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Social Sciences and Humanities
Austria
2026

D-Index & Metrics

Social Sciences and Humanities

D-Index
69
Citations
23875
World Ranking
800
National Ranking
2

Research.com Recognitions

  • 2026 - Research.com Social Sciences and Humanities in Austria Leader Award
  • 2025 - Research.com Social Sciences and Humanities in Austria Leader Award
  • 2023 - Research.com Social Sciences and Humanities in Austria Leader Award
  • 2022 - Research.com Social Sciences and Humanities in Austria Leader Award

Overview

Jörg Matthes is affiliated with the University of Vienna in Austria and has contributed extensively to the fields of social sciences with a focus on sociology, political science, and communication. Their research spans key interdisciplinary areas including social media and politics, the impact of technology on adolescents, misinformation and its impacts, media influence and health, media studies and communication, consumer behavior in brand consumption and identification, as well as hate speech and cyberbullying detection.

Their publication record includes influential journal articles such as:

  • "Does a Crisis Change News Habits? A Comparative Study of the Effects of COVID-19 on News Media Use in 17 European Countries" (2021) in Digital Journalism
  • "Does the platform matter? Social media and COVID-19 conspiracy theory beliefs in 17 countries" (2021) in New Media & Society
  • "From social media diet to public riot? Engagement with 'greenfluencers' and young social media users' environmental activism" (2022) in Computers in Human Behavior
  • "Processing news on social media. The political incidental news exposure model (PINE)" (2020) in Journalism
  • "Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer" (2021) in International Journal of Advertising

Jörg Matthes has collaborated frequently with several coauthors, including Alice Binder, Anja Stević, Kevin Koban, Brigitte Naderer, and Ariadne Neureiter.

Their work is regularly published in journals that appear prominently in their field, including:

  • Computers in Human Behavior
  • New Media & Society
  • International Journal of Advertising
  • Zenodo (CERN European Organization for Nuclear Research)
  • Digital Journalism

In addition to journal articles, Matthes has contributed to book publications, notably with the European Organization for Nuclear Research. One recent book is the "Handbook of Youth Citizen Social Science. Working with Young People and the Local Community for Social Change" published in 2024.

Their extensive output encompasses studies focused on various dimensions of media consumption, political communication, and digital behavior, reflecting a broad interest in how information environments influence social and political processes. Their research contributes to understanding how digital platforms impact public opinion, youth activism, misinformation, and consumer engagement with social media influencers.

Best Publications

  • Computational procedures for probing interactions in OLS and logistic regression: SPSS and SAS implementations.

    Andrew F. Hayes;Jörg Matthes

  • The Content Analysis of Media Frames: Toward Improving Reliability and Validity

    Jörg Matthes;Matthias Kohring

  • Political communication in a high-choice media environment: a challenge for democracy?

    Peter van Aelst;Jesper Strömbäck;Toril Aalberg;Frank Esser

  • What's in a Frame? A Content Analysis of Media Framing Studies in the World's Leading Communication Journals, 1990-2005

    Jörg Matthes

  • Trust in News Media Development and Validation of a Multidimensional Scale

    Matthias Kohring;Jörg Matthes

  • Media representation of Muslims and Islam from 2000 to 2015: A meta-analysis

    Saifuddin Ahmed;Jörg Matthes

  • The effectiveness of celebrity endorsements: a meta-analysis

    Johannes Knoll;Jörg Matthes

  • The International Encyclopedia of Communication Research Methods

    Jörg Matthes;Christine Davis;Robert Potter

  • The Content Analysis of Media Frames: Toward Improving Reliability and Validity. Journal of Communication

    J Matthes;M Kohring

  • Nature, Sources, and Effects of News Framing

    Robert M. Entman;Jörg Matthes;Lynn Pellicano

  • Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising

    Desirée Schmuck;Jörg Matthes;Brigitte Naderer

  • Framing Politics: An Integrative Approach

    Jörg Matthes

  • Consumers' green involvement and the persuasive effects of emotional versus functional ads

    Jörg Matthes;Anke Wonneberger;Desirée Schmuck

  • The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

    Jörg Matthes;Anke Wonneberger

  • More than meets the eye: Investigating the hidden impact of brand placements in television magazines

    Jörg Matthes;Christian Schemer;Werner Wirth

  • A Spiral of Silence for Some: Attitude Certainty and the Expression of Political Minority Opinions:

    Jörg Matthes;Kimberly Rios Morrison;Christian Schemer

  • The “Spiral of Silence” Revisited: A Meta-Analysis on the Relationship Between Perceptions of Opinion Support and Political Opinion Expression:

    Jörg Matthes;Johannes Knoll;Christian von Sikorski

  • The Need for Orientation Towards News Media: Revising and Validating a Classic Concept

    Jörg Matthes

  • The Effects of Anti-Immigrant Right-Wing Populist Ads on Implicit and Explicit Attitudes A Moderated Mediation Model

    Jörg Matthes;Desirée Schmuck

  • What drives interaction in political actors’ Facebook posts? Profile and content predictors of user engagement and political actors’ reactions

    Raffael Heiss;Desiree Schmuck;Jörg Matthes

  • “Too much to handle”: Impact of mobile social networking sites on information overload, depressive symptoms, and well-being

    Jörg Matthes;Kathrin Karsay;Kathrin Karsay;Desirée Schmuck;Anja Stevic

  • Sexualizing Media Use and Self-Objectification: A Meta-Analysis

    Kathrin Karsay;Johannes Knoll;Jörg Matthes

  • Gender-Role Portrayals in Television Advertising Across the Globe

    Jörg Matthes;Michael Prieler;Karoline Adam

  • Conclusion: assessing news performance

    Claes de Vreese;Carsten Reinemann;Frank Esser;David Nicolas Hopmann

Frequent Co-Authors

Andrew F. Hayes
Andrew F. Hayes University of Calgary
Jesper Strömbäck
Jesper Strömbäck University of Gothenburg
Stefan Wiemer
Stefan Wiemer Swiss Seismological Service
Stephen A. Rains
Stephen A. Rains University of Arizona
Peter Vorderer
Peter Vorderer University of Mannheim
Jeff Niederdeppe
Jeff Niederdeppe Cornell University
Dhavan V. Shah
Dhavan V. Shah University of Wisconsin–Madison

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