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Brian G. Southwell

Brian G. Southwell

D-Index & Metrics

Social Sciences and Humanities

D-Index
38
Citations
6007
World Ranking
5961
National Ranking
2841

Overview

Brian G. Southwell is affiliated with Duke University in the United States and has a research portfolio spanning medicine and social sciences. Their work intersects multiple subfields, including sociology and political science, health, general health professions, oncology, and social psychology.

The primary research topics cover misinformation and its impacts, vaccine coverage and hesitancy, colorectal cancer screening and detection, ethics in clinical research, COVID-19 epidemiological studies, health literacy and information accessibility, and hate speech and cyberbullying detection.

Southwell has published extensively, with recent papers including:

  • Predictors of willingness to get a COVID-19 vaccine in the U.S, 2021, BMC Infectious Diseases
  • Defining and Measuring Scientific Misinformation, 2022, The Annals of the American Academy of Political and Social Science
  • Health Misinformation Exposure and Health Disparities: Observations and Opportunities, 2022, Annual Review of Public Health
  • Roles for Health Care Professionals in Addressing Patient-Held Misinformation Beyond Fact Correction, 2020, American Journal of Public Health
  • Mental Models of Infectious Diseases and Public Understanding of COVID-19 Prevention, 2020, Health Communication

Frequent collaborators on these projects include Linda Squiers, Gabriel Madson, Xuan Zhu, Leah Helmueller, and Shama Alam.

Southwell's publications appear regularly in venues such as UNC Libraries, Journal of Clinical Oncology, BMC Infectious Diseases, Research in Social and Administrative Pharmacy, and Patient Education and Counseling.

Best Publications

  • The Roles of Interpersonal Communication in Mass Media Campaigns

    Brian G. Southwell;Marco C. Yzer

  • Colorectal cancer screening in older men and women: qualitative research findings and implications for intervention.

    Carolyn Beeker;Joan Marie Kraft;Brian G. Southwell;Cynthia M. Jorgensen

  • Misinformation as a Misunderstood Challenge to Public Health.

    Brian G Southwell;Brian G Southwell;Brian G Southwell;Jeff Niederdeppe;Joseph N Cappella;Anna Gaysynsky

  • When (and Why) Interpersonal Talk Matters for Campaigns

    Brian G. Southwell;Marco C. Yzer

  • Interpersonal Communication as an Indirect Pathway for the Effect of Antismoking Media Content on Smoking Cessation

    Bas Van Den Putte;Marco Yzer;Brian G. Southwell;Gert Jan De Bruijn

  • The Symbiosis of News Coverage and Aggregate Online Search Behavior: Obama, Rumors, and Presidential Politics

    Brian Weeks;Brian Southwell

  • Can we measure encoded exposure? Validation evidence from a national campaign.

    Brian G Southwell;Carlin Henry Barmada;Robert C Hornik;David M Maklan

  • Predictors of willingness to get a COVID-19 vaccine in the U.S.

    Bridget J. Kelly;Brian G. Southwell;Lauren A. McCormack;Carla M. Bann

  • Between Messages and People A Multilevel Model of Memory for Television Content

    Brian G. Southwell

  • Gender Differences in Young Adults’ Beliefs About Sunscreen Use:

    Lorien Abroms;Cynthia M. Jorgensen;Brian G. Southwell;Alan C. Geller

  • Connecting Interpersonal and Mass Communication: Science News Exposure, Perceived Ability to Understand Science, and Conversation

    Brian G. Southwell;Alicia Torres

  • Infant feeding and the media: the relationship between Parents' Magazine content and breastfeeding, 1972-2000.

    Katherine A Foss;Brian G Southwell

  • Science Panel on Interactive Communication and Health

    Brian Southwell

  • Encoded Exposure to Tobacco Use in Social Media Predicts Subsequent Smoking Behavior

    Jacob B. Depue;Brian G. Southwell;Anne E. Betzner;Barbara M. Walsh

  • Social Networks and Popular Understanding of Science and Health: Sharing Disparities

    Brian G. Southwell

  • Effects of advertisements on smokers’ interest in trying e-cigarettes: the roles of product comparison and visual cues

    Jessica K Pepper;Sherry L Emery;Kurt M Ribisl;Brian G Southwell

  • Zika Virus-Related News Coverage and Online Behavior, United States, Guatemala, and Brazil.

    Brian G. Southwell;Suzanne Dolina;Karla Jimenez-Magdaleno;Linda B. Squiers

  • Misinformation and mass audiences

    Brian Southwell;Emily A. Thorson;Laura Sheble

  • Turning Minds On and Faucets Off: Water Conservation Education in Jordanian Schools

    Susan Middlestadt;Mona Grieser;Orlando Hernández;Khulood Tubaishat

  • New Communication Technologies, Old Questions:

    Marco C. Yzer;Brian G. Southwell

  • The Prevalence, Consequence, and Remedy of Misinformation in Mass Media Systems

    Brian G. Southwell;Brian G. Southwell;Brian G. Southwell;Emily A. Thorson

Frequent Co-Authors

Marco Yzer
Marco Yzer University of Minnesota
Kurt M. Ribisl
Kurt M. Ribisl University of North Carolina at Chapel Hill
Michael T. Stephenson
Michael T. Stephenson Texas A&M University
Noel T. Brewer
Noel T. Brewer University of North Carolina at Chapel Hill
Seth M. Noar
Seth M. Noar University of North Carolina at Chapel Hill
Robert C. Hornik
Robert C. Hornik University of Pennsylvania
Ebbing Lautenbach
Ebbing Lautenbach University of Pennsylvania
Alexander J. Rothman
Alexander J. Rothman University of Minnesota
Joseph N. Cappella
Joseph N. Cappella University of Pennsylvania
Megan A. Lewis
Megan A. Lewis RTI International

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