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D-Index & Metrics

Social Sciences and Humanities

D-Index
59
Citations
17035
World Ranking
1543
National Ranking
740

Robert C. Hornik publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Robert C. Hornik sits on this spectrum.

44–53 publications: 28 scientists 54–63 publications: 61 scientists 64–73 publications: 161 scientists 74–83 publications: 225 scientists 84–93 publications: 301 scientists 94–103 publications: 390 scientists 104–113 publications: 406 scientists 114–123 publications: 474 scientists 124–133 publications: 453 scientists 134–143 publications: 434 scientists 144–153 publications: 407 scientists 154–163 publications: 411 scientists 164–173 publications: 391 scientists 174–183 publications: 313 scientists 184–193 publications: 319 scientists 194–203 publications: 304 scientists 204–213 publications: 285 scientists 214–223 publications: 246 scientists 224–233 publications: 213 scientists 234–243 publications: 170 scientists 244–253 publications: 167 scientists 254–263 publications: 162 scientists 264–273 publications: 138 scientists 274–283 publications: 138 scientists 284–293 publications: 113 scientists 294–303 publications: 106 scientists 304–313 publications: 95 scientists 314–323 publications: 101 scientists 324–333 publications: 81 scientists 334–343 publications: 69 scientists 344–353 publications: 56 scientists 354–363 publications: 36 scientists 364–373 publications: 42 scientists 374–383 publications: 41 scientists 384–393 publications: 44 scientists 394–403 publications: 27 scientists 404–413 publications: 30 scientists 414–423 publications: 20 scientists 424–433 publications: 29 scientists 434–443 publications: 29 scientists 444–453 publications: 25 scientists 454–463 publications: 19 scientists 464–473 publications: 21 scientists 474–483 publications: 11 scientists 484–493 publications: 17 scientists 494–503 publications: 7 scientists 504–513 publications: 6 scientists 514–523 publications: 12 scientists 524–533 publications: 10 scientists 534–543 publications: 7 scientists 544–553 publications: 6 scientists 554–563 publications: 12 scientists 564–569 publications: 8 scientists 570+ publications: 100 scientists
44 publications 570+

This scientist: 197 publications — 63rd percentile

63% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

Robert C. Hornik D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Robert C. Hornik sits on this spectrum.

30 D-Index: 177 scientists 31 D-Index: 210 scientists 32 D-Index: 222 scientists 33 D-Index: 188 scientists 34 D-Index: 181 scientists 35 D-Index: 243 scientists 36 D-Index: 261 scientists 37 D-Index: 272 scientists 38 D-Index: 278 scientists 39 D-Index: 300 scientists 40 D-Index: 297 scientists 41 D-Index: 308 scientists 42 D-Index: 313 scientists 43 D-Index: 300 scientists 44 D-Index: 269 scientists 45 D-Index: 260 scientists 46 D-Index: 228 scientists 47 D-Index: 251 scientists 48 D-Index: 203 scientists 49 D-Index: 186 scientists 50 D-Index: 187 scientists 51 D-Index: 166 scientists 52 D-Index: 138 scientists 53 D-Index: 141 scientists 54 D-Index: 131 scientists 55 D-Index: 137 scientists 56 D-Index: 109 scientists 57 D-Index: 129 scientists 58 D-Index: 95 scientists 59 D-Index: 105 scientists 60 D-Index: 106 scientists 61 D-Index: 86 scientists 62 D-Index: 94 scientists 63 D-Index: 77 scientists 64 D-Index: 79 scientists 65 D-Index: 59 scientists 66 D-Index: 68 scientists 67 D-Index: 51 scientists 68 D-Index: 49 scientists 69 D-Index: 40 scientists 70 D-Index: 43 scientists 71 D-Index: 40 scientists 72 D-Index: 50 scientists 73 D-Index: 46 scientists 74 D-Index: 43 scientists 75 D-Index: 45 scientists 76 D-Index: 45 scientists 77 D-Index: 30 scientists 78 D-Index: 25 scientists 79 D-Index: 31 scientists 80 D-Index: 29 scientists 81 D-Index: 18 scientists 82 D-Index: 21 scientists 83 D-Index: 26 scientists 84 D-Index: 15 scientists 85 D-Index: 15 scientists 86 D-Index: 19 scientists 87 D-Index: 19 scientists 88 D-Index: 12 scientists 89 D-Index: 7 scientists 90 D-Index: 19 scientists 91 D-Index: 20 scientists 92 D-Index: 13 scientists 93 D-Index: 9 scientists 94 D-Index: 13 scientists 95 D-Index: 8 scientists 96 D-Index: 7 scientists 97 D-Index: 6 scientists 98 D-Index: 6 scientists 99 D-Index: 6 scientists 100+ D-Index: 97 scientists
30 D-Index 100+

This scientist: 59 D-Index — 81st percentile

81% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

Overview

Robert C. Hornik is affiliated with the University of Pennsylvania in the United States. Their research broadly engages with multiple domains within social sciences, psychology, and medicine, with a particular focus on communication and health-related behaviors.

Their work notably explores topics such as Smoking Behavior and Cessation, Vaccine Coverage and Hesitancy, Misinformation and Its Impacts, COVID-19 and Mental Health, COVID-19 Pandemic Impacts, Media Studies and Communication, and Sexuality, Behavior, and Technology.

Hornik's research spans diverse subfields including Physiology, Sociology and Political Science, Health, Clinical Psychology, and Applied Psychology. This multidisciplinary approach supports their investigation into complex public health issues and communication dynamics.

Frequent publication venues for Hornik's work include:

  • Journal of Health Communication
  • Health Communication
  • Vaccine
  • Nicotine & Tobacco Research
  • Journal of Communication

Recent papers published by Hornik or featuring their collaboration cover important health communication topics:

  • "Association of COVID-19 Misinformation with Face Mask Wearing and Social Distancing in a Nationally Representative US Sample" (2020), Health Communication
  • "An Investigation of Low COVID-19 Vaccination Intentions among Black Americans: The Role of Behavioral Beliefs and Trust in COVID-19 Information Sources" (2020), Journal of Health Communication
  • "Breadth of Media Scanning Leads to Vaping among Youth and Young Adults: Evidence of Direct and Indirect Pathways from a National Longitudinal Survey" (2020), Journal of Health Communication
  • "Strengthened belief in vaccine effectiveness predicted increased COVID-19 vaccination intention and behaviour: Results from a nationally representative longitudinal survey of U.S. adults from July 2020 to April/May 2021" (2022), Vaccine
  • "Valence of Media Coverage About Electronic Cigarettes and Other Tobacco Products From 2014 to 2017: Evidence From Automated Content Analysis" (2020), Nicotine & Tobacco Research

Their frequent co-authors include Ava Kikut, Emma Jesch, Leeann Siegel, Kwanho Kim, and Jiaying Liu, indicating ongoing collaborations in topics related to health communication and behavior.

Best Publications

  • Use of mass media campaigns to change health behaviour

    Melanie A Wakefield;Barbara Loken;Robert C Hornik

  • Association Between Initial Use of e-Cigarettes and Subsequent Cigarette Smoking Among Adolescents and Young Adults: A Systematic Review and Meta-analysis.

    Samir Soneji;Samir Soneji;Jessica L. Barrington-Trimis;Thomas A. Wills;Adam M. Leventhal

  • Public health communication: Evidence for behavior change.

    Robert C. Hornik

  • Prediction and change of health behavior: Applying the reasoned action approach.

    Icek Ajzen;Dolores Albarracin;Robert C. Hornik

  • Social influences on the sexual behavior of youth at risk for HIV exposure.

    Daniel Romer;Maureen Black;Izabel Ricardo;Susan Feigelman

  • Examining the dimensions of cancer-related information seeking and scanning behavior.

    Jeff Niederdeppe;Robert C Hornik;Bridget J Kelly;Dominick L Frosch

  • Cancer information scanning and seeking behavior is associated with knowledge, lifestyle choices, and screening.

    Minsun Shim;Bridget Kelly;Robert Hornik

  • Creating Demand for Prescription Drugs: A Content Analysis of Television Direct-to-Consumer Advertising

    Dominick L. Frosch;Patrick M. Krueger;Robert C. Hornik;Peter F. Cronholm

  • Development communication: Information, agriculture, and nutrition in the Third World

    Robert C. Hornik

  • Effects of the National Youth Anti-Drug Media Campaign on Youths

    Robert Hornik;Lela Jacobsohn;Robert Orwin;Andrea Piesse

  • Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign.

    Robert C. Hornik;Itzhak Yanovitzky

  • The effects of maternal positive, neutral and negative affective communications on infant responses to new toys

    Robin Hornik;Nancy Risenhoover;Megan Gunnar

  • Matching With Doses in an Observational Study of a Media Campaign Against Drug Abuse

    Bo Lu;Elaine Zanutto;Robert C Hornik;Paul R Rosenbaum

  • Introduction Public Health Communication: Making Sense of Contradictory Evidence

    Robert C. Hornik

  • Differences in information seeking among breast, prostate, and colorectal cancer patients: Results from a population-based survey

    Rebekah H. Nagler;Rebekah H. Nagler;Stacy W. Gray;Anca Romantan;Bridget J. Kelly

  • Cancer Information Scanning and Seeking in the General Population

    Bridget Kelly;Robert Hornik;Anca Romantan;J. Sanford Schwartz

  • Using Cross-Sectional Surveys to Plan Message Strategies:

    Robert Hornik;Kimberly Duyck Woolf

  • The HPV vaccine and the media: how has the topic been covered and what are the effects on knowledge about the virus and cervical cancer?

    Bridget J. Kelly;Amy E. Leader;Danielle J. Mittermaier;Robert C. Hornik

  • Association of COVID-19 Misinformation with Face Mask Wearing and Social Distancing in a Nationally Representative US Sample.

    Robert Hornik;Ava Kikut;Emma Jesch;Chioma Woko

  • Can we measure encoded exposure? Validation evidence from a national campaign.

    Brian G Southwell;Carlin Henry Barmada;Robert C Hornik;David M Maklan

  • Validation of Database Search Terms for Content Analysis: The Case of Cancer News Coverage:

    Jo Ellen Stryker;Ricardo J. Wray;Robert C. Hornik;Itzik Yanovitzky

Frequent Co-Authors

Katrina Armstrong
Katrina Armstrong Harvard University
Joseph N. Cappella
Joseph N. Cappella University of Pennsylvania
J. Sanford Schwartz
J. Sanford Schwartz University of Pennsylvania
Frances K. Barg
Frances K. Barg University of Pennsylvania
Martin Fishbein
Martin Fishbein University of Pennsylvania
Daniel Romer
Daniel Romer University of Pennsylvania
Jeff Niederdeppe
Jeff Niederdeppe Cornell University
Caryn Lerman
Caryn Lerman University of Southern California
Marco Yzer
Marco Yzer University of Minnesota
Angela DeMichele
Angela DeMichele University of Pennsylvania

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