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D-Index & Metrics

Business and Management

D-Index
47
Citations
10607
World Ranking
1156
National Ranking
69

Overview

Bill Merrilees is affiliated with Griffith University in Australia and has contributed to research primarily within the fields of Business, Management and Accounting, as well as Social Sciences.

Their scholarly work explores a variety of subfields including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management, and Management, Monitoring, Policy and Law.

Research topics covered in their publications address areas such as Customer Service Quality and Loyalty, Environmental Education and Sustainability, Environmental Sustainability in Business, Behavioral Health and Interventions, Digital Marketing and Social Media, Service and Product Innovation, and Corporate Identity and Reputation.

Bill Merrilees has authored several recent papers. Notable examples include:

  • "I'm mindfully green": examining the determinants of guest pro-environmental behaviors (PEB) in hotels (2020), published in the Journal of Hospitality Marketing & Management
  • Building brands through internal stakeholder engagement and co-creation (2021), published in the Journal of Product & Brand Management
  • The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands (2020), published in Australasian Marketing Journal (AMJ)

Their frequent co-authors include:

  • Dale Miller
  • Maria Dharmesti
  • Lanita Winata
  • Raisa Yakimova
  • Holly B. Cooper

Bill Merrilees' research has been published in venues such as:

  • Journal of Hospitality Marketing & Management
  • Journal of Product & Brand Management
  • Australasian Marketing Journal (AMJ)

Best Publications

  • Marketing capabilities: Antecedents and implications for B2B SME performance

    Bill Merrilees;Sharyn Rundle-Thiele;Ashley Roland Lye

  • Towards an understanding of total service quality in hotels

    Hugh Charles Wilkins;Bill Merrilees;Carmel Ann Herington

  • A brand orientation typology for SMEs: a case research approach

    Ho Yin Wong;Bill Merrilees

  • e-Consumer Behaviour

    Charles Dennis;Bill Merrilees;Chanaka Jayawardhena;Len Tiu Wright

  • Brand orientation and market orientation — From alternatives to synergy

    Mats Urde;Carsten Baumgarth;Bill Merrilees

  • Sustainable urban tourism: understanding and developing visitor pro-environmental behaviours

    Dale Miller;Bill Merrilees;Alexandra Coghlan

  • Entertainment-seeking shopping centre patrons: the missing segments

    Jason Sit;Bill Merrilees;Dawn Birch

  • The performance benefits of being brand‐orientated

    Ho Yin Wong;Bill Merrilees

  • Brand Consumption and Narrative of the Self

    Sharon Schembri;Bill Merrilees;Stine Kristiansen

  • Antecedents of residents' city brand attitudes

    Bill Merrilees;Dale Miller;Carmel Ann Herington

  • Multiple roles for branding in international marketing

    Ho Yin Wong;Bill Merrilees

  • An integrated model of customer-brand engagement: Drivers and consequences

    Bill Merrilees;Dale Miller

  • Closing the marketing strategy to performance gap: the role of brand orientation

    Ho Yin. Wong;Bill. Merrilees

  • Principles of corporate rebranding

    Bill Merrilees;Dale Miller

  • The Determinants of Loyalty in Hotels

    Hugh Charles Wilkins;Bill Merrilees;Carmel Ann Herington

  • E-trust: the influence of perceived interactivity on e-retailing users

    Bill Merrilees;Marie-Louise Fry

  • Interactive brand experience pathways to customer-brand engagement and value co-creation

    Bill Merrilees

  • Customer brand co-creation: a conceptual model

    Bill Merrilees;Dale Miller

  • Multiple stakeholders and multiple city brand meanings

    Bill Merrilees;Dale Miller;Carmel Ann Herington

  • e-Retailing

    Charles Dennis;Tino Fenech;Bill Merrilees

Frequent Co-Authors

Charles Dennis
Charles Dennis Newcastle University
Debra Ann Grace
Debra Ann Grace Griffith University
Scott Keith W Weaven
Scott Keith W Weaven Griffith University
Leslie de Chernatony
Leslie de Chernatony Aston University
Donald Getz
Donald Getz University of Calgary
Bang Nguyen
Bang Nguyen Oxford Brookes University
Ki-Hoon Lee
Ki-Hoon Lee Edinburgh Napier University
Eleonora Pantano
Eleonora Pantano University of Bristol
Sharyn Rundle-Thiele
Sharyn Rundle-Thiele Griffith University
Chanaka Jayawardhena
Chanaka Jayawardhena University of Surrey

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