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Psychology

D-Index
122
Citations
185030
World Ranking
231
National Ranking
146

Research.com Recognitions

  • 2015 - Fellow of the American Marketing Association
  • 1995 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

Richard P. Bagozzi is affiliated with the University of Michigan-Ann Arbor in the United States. Their research spans several fields including Business, Management and Accounting, Psychology, and Social Sciences. Within these main fields, subfields of study include Marketing, Social Psychology, Sociology and Political Science, Cognitive Neuroscience, and Information Systems and Management.

Their main research topics cover a range of subjects related to consumer behavior and social psychology. These include:

  • Consumer Behavior in Brand Consumption and Identification
  • Cultural Differences and Values
  • Social and Intergroup Psychology
  • Psychology of Moral and Emotional Judgment
  • Behavioral Health and Interventions
  • Digital Marketing and Social Media
  • Ethics in Business and Education

Recent papers authored or co-authored by Richard P. Bagozzi include:

  • "Employees' Work-Related Well-Being during COVID-19 Pandemic: An Integrated Perspective of Technology Acceptance Model and JD-R Theory," 2021, International Journal of Environmental Research and Public Health
  • "AI Service and Emotion," 2022, Journal of Service Research
  • "The use of event related potentials brain methods in the study of Conscious and unconscious consumer decision making processes," 2020, Journal of Retailing and Consumer Services
  • "Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators," 2021, Journal of Retailing
  • "Consumer Perceptions of Sustainable Development Goals: Conceptualization, Measurement and Contingent Effects," 2022, British Journal of Management

Frequent co-authors include:

  • Attila Yaprak
  • Chunyan Xie
  • Ayalla Ruvio
  • Magne Supphellen
  • Silvia Mari

Richard P. Bagozzi has published regularly in several academic journals. Prominent publication venues with multiple contributions include:

  • Psychology and Marketing
  • The Journal of Marketing Theory and Practice
  • Journal of Business Research
  • Journal of Service Research
  • Journal of Retailing

Their book publications include titles released by Emerald Publishing Limited and Springer International Publishing. These books are:

  • "Measurement in Marketing," 2022, Emerald Publishing Limited
  • "Continuing to Broaden the Marketing Concept," 2020, Emerald Publishing Limited
  • "Foundations of Consumer Behavior," 2025, Springer International Publishing

Awards received by Richard P. Bagozzi include:

  • Fellow of the American Marketing Association, 2015
  • AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association, 1995

Best Publications

  • User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

    Fred D. Davis;Richard P. Bagozzi;Paul R. Warshaw

  • On the evaluation of structural equation models

    Richard P. Bagozzi;Youjae Yi

  • Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1

    Fred D. Davis;Richard P. Bagozzi;Paul R. Warshaw

  • Assessing Construct Validity in Organizational Research

    Richard P. Bagozzi;Youjae Yi;Lynn W. Phillips

  • The Role of Emotions in Marketing

    Richard P. Bagozzi;Mahesh Gopinath;Prashanth U. Nyer

  • Specification, evaluation, and interpretation of structural equation models

    Richard P. Bagozzi;Youjae Yi

  • A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities

    Utpal M. Dholakia;Richard P. Bagozzi;Lisa Klein Pearo

  • The self-regulation of attitudes, intentions, and behavior

    Richard P. Bagozzi

  • Representing and testing organizational theories: A holistic construal.

    Richard P. Bagozzi;Lynn W. Phillips

  • The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift

    Richard P. Bagozzi

  • Causal models in marketing

    Richard P. Bagozzi

  • Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization

    Massimo Bergami;Richard P. Bagozzi

  • An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors

    Pratibha A. Dabholkar;Richard P. Bagozzi

  • On the nature and direction of relationships between constructs and measures.

    Jeffrey R. Edwards;Richard P. Bagozzi

  • Marketing as Exchange

    Richard P. Bagozzi

  • Intentional social action in virtual communities

    Richard P. Bagozzi;Utpal M. Dholakia

  • The role of desires and anticipated emotions in goal-directed behaviours: broadening and deepening the theory of planned behaviour

    Marco Perugini;Richard P. Bagozzi

  • A general approach to representing multifaceted personality constructs: Application to state self‐esteem

    Richard P. Bagozzi;Todd F. Heatherton

  • Antecedents and purchase consequences of customer participation in small group brand communities

    Richard P. Bagozzi;Utpal M. Dholakia

  • A General Approach for Representing Constructs in Organizational Research

    Richard P. Bagozzi;Jeffrey R. Edwards

  • Principles of marketing research

    Richard P. Bagozzi

  • Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment:

    Richard P. Bagozzi

Frequent Co-Authors

Marco Perugini
Marco Perugini University of Milano-Bicocca
Cleopatra H. Caldwell
Cleopatra H. Caldwell University of Michigan–Ann Arbor
Jeffrey R. Edwards
Jeffrey R. Edwards University of North Carolina at Chapel Hill
Tsachi Ein-Dor
Tsachi Ein-Dor Reichman University
Gordon R. Foxall
Gordon R. Foxall Cardiff University
Antonio Pierro
Antonio Pierro Sapienza University of Rome
Dominic Abrams
Dominic Abrams University of Kent
Lucia Mannetti
Lucia Mannetti Sapienza University of Rome

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