What is he best known for?
The fields of study he is best known for:
- Marketing
- Advertising
- Social psychology
Bill Merrilees spends much of his time researching Marketing, Brand management, Corporate branding, Advertising and Brand equity.
In most of his Marketing studies, his work intersects topics such as Stakeholder.
His work deals with themes such as International marketing and Knowledge management, which intersect with Brand management.
Bill Merrilees combines subjects such as New business development and Business analysis with his study of Corporate branding.
The various areas that Bill Merrilees examines in his Advertising study include Interactivity, The Internet, Everyday life and Self.
His Brand equity research incorporates themes from Brand awareness and Optimal distinctiveness theory.
His most cited work include:
- Towards an understanding of total service quality in hotels (267 citations)
- A brand orientation typology for SMEs: a case research approach (238 citations)
- Entertainment-seeking shopping centre patrons: the missing segments (207 citations)
What are the main themes of his work throughout his whole career to date?
Bill Merrilees mostly deals with Marketing, Advertising, Brand management, Brand equity and Public relations.
Bill Merrilees applies his multidisciplinary studies on Marketing and Context in his research.
His Advertising research is multidisciplinary, incorporating elements of Service, Order and Perception.
As part of his studies on Brand management, he often connects relevant areas like Knowledge management.
He studies Stakeholder, a branch of Public relations.
His Corporate branding study frequently draws connections between adjacent fields such as Meaning.
He most often published in these fields:
- Marketing (73.98%)
- Advertising (28.06%)
- Brand management (17.86%)
What were the highlights of his more recent work (between 2012-2021)?
- Marketing (73.98%)
- Brand management (17.86%)
- Brand equity (14.29%)
In recent papers he was focusing on the following fields of study:
The scientist’s investigation covers issues in Marketing, Brand management, Brand equity, Advertising and Public relations.
His Marketing study typically links adjacent topics like Empirical research.
His work on Corporate branding as part of general Brand management study is frequently connected to Employer branding and Design innovation, therefore bridging the gap between diverse disciplines of science and establishing a new relationship between them.
Bill Merrilees has researched Brand equity in several fields, including Relationship equity and Consumer evaluation.
His studies in Advertising integrate themes in fields like Destinations, Internet retailing, Order and Meaning.
His Public relations research includes themes of Rebranding, Inclusion, Co-creation and Conceptual framework.
Between 2012 and 2021, his most popular works were:
- Brand orientation and market orientation — From alternatives to synergy (196 citations)
- Sustainable urban tourism: understanding and developing visitor pro-environmental behaviours (113 citations)
- An integrated model of customer-brand engagement: Drivers and consequences (68 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Advertising
- Social psychology
His primary areas of study are Marketing, Brand management, Brand equity, Public relations and Corporate branding.
His work is connected to Brand awareness and Marketing management, as a part of Marketing.
In general Brand awareness, his work in Brand extension is often linked to Internal branding linking many areas of study.
His work carried out in the field of Marketing management brings together such families of science as Marketing strategy, Digital marketing and Marketing research.
His study focuses on the intersection of Brand management and fields such as Operationalization with connections in the field of Market orientation and Knowledge management.
As a part of the same scientific family, Bill Merrilees mostly works in the field of Public relations, focusing on Rebranding and, on occasion, Action research and Community organization.
This overview was generated by a machine learning system which analysed the scientist’s
body of work. If you have any feedback, you can
contact us
here.
