What is she best known for?
The fields of study she is best known for:
- Law
- Social science
- Linguistics
Barbara B. Stern mainly investigates Advertising, Social psychology, Content analysis, Construct and Empathy.
Her Advertising research focuses on Narrative and how it connects with Brand switching and Aesthetics.
Barbara B. Stern interconnects Linguistics, Poetics and Mental representation in the investigation of issues within Social psychology.
Her work is dedicated to discovering how Content analysis, Literary criticism are connected with Reminiscence, Phenomenon, Fin de siecle and Self and other disciplines.
Her Construct research is multidisciplinary, incorporating elements of Brand image and Operational definition.
The various areas that she examines in her Empathy study include Vignette and Literary theory.
Her most cited work include:
- Sympathy and Empathy: Emotional Responses to Advertising Dramas (296 citations)
- Historical and Personal Nostalgia in Advertising Text: The Fin de siècle Effect (266 citations)
- CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects (261 citations)
What are the main themes of her work throughout her whole career to date?
Barbara B. Stern spends much of her time researching Advertising, Social psychology, Marketing, Consumer behaviour and Advertising research.
Her work carried out in the field of Advertising brings together such families of science as Literary criticism, Literary theory, Empathy and Appeal.
Her Social psychology study incorporates themes from Social change and Social issues.
She has researched Marketing in several fields, including Promotion and Gender research.
Her studies in Consumer behaviour integrate themes in fields like Context, Construct and Common value auction.
The Advertising research study combines topics in areas such as Poetry and Meaning.
She most often published in these fields:
- Advertising (50.53%)
- Social psychology (17.89%)
- Marketing (15.79%)
What were the highlights of her more recent work (between 2003-2015)?
- Advertising (50.53%)
- Social psychology (17.89%)
- SOAP (6.32%)
In recent papers she was focusing on the following fields of study:
Barbara B. Stern focuses on Advertising, Social psychology, SOAP, Consumer behaviour and Marketing.
Her work on Product placement as part of general Advertising study is frequently linked to Product, therefore connecting diverse disciplines of science.
In the field of Social psychology, her study on Personality, Empathy and Sympathy overlaps with subjects such as Sexual identity.
Her research investigates the link between Consumer behaviour and topics such as Common value auction that cross with problems in Real-time bidding and Digital marketing.
Her Marketing research focuses on subjects like Context, which are linked to Online auction and Cognition.
Her Valence research includes elements of Advertising research and Balance theory.
Between 2003 and 2015, her most popular works were:
- CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects (261 citations)
- What Does Brand Mean? Historical-Analysis Method and Construct Definition: (162 citations)
- Consumer acceptance of online auctions: An extension and revision of the TAM (78 citations)
In her most recent research, the most cited papers focused on:
- Law
- Social science
- Linguistics
Barbara B. Stern mainly focuses on Advertising, Common value auction, Consumer behaviour, Social psychology and SOAP.
Her biological study spans a wide range of topics, including Context and Gender studies.
Her work deals with themes such as Marketing and Cognition, which intersect with Common value auction.
Her Consumer behaviour research is multidisciplinary, relying on both Proxy bid, Auction theory, Vickrey–Clarke–Groves auction and English auction.
Her work on Affect as part of general Social psychology study is frequently connected to Product, therefore bridging the gap between diverse disciplines of science and establishing a new relationship between them.
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