What is he best known for?
The fields of study he is best known for:
- World War II
- Social science
- Cancer
His primary areas of study are Advertising, Social psychology, Media campaign, Public health and Mass media.
His research in Advertising intersects with topics in Cognition, Health education and Health promotion.
His studies in Health education integrate themes in fields like Product marketing, Medical prescription, News media and Population health.
When carried out as part of a general Social psychology research project, his work on Theory of reasoned action is frequently linked to work in Theory of planned behavior, therefore connecting diverse disciplines of study.
His Public health research incorporates elements of Odds ratio, Smoking cessation, Cochrane Library and Young adult, Gerontology.
His Mass media study combines topics from a wide range of disciplines, such as Information and Communications Technology, Field and Public relations.
His most cited work include:
- Use of mass media campaigns to change health behaviour (1175 citations)
- Public health communication: Evidence for behavior change. (521 citations)
- Association Between Initial Use of e-Cigarettes and Subsequent Cigarette Smoking Among Adolescents and Young Adults: A Systematic Review and Meta-analysis. (499 citations)
What are the main themes of his work throughout his whole career to date?
Robert C. Hornik spends much of his time researching Social psychology, Mass media, Advertising, Public health and Information seeking.
Robert C. Hornik performs integrative study on Social psychology and Context in his works.
His study looks at the intersection of Mass media and topics like Developing country with Agency.
His Advertising research is mostly focused on the topic News media.
The study incorporates disciplines such as Health communication and Environmental health in addition to Public health.
His work carried out in the field of Information seeking brings together such families of science as Cancer, Breast cancer, Cancer prevention and Gerontology.
He most often published in these fields:
- Social psychology (22.10%)
- Mass media (18.23%)
- Advertising (14.92%)
What were the highlights of his more recent work (between 2013-2021)?
- Social psychology (22.10%)
- Young adult (8.29%)
- Environmental health (8.84%)
In recent papers he was focusing on the following fields of study:
Robert C. Hornik mostly deals with Social psychology, Young adult, Environmental health, Advertising and Mass media.
Robert C. Hornik has included themes like Mediation, Public health, Social media, Health communication and Content analysis in his Social psychology study.
His studies deal with areas such as Odds ratio, Nicotine and Tobacco use as well as Young adult.
His Environmental health research includes themes of Psychological intervention, Smoking cessation, Survey data collection, Cross-sectional study and Confounding.
His work in the fields of Headline overlaps with other areas such as Media coverage.
Robert C. Hornik interconnects Tobacco control, Set and Topic model in the investigation of issues within Mass media.
Between 2013 and 2021, his most popular works were:
- Association Between Initial Use of e-Cigarettes and Subsequent Cigarette Smoking Among Adolescents and Young Adults: A Systematic Review and Meta-analysis. (499 citations)
- Systematic Review of the Effectiveness of Mass Media Interventions for Child Survival in Low- and Middle-Income Countries (64 citations)
- No Effect of Commercial Cognitive Training on Brain Activity, Choice Behavior, or Cognitive Performance. (51 citations)
In his most recent research, the most cited papers focused on:
- Social science
- World War II
- Cancer
His main research concerns Social psychology, Young adult, Public health, Information seeking and Health promotion.
In the subject of general Social psychology, his work in Media use is often linked to Survey research, thereby combining diverse domains of study.
His Public health study integrates concerns from other disciplines, such as Cross-sectional study, Face and False accusation.
His Information seeking study incorporates themes from Cancer, Colorectal cancer, Demography and Cohort.
His Colorectal cancer research is multidisciplinary, incorporating perspectives in Response rate, Advertising, Breast cancer and Cancer registry.
His Health promotion research includes elements of Reproductive health, Child mortality, Program evaluation, Health communication and Health education.
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