What is he best known for?
The fields of study he is best known for:
- Law
- Social science
- Social psychology
His main research concerns Mass media, Advertising, Social psychology, Public health and Public relations.
His Mass media research includes themes of Social media, Scholarship and Moderation.
The Advertising study combines topics in areas such as Sensory cue, Online search and Nicotine, Nicotine delivery.
His Interpersonal communication and Social relation study in the realm of Social psychology interacts with subjects such as Task.
His Public health research includes elements of Developmental psychology, Focus group and Psychological intervention.
Brian G. Southwell combines subjects such as Appeal, Social nature and Interpersonal ties with his study of Public relations.
His most cited work include:
- Colorectal cancer screening in older men and women: qualitative research findings and implications for intervention. (197 citations)
- The Roles of Interpersonal Communication in Mass Media Campaigns (184 citations)
- Can we measure encoded exposure? Validation evidence from a national campaign. (135 citations)
What are the main themes of his work throughout his whole career to date?
Brian G. Southwell mainly investigates Public relations, Advertising, Social psychology, Prescription drug and Public health.
His Public relations research is multidisciplinary, relying on both Psychological intervention, Misinformation and Social network.
His research integrates issues of Focus group and Family medicine in his study of Psychological intervention.
His work on Mass media and Print advertising as part of general Advertising research is frequently linked to Product, thereby connecting diverse disciplines of science.
His research in the fields of Interpersonal communication and Social relation overlaps with other disciplines such as Conversation, Work and Perspective.
His study in Prescription drug is interdisciplinary in nature, drawing from both Promotion, Recall, Affect and Perception.
He most often published in these fields:
- Public relations (31.52%)
- Advertising (25.45%)
- Social psychology (21.21%)
What were the highlights of his more recent work (between 2016-2021)?
- Advertising (25.45%)
- Misinformation (18.18%)
- Prescription drug (16.97%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Advertising, Misinformation, Prescription drug, Public health and Promotion.
His work on Print advertising as part of general Advertising study is frequently linked to Context, therefore connecting diverse disciplines of science.
His Misinformation study combines topics in areas such as Persistence, Social psychology and Public relations.
His Social network research extends to Public relations, which is thematically connected.
His studies deal with areas such as Recall, Perception, Cognition and Affect as well as Prescription drug.
His Public health research is multidisciplinary, incorporating elements of Ebola virus, Disease, Public opinion and Behavior change.
Between 2016 and 2021, his most popular works were:
- Misinformation as a Misunderstood Challenge to Public Health. (31 citations)
- Misinformation as a Misunderstood Challenge to Public Health. (31 citations)
- Misinformation as a Misunderstood Challenge to Public Health. (31 citations)
In his most recent research, the most cited papers focused on:
- Law
- Social science
- The Internet
His primary areas of investigation include Misinformation, Advertising, Public relations, Affect and Tobacco control.
His biological study spans a wide range of topics, including Environmental ethics and Persistence.
His work deals with themes such as Marketing and Perception, which intersect with Advertising.
His research links Public health with Public relations.
His research on Affect also deals with topics like
- Statement, Risk perception and Similarity most often made with reference to Prescription drug,
- Recall which intersects with area such as Social psychology.
The Tobacco control study which covers Health communication that intersects with Motivate behavior, Mediation, Interpersonal communication, Social relation and Applied psychology.
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