World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
35
Citations
5469
World Ranking
2202
National Ranking
878

Overview

Charles Blankson is affiliated with the University of North Texas in the United States. Their research predominantly spans the fields of Business, Management and Accounting, and Social Sciences, with a strong focus on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management, and Information Systems and Management.

The scientist's work explores several main topics including:

  • Customer Service Quality and Loyalty
  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Technology Adoption and User Behaviour
  • Corporate Social Responsibility Reporting
  • Consumer Retail Behavior Studies
  • Entrepreneurship Studies and Influences

Frequent publication venues where their work appears include:

  • Journal of African Business
  • Journal of Business and Industrial Marketing
  • International Journal of Bank Marketing
  • Journal of Computer Information Systems
  • Quality Management Journal

Their recent papers cover diverse topics in marketing and management. Notable publications include:

  • "Big Data, Marketing Analytics, and Firm Marketing Capabilities" (2021), published in Journal of Computer Information Systems
  • "The value of visual quality and service quality to augmented reality enabled mobile shopping experience" (2021), Quality Management Journal
  • "National versus private brand: A regulatory focus perspective" (2020), Journal of Retailing and Consumer Services
  • "Sub-Saharan African cultural belief system and entrepreneurial activities: A Ghanaian perspective" (2020), Africa Journal of Management
  • "Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana" (2020), Journal of Consumer Marketing

Charles Blankson frequently collaborates with other researchers, including Guangming Cao, Victor R. Prybutok, Audhesh K. Paswan, Swati Panda, and Thuy Nguyen. These collaborations reflect ongoing engagement with scholars who specialize in various aspects of marketing, consumer behavior, and management.

Best Publications

  • Toward an integrated framework for online consumer behavior and decision making process: A review

    William K. Darley;Charles Blankson;Denise J. Luethge

  • Positioning strategies in business markets

    Stavros P. Kalafatis;Markos H. Tsogas;Charles Blankson

  • Market orientation, learning orientation and business performance: The mediating role of innovation

    Mahmoud Abdulai Mahmoud;Charles Blankson;Nana Owusu-Frimpong;Sonny Nwankwo

  • The Development and Validation of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies

    Charles Blankson;Stavros P. Kalafatis

  • Consumer attitudes and interactive digital advertising

    Julian Ming Sung Cheng;Charles Blankson;Edward Shih Tse Wang;Lily Shui Lien Chen

  • Marketing practices in the UK small business sector

    Charles Blankson;David Stokes

  • Succession Planning in SMEs: An Empirical Analysis

    Jaideep Motwani;Nancy M. Levenburg;Thomas V. Schwarz;Charles Blankson

  • Issues and challenges in the positioning of service brands: a review

    Charles Blankson;Stavros P. Kalafatis

  • Understanding the patterns of market orientation among small businesses

    Charles Blankson;Jaideep G. Motwani;Nancy M. Levenburg

  • Cross-Functional Integration as a Knowledge Transformation Mechanism: Implications for New Product Development

    Tanawat Hirunyawipada;Michael Beyerlein;Charles Blankson

  • Have small businesses adopted the market orientation concept? The case of small businesses in Michigan

    Charles Blankson;Julian Ming Sung Cheng

  • Determinants of banks selection in USA, Taiwan and Ghana

    Charles Blankson;Julian Ming Sung Cheng;Nancy Spears

  • African culture and business markets: implications for marketing practices

    William K. Darley;Charles Blankson

  • A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies-South Korea and Taiwan

    Julian Ming Sung Cheng;Charles Blankson;Paul C.S. Wu;Somy S.M. Chen

  • Marketing practices of African and Caribbean small businesses in London, UK

    Charles Blankson;Ogenyi E. Omar

  • Business strategy, organizational culture, and market orientation

    Kwaku Appiah-Adu;Charles Blankson

  • The role of E-quality within the consumer decision making process

    Chao Wen;Victor R. Prybutok;Charles Blankson;Jiaming Fang

  • Retail bank selection in developed and developing countries: A cross-national study of students' bank-selection criteria

    Charles Blankson;Ogenyi Ejye Omar;Julian Ming Sung Cheng

  • Impact of Positioning Strategies on Corporate Performance

    Charles Blankson;Stavros P Kalafatis;Julian Ming-Sung Cheng;Costas Hadjicharalambous

  • Big Data, Marketing Analytics, and Firm Marketing Capabilities

    Guangming Cao;Na Tian;Charles Blankson

  • Congruence between positioning and brand advertising

    Charles Blankson;Stavros. P Kalafatis

Frequent Co-Authors

Victor R. Prybutok
Victor R. Prybutok University of North Texas
Audhesh K. Paswan
Audhesh K. Paswan University of North Texas
Robert Hinson
Robert Hinson Ghana Communication Technology University
Jaideep Motwani
Jaideep Motwani Grand Valley State University

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