What is he best known for?
The fields of study he is best known for:
- Marketing
- The Internet
- Advertising
Heikki Karjaluoto spends much of his time researching Marketing, Consumer behaviour, Advertising, The Internet and Retail banking.
His work on SMS banking and Mobile banking as part of general Marketing research is frequently linked to Technology acceptance model, bridging the gap between disciplines.
Heikki Karjaluoto interconnects Mobile marketing, Payment and Financial services in the investigation of issues within Consumer behaviour.
Heikki Karjaluoto combines subjects such as Focus group and Mobile phone with his study of Advertising.
His studies in Focus group integrate themes in fields like Buying decision process, Private banking, Electronic banking and Consumer choice.
His work focuses on many connections between Mobile technology and other disciplines, such as Information and Communications Technology, that overlap with his field of interest in Social media.
His most cited work include:
- Consumer acceptance of online banking: an extension of the technology acceptance model (1139 citations)
- Factors underlying attitude formation towards online banking in Finland (459 citations)
- Mobile banking adoption: A literature review (353 citations)
What are the main themes of his work throughout his whole career to date?
Heikki Karjaluoto mainly investigates Marketing, Advertising, Knowledge management, Social media and Digital marketing.
His Marketing study deals with The Internet intersecting with Public relations and Retail banking.
His work in the fields of Word of mouth, Brand community and Mobile marketing overlaps with other areas such as Permission and Conceptual model.
He has researched Knowledge management in several fields, including Customer retention, Customer relationship management and Customer advocacy.
His research integrates issues of Brand awareness and Share of wallet in his study of Social media.
In his study, Marketing management is strongly linked to Marketing research, which falls under the umbrella field of Digital marketing.
He most often published in these fields:
- Marketing (53.94%)
- Advertising (27.27%)
- Knowledge management (16.36%)
What were the highlights of his more recent work (between 2018-2021)?
- Marketing (53.94%)
- Knowledge management (16.36%)
- Advertising (27.27%)
In recent papers he was focusing on the following fields of study:
His primary scientific interests are in Marketing, Knowledge management, Advertising, Mobile payment and Originality.
His Marketing research is multidisciplinary, incorporating perspectives in Customer engagement and Financial services.
His Advertising research focuses on Hedonic motivation and how it connects with Personalization.
His Mobile payment research is multidisciplinary, incorporating elements of Commerce and Consumer behaviour.
His biological study spans a wide range of topics, including Digital marketing, Social media, Digital content and Public relations.
The Order study combines topics in areas such as New product development, Social value orientations, Service delivery framework, Business model and Customer value.
Between 2018 and 2021, his most popular works were:
- How perceived value drives the use of mobile financial services apps (62 citations)
- Setting the future of digital and social media marketing research: Perspectives and research propositions (59 citations)
- Chatbot Adoption in Tourism Services: A Conceptual Exploration (11 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- The Internet
- Social psychology
Heikki Karjaluoto focuses on Marketing, Consumer behaviour, Omnichannel, Order and Mobile payment.
His study in Marketing focuses on Service in particular.
His research in Consumer behaviour intersects with topics in Social media, Digital marketing, Digital content and Public relations.
His Omnichannel research incorporates elements of Loyalty, Personalization, Telecommunications, Loyalty business model and Channel integration.
His Order study incorporates themes from Social value orientations, Customer value and Continuance.
The concepts of his Mobile payment study are interwoven with issues in New product development, Service provider, Service delivery framework, Mobile banking and Business model.
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