerson

  • Visual Consumption

    Unknown

  • Psychological correlates of the materialism construct.

    Jonathan E. Schroeder;Sanjiv S. Dugal

  • An ethics of representation for international marketing communication

    Jonathan E. Schroeder;Janet L. Borgerson

  • #selfie: digital self-portraits as commodity form and consumption practice

    Mehita Iqani;Jonathan E. Schroeder

  • Borderlines: Skin, tattoos and consumer culture theory

    Maurice Patterson;Jonathan Schroeder

  • Meaning matters: Polysemy in Advertising

    Stefano Puntoni;Jonathan E. Schroeder;Mark Ritson

  • Critical Visual Analysis

    Jonathan E. Schroeder

  • Personality and mate selection in personal ads: Evolutionary preferences in a public mate selection process.

    Harold R. Baize;Jonathan E. Schroeder

  • Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery

    Barbara B. Stern;Jonathan E. Schroeder

  • Fables of Abundance: A Cultural History of Advertising in America

    Unknown

  • Aesthetics Awry: The Painter of Light™ and the Commodification of Artistic Values

    Jonathan E. Schroeder

  • Andy Warhol: Consumer Researcher

    Jonathan E. Schroeder

  • The selfie phenomenon – consumer identities in the social media marketplace

    Richard Kedzior;Douglas E. Allen;Jonathan Schroeder

  • Corporate communication, ethics, and operational identity: a case study of Benetton

    Janet L. Borgerson;Jonathan E. Schroeder;Martin Escudero Magnusson;Frank Magnusson

  • Innovations in Information Technology: Insights from Italian Renaissance Art

    Jonathan E. Schroeder;Janet L. Borgerson

  • Forms of inconspicuous consumption: What drives inconspicuous luxury consumption in China?

    Zhiyan Wu;Jifeng Luo;Jonathan E. Schroeder;Janet L. Borgerson

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