World's Best Scientists 2026 revealed!

D-Index & Metrics

Social Sciences and Humanities

D-Index
44
Citations
9167
World Ranking
4117
National Ranking
1959

Overview

Barbara B. Stern was affiliated with Rutgers, The State University of New Jersey in the United States. Their academic contributions were collaborative, with a noted frequent co-author being Jennifer Edson Escalas.

Their work did not specify any particular recent papers, main fields of study, subfields, or primary topics covered within their research. Similarly, there are no records of frequent publication venues or book publishers associated with their publications. There is no available documentation of awards received during their career.

While specific research themes and detailed publications are not listed, the existing records highlight collaborative research efforts as a part of their academic profile. The relationship with co-author Jennifer Edson Escalas indicates some degree of ongoing scholarly partnership during their career.

Barbara B. Stern is deceased. This profile respects the available information without speculation beyond verified data.

Best Publications

  • Sympathy and Empathy: Emotional Responses to Advertising Dramas

    Jennifer Edson Escalas;Barbara B. Stern

  • CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects

    Cristel Antonia Russell;Barbara B. Stern

  • Historical and Personal Nostalgia in Advertising Text: The Fin de siècle Effect

    Barbara B. Stern

  • Asian-Americans: Television Advertising and the “Model Minority” Stereotype

    Charles R. Taylor;Barbara B. Stern

  • Literary Criticism and Consumer Research: Overview and Illustrative Analysis

    Barbara B. Stern

  • A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient

    Barbara B. Stern

  • What Does Brand Mean? Historical-Analysis Method and Construct Definition:

    Barbara B. Stern

  • Consumer Myths: Frye's Taxonomy and the Structural Analysis of Consumption Text

    Barbara B. Stern

  • Marketing Images Construct Definition, Measurement Issues, and Theory Development

    Barbara Stern;George M. Zinkhan;Anupam Jaju

  • Feminist Literary Criticism and the Deconstruction of Ads: A Postmodern View of Advertising and Consumer Responses

    Barbara B. Stern

  • Subjective Age Correlates: A Research Note

    Benny Barak;Barbara Stern

  • Narrative analysis of a marketing relationship: The consumer's perspective

    Barbara B. Stern;Craig J. Thompson;Eric J. Arnould

  • Classical and vignette television advertising dramas: Structural models, formal analysis, and consumer effects.

    Barbara B. Stern

  • Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising:

    Charles R. Taylor;Ju Yung Lee;Barbara B. Stern

  • The Role of Myth in Creative Advertising Design: Theory, Process and Outcome

    Gita Venkataramani Johar;Morris B. Holbrook;Barbara B. Stern

  • Authenticity and the textual persona: postmodern paradoxes in advertising narrative

    Unknown

  • Advertising Intimacy: Relationship Marketing and the Services Consumer

    Barbara B. Stern

  • Gender schema and fashion consciousness

    Stephen J. Gould;Barbara B. Stern

  • Who Talks Advertising? Literary Theory and Narrative “Point of View”

    Barbara B. Stern

  • How Does an Ad Mean? Language in Services Advertising

    Barbara B. Stern

  • Consumer Bidding Behavior on Internet Auction Sites

    Marla Royne Stafford;Barbara Stern

Frequent Co-Authors

Craig J. Thompson
Craig J. Thompson University of Wisconsin–Madison
Julie L. Ozanne
Julie L. Ozanne University of Melbourne

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Related Online Degrees & Career Pathways

Advancements in online education make it easier than ever to pursue Social Sciences and Humanities degrees in the USA. Whether you are starting your academic journey or looking to specialize further, flexible options allow you to find a pathway that fits your schedule and goals.

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Exploring these online degree options can expand your career opportunities in education, counseling, policy, and beyond—while accommodating your lifestyle and commitments.

Best Scientists Citing Barbara B. Stern