His main research concerns Mass media, Advertising, Social psychology, Public health and Public relations. His Mass media research includes themes of Social media, Scholarship and Moderation. The Advertising study combines topics in areas such as Sensory cue, Online search and Nicotine, Nicotine delivery.
His Interpersonal communication and Social relation study in the realm of Social psychology interacts with subjects such as Task. His Public health research includes elements of Developmental psychology, Focus group and Psychological intervention. Brian G. Southwell combines subjects such as Appeal, Social nature and Interpersonal ties with his study of Public relations.
Brian G. Southwell mainly investigates Public relations, Advertising, Social psychology, Prescription drug and Public health. His Public relations research is multidisciplinary, relying on both Psychological intervention, Misinformation and Social network. His research integrates issues of Focus group and Family medicine in his study of Psychological intervention.
His work on Mass media and Print advertising as part of general Advertising research is frequently linked to Product, thereby connecting diverse disciplines of science. His research in the fields of Interpersonal communication and Social relation overlaps with other disciplines such as Conversation, Work and Perspective. His study in Prescription drug is interdisciplinary in nature, drawing from both Promotion, Recall, Affect and Perception.
His primary areas of study are Advertising, Misinformation, Prescription drug, Public health and Promotion. His work on Print advertising as part of general Advertising study is frequently linked to Context, therefore connecting diverse disciplines of science. His Misinformation study combines topics in areas such as Persistence, Social psychology and Public relations.
His Social network research extends to Public relations, which is thematically connected. His studies deal with areas such as Recall, Perception, Cognition and Affect as well as Prescription drug. His Public health research is multidisciplinary, incorporating elements of Ebola virus, Disease, Public opinion and Behavior change.
His primary areas of investigation include Misinformation, Advertising, Public relations, Affect and Tobacco control. His biological study spans a wide range of topics, including Environmental ethics and Persistence. His work deals with themes such as Marketing and Perception, which intersect with Advertising.
His research links Public health with Public relations. His research on Affect also deals with topics like
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The Roles of Interpersonal Communication in Mass Media Campaigns
Brian G. Southwell;Marco C. Yzer.
Annals of the International Communication Association (2007)
Colorectal cancer screening in older men and women: qualitative research findings and implications for intervention.
Carolyn Beeker;Joan Marie Kraft;Brian G. Southwell;Cynthia M. Jorgensen.
Journal of Community Health (2000)
When (and Why) Interpersonal Talk Matters for Campaigns
Brian G. Southwell;Marco C. Yzer.
Communication Theory (2009)
Interpersonal Communication as an Indirect Pathway for the Effect of Antismoking Media Content on Smoking Cessation
Bas Van Den Putte;Marco Yzer;Brian G. Southwell;Gert Jan De Bruijn.
Journal of Health Communication (2011)
Can we measure encoded exposure? Validation evidence from a national campaign.
Brian G Southwell;Carlin Henry Barmada;Robert C Hornik;David M Maklan.
Journal of Health Communication (2002)
The Symbiosis of News Coverage and Aggregate Online Search Behavior: Obama, Rumors, and Presidential Politics
Brian Weeks;Brian Southwell.
Mass Communication and Society (2010)
Between Messages and People A Multilevel Model of Memory for Television Content
Brian G. Southwell.
Communication Research (2005)
Infant feeding and the media: the relationship between Parents' Magazine content and breastfeeding, 1972-2000.
Katherine A Foss;Brian G Southwell.
International Breastfeeding Journal (2006)
Gender Differences in Young Adults’ Beliefs About Sunscreen Use:
Lorien Abroms;Cynthia M. Jorgensen;Brian G. Southwell;Alan C. Geller.
Health Education & Behavior (2003)
Connecting Interpersonal and Mass Communication: Science News Exposure, Perceived Ability to Understand Science, and Conversation
Brian G. Southwell;Alicia Torres.
Communication Monographs (2006)
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