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D-Index & Metrics

Social Sciences and Humanities

D-Index
58
Citations
11065
World Ranking
1674
National Ranking
797

Research.com Recognitions

  • 2016 - Frank Prize, University of Florida

Overview

Jeff Niederdeppe is affiliated with Cornell University in the United States and specializes in research at the intersection of social sciences and medicine. Their work is predominantly centered on behavioral health and interventions, smoking behavior and cessation, and media influence on health. Additional focus areas include climate change communication and perception, media studies and communication, misinformation and its impacts, as well as obesity, physical activity, and diet.

Niederdeppe's research spans several subfields, notably sociology and political science, applied psychology, physiology, literature and literary theory, and general health professions. This multidisciplinary approach supports a comprehensive investigation of health communication and policy topics.

Frequent coauthors of Niederdeppe include Erika Franklin Fowler, Sarah E. Gollust, Jiawei Liu, Rosemary J. Avery, and Laura Baum, reflecting collaboration within public health, communication, and policy research communities.

Common venues for publication include:

  • Health Communication
  • Journal of Health Communication
  • Social Science & Medicine
  • Milbank Quarterly
  • Preventive Medicine

Some recent papers coauthored by Niederdeppe illustrate the scope and focus of their research:

  • Evidence-Based Message Strategies to Increase Public Support for State Investment in Early Childhood Education, 2021, Milbank Quarterly
  • Strategic Messaging to Promote Policies that Advance Racial Equity: What Do We Know, and What Do We Need to Learn?, 2023, Milbank Quarterly
  • Testing Strategies to Increase Source Credibility through Strategic Message Design in the Context of Vaccination and Vaccine Hesitancy, 2020, Health Communication
  • Noticing people, discounts and non-tobacco flavours in e-cigarette ads may increase e-cigarette product appeal among non-tobacco-using young adults, 2022, Tobacco Control
  • Information Seeking and Scanning about Colorectal Cancer Screening among Black and White Americans, Ages 45-74: Comparing Information Sources and Screening Behaviors, 2020, Journal of Health Communication

Throughout their career, Niederdeppe has contributed extensively to the literature on media influence in health behaviors and policy support, often employing strategic messaging and communication frameworks to study public perceptions and behavior change.

In 2016, Niederdeppe received the Frank Prize awarded by the University of Florida, recognizing their contributions in their field.

Best Publications

  • Fatalistic Beliefs about Cancer Prevention and Three Prevention Behaviors

    Jeff Niederdeppe;Andrea Gurmankin Levy

  • Examining the dimensions of cancer-related information seeking and scanning behavior.

    Jeff Niederdeppe;Robert C Hornik;Bridget J Kelly;Dominick L Frosch

  • Youth tobacco prevention mass media campaigns: past, present, and future directions

    Matthew Farrelly;Jeffrey Niederdeppe;Jared Yarsevich

  • Attributions of Responsibility for Obesity: Narrative Communication Reduces Reactive Counterarguing among Liberals.

    Jeff Niederdeppe;Michael A. Shapiro;Norman Porticella

  • Message Design Strategies to Raise Public Awareness of Social Determinants of Health and Population Health Disparities

    Jeff Niederdeppe;Q. Lisa Bu;Porismita Borah;David A. Kindig

  • Cancer Information Scanning and Seeking in the General Population

    Bridget Kelly;Robert Hornik;Anca Romantan;J. Sanford Schwartz

  • Media campaigns to promote smoking cessation among socioeconomically disadvantaged populations: what do we know, what do we need to learn, and what should we do now?

    Jeff Niederdeppe;Xiaodong Kuang;Brittney Crock;Ashley Skelton

  • Misinformation as a Misunderstood Challenge to Public Health.

    Brian G Southwell;Brian G Southwell;Brian G Southwell;Jeff Niederdeppe;Joseph N Cappella;Anna Gaysynsky

  • The Role of Emotional Response during an H1N1 Influenza Pandemic on a College Campus

    Hye Kyung Kim;Jeff Niederdeppe

  • The cancer information overload (CIO) scale: Establishing predictive and discriminant validity

    Jakob D. Jensen;Nick Carcioppolo;Andy J. King;Courtney L. Scherr

  • Confirming “truth”: More Evidence of a Successful Tobacco Countermarketing Campaign in Florida

    Jeff Niederdeppe;Matthew C. Farrelly;M. Lyndon Haviland

  • Pathways of Influence in Emotional Appeals: Benefits and Tradeoffs of Using Fear or Humor to Promote Climate Change-Related Intentions and Risk Perceptions

    Christofer Skurka;Jeff Niederdeppe;Rainer Romero-Canyas;David Acup

  • Framing the consequences of childhood obesity to increase public support for obesity prevention policy

    Sarah E. Gollust;Jeff Niederdeppe;Colleen L. Barry

  • Smoking-Cessation Media Campaigns and Their Effectiveness Among Socioeconomically Advantaged and Disadvantaged Populations

    Jeff Niederdeppe;Michael C. Fiore;Timothy B. Baker;Stevens S. Smith

  • Primary care physicians’ perspectives on the prescription opioid epidemic

    Alene Kennedy-Hendricks;Susan H. Busch;Emma Elizabeth McGinty;Marcus A. Bachhuber

  • Narrative Persuasion, Causality, Complex Integration, and Support for Obesity Policy

    Jeff Niederdeppe;Michael A Shapiro;Hye Kyung Kim;Danielle Bartolo

  • Public perceptions of arguments supporting and opposing recreational marijuana legalization

    Emma Beth McGinty;Jeff Niederdeppe;Kathryn Heley;Colleen L Barry

  • The theory of "truth": how counterindustry campaigns affect smoking behavior among teens.

    James C Hershey;Jeff Niederdeppe;W Douglas Evans;James Nonnemaker

  • Refining the tobacco dependence phenotype using the Wisconsin Inventory of Smoking Dependence Motives.

    Megan E. Piper;Daniel M. Bolt;Su Young Kim;Sandra J. Japuntich

  • Public support for safe consumption sites and syringe services programs to combat the opioid epidemic.

    Emma E. McGinty;Colleen L. Barry;Elizabeth M. Stone;Jeff Niederdeppe

  • Exploring differences in smokers' perceptions of the effectiveness of cessation media messages

    Kevin C Davis;James M Nonnemaker;Matthew C Farrelly;Jeff Niederdeppe

Frequent Co-Authors

Colleen L. Barry
Colleen L. Barry Johns Hopkins University
Matthew C. Farrelly
Matthew C. Farrelly RTI International
Barbara A. Knuth
Barbara A. Knuth Cornell University
James F. Thrasher
James F. Thrasher University of South Carolina
Emma E. McGinty
Emma E. McGinty Cornell University
Kathy Chapman
Kathy Chapman University of Sydney
Robert C. Hornik
Robert C. Hornik University of Pennsylvania
James M. Nonnemaker
James M. Nonnemaker Research Triangle Park Foundation
Simone Pettigrew
Simone Pettigrew George Institute for Global Health
Brian G. Southwell
Brian G. Southwell Duke University

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