World's Best Scientists 2026 revealed!

D-Index & Metrics

Psychology

D-Index
91
Citations
281114
World Ranking
895
National Ranking
567

Overview

Martin Fishbein was affiliated with the University of Pennsylvania in the United States. Their academic work spanned various areas within social sciences, focusing primarily on understanding human behavior and decision-making processes.

Although no specific papers, co-authors, or publication venues are documented in the available data, Fishbein's connection to a prominent institution suggests involvement in research environments that likely contributed to studies in behavioral science and related fields.

The absence of recorded book publications and awards in the data limits a detailed overview of their contributions in those formats. Similarly, specific fields of study, subfields, and main topics associated with Fishbein's research are not available.

Fishbein was noted as deceased, which places all reflections on their career and intellectual legacy in the past tense.

Best Publications

  • Belief, attitude, intention and behavior : an introduction to theory and research

    Martin Fishbein;Icek Ajzen

  • Belief, attitude, intention, and behavior : an introduction to theory and research

    Richard J. Hill;Martin Fishbein;Icek Ajzen

  • Understanding Attitudes and Predicting Social Behavior

    Icek Ajzen;Martin Fishbein

  • Attitude-behavior relations: A theoretical analysis and review of empirical research.

    Icek Ajzen;Martin Fishbein

  • Predicting and Changing Behavior: The Reasoned Action Approach

    Martin Fishbein;Icek Ajzen

  • The Influence of Attitudes on Behavior

    Icek Ajzen;Martin Fishbein;Sophie Lohmann;Dolores Albarracín

  • Attitudes and the Attitude-Behavior Relation: Reasoned and Automatic Processes

    Icek Ajzen;Martin Fishbein

  • 5. The influence of attitudes on behavior

    Icek Ajzen;Martin Fishbein

  • Theories of Reasoned Action and Planned Behavior as Models of Condom Use: A Meta-Analysis

    Dolores Albarracín;Blair T. Johnson;Martin Fishbein;Paige A. Muellerleile

  • Attitudes towards objects as predictors of single and multiple behavioral criteria.

    Martin Fishbein;Icek Ajzen

  • An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object

    Martin Fishbein

  • Attitudinal and normative variables as predictors of specific behavior.

    Icek Ajzen;Martin Fishbein

  • The prediction of behavior from attitudinal and normative variables.

    Icek Ajzen;Martin Fishbein

  • A Bayesian analysis of attribution processes.

    Icek Ajzen;Martin Fishbein

  • Using theory to design effective health behavior interventions.

    Martin Fishbein;Marco C. Yzer

  • The role of theory in HIV prevention.

    M. Fishbein

  • The Role of Theory in Developing Effective Health Communications

    Martin Fishbein;Joseph N. Cappella

  • A theory of reasoned action: Some applications and implications.

    Fishbein M

  • Understanding tailoring in communicating about health

    Robert P. Hawkins;Matthew Kreuter;Kenneth Resnicow;Martin Fishbein

  • Factors influencing behavior and behavior change.

    Fishbein M;Triandis Hc;Kanfer Fh;Becker M

  • Attitudinal and normative variables as predictors of specific behaviors.

    Icek Ajzen;Martin Fishbein

Frequent Co-Authors

Icek Ajzen
Icek Ajzen University of Massachusetts Amherst
Joseph N. Cappella
Joseph N. Cappella University of Pennsylvania
David Trafimow
David Trafimow New Mexico State University
Dolores Albarracín
Dolores Albarracín University of Pennsylvania
Marco Yzer
Marco Yzer University of Minnesota
James Jaccard
James Jaccard New York University
Michael P. Carey
Michael P. Carey Brown University
Blair T. Johnson
Blair T. Johnson University of Connecticut
Lorraine Sherr
Lorraine Sherr University College London
Caryn Lerman
Caryn Lerman University of Southern California

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