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Social Sciences and Humanities

D-Index
59
Citations
17035
World Ranking
1543
National Ranking
740

Overview

Robert C. Hornik is affiliated with the University of Pennsylvania in the United States. Their research broadly engages with multiple domains within social sciences, psychology, and medicine, with a particular focus on communication and health-related behaviors.

Their work notably explores topics such as Smoking Behavior and Cessation, Vaccine Coverage and Hesitancy, Misinformation and Its Impacts, COVID-19 and Mental Health, COVID-19 Pandemic Impacts, Media Studies and Communication, and Sexuality, Behavior, and Technology.

Hornik's research spans diverse subfields including Physiology, Sociology and Political Science, Health, Clinical Psychology, and Applied Psychology. This multidisciplinary approach supports their investigation into complex public health issues and communication dynamics.

Frequent publication venues for Hornik's work include:

  • Journal of Health Communication
  • Health Communication
  • Vaccine
  • Nicotine & Tobacco Research
  • Journal of Communication

Recent papers published by Hornik or featuring their collaboration cover important health communication topics:

  • "Association of COVID-19 Misinformation with Face Mask Wearing and Social Distancing in a Nationally Representative US Sample" (2020), Health Communication
  • "An Investigation of Low COVID-19 Vaccination Intentions among Black Americans: The Role of Behavioral Beliefs and Trust in COVID-19 Information Sources" (2020), Journal of Health Communication
  • "Breadth of Media Scanning Leads to Vaping among Youth and Young Adults: Evidence of Direct and Indirect Pathways from a National Longitudinal Survey" (2020), Journal of Health Communication
  • "Strengthened belief in vaccine effectiveness predicted increased COVID-19 vaccination intention and behaviour: Results from a nationally representative longitudinal survey of U.S. adults from July 2020 to April/May 2021" (2022), Vaccine
  • "Valence of Media Coverage About Electronic Cigarettes and Other Tobacco Products From 2014 to 2017: Evidence From Automated Content Analysis" (2020), Nicotine & Tobacco Research

Their frequent co-authors include Ava Kikut, Emma Jesch, Leeann Siegel, Kwanho Kim, and Jiaying Liu, indicating ongoing collaborations in topics related to health communication and behavior.

Best Publications

  • Use of mass media campaigns to change health behaviour

    Melanie A Wakefield;Barbara Loken;Robert C Hornik

  • Association Between Initial Use of e-Cigarettes and Subsequent Cigarette Smoking Among Adolescents and Young Adults: A Systematic Review and Meta-analysis.

    Samir Soneji;Samir Soneji;Jessica L. Barrington-Trimis;Thomas A. Wills;Adam M. Leventhal

  • Public health communication: Evidence for behavior change.

    Robert C. Hornik

  • Prediction and change of health behavior: Applying the reasoned action approach.

    Icek Ajzen;Dolores Albarracin;Robert C. Hornik

  • Social influences on the sexual behavior of youth at risk for HIV exposure.

    Daniel Romer;Maureen Black;Izabel Ricardo;Susan Feigelman

  • Examining the dimensions of cancer-related information seeking and scanning behavior.

    Jeff Niederdeppe;Robert C Hornik;Bridget J Kelly;Dominick L Frosch

  • Cancer information scanning and seeking behavior is associated with knowledge, lifestyle choices, and screening.

    Minsun Shim;Bridget Kelly;Robert Hornik

  • Creating Demand for Prescription Drugs: A Content Analysis of Television Direct-to-Consumer Advertising

    Dominick L. Frosch;Patrick M. Krueger;Robert C. Hornik;Peter F. Cronholm

  • Development communication: Information, agriculture, and nutrition in the Third World

    Robert C. Hornik

  • Effects of the National Youth Anti-Drug Media Campaign on Youths

    Robert Hornik;Lela Jacobsohn;Robert Orwin;Andrea Piesse

  • Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign.

    Robert C. Hornik;Itzhak Yanovitzky

  • The effects of maternal positive, neutral and negative affective communications on infant responses to new toys

    Robin Hornik;Nancy Risenhoover;Megan Gunnar

  • Matching With Doses in an Observational Study of a Media Campaign Against Drug Abuse

    Bo Lu;Elaine Zanutto;Robert C Hornik;Paul R Rosenbaum

  • Introduction Public Health Communication: Making Sense of Contradictory Evidence

    Robert C. Hornik

  • Differences in information seeking among breast, prostate, and colorectal cancer patients: Results from a population-based survey

    Rebekah H. Nagler;Rebekah H. Nagler;Stacy W. Gray;Anca Romantan;Bridget J. Kelly

  • Cancer Information Scanning and Seeking in the General Population

    Bridget Kelly;Robert Hornik;Anca Romantan;J. Sanford Schwartz

  • Using Cross-Sectional Surveys to Plan Message Strategies:

    Robert Hornik;Kimberly Duyck Woolf

  • The HPV vaccine and the media: how has the topic been covered and what are the effects on knowledge about the virus and cervical cancer?

    Bridget J. Kelly;Amy E. Leader;Danielle J. Mittermaier;Robert C. Hornik

  • Association of COVID-19 Misinformation with Face Mask Wearing and Social Distancing in a Nationally Representative US Sample.

    Robert Hornik;Ava Kikut;Emma Jesch;Chioma Woko

  • Can we measure encoded exposure? Validation evidence from a national campaign.

    Brian G Southwell;Carlin Henry Barmada;Robert C Hornik;David M Maklan

  • Validation of Database Search Terms for Content Analysis: The Case of Cancer News Coverage:

    Jo Ellen Stryker;Ricardo J. Wray;Robert C. Hornik;Itzik Yanovitzky

Frequent Co-Authors

Joseph N. Cappella
Joseph N. Cappella University of Pennsylvania
Frances K. Barg
Frances K. Barg University of Pennsylvania
Jeff Niederdeppe
Jeff Niederdeppe Cornell University
Daniel Romer
Daniel Romer University of Pennsylvania
Martin Fishbein
Martin Fishbein University of Pennsylvania
Marco Yzer
Marco Yzer University of Minnesota
Caryn Lerman
Caryn Lerman University of Southern California
Brian G. Southwell
Brian G. Southwell Duke University
Sherry Emery
Sherry Emery University of Chicago
Maureen M. Black
Maureen M. Black University of Maryland, Baltimore

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