Keng-Boon Ooi is affiliated with UCSI University in Malaysia and has a substantial publication record focusing on various areas within business, management, and social sciences. Their research contributes to multiple subfields including sociology and political science, marketing, information systems and management, strategy and management, and management information systems.
The main fields of study for Ooi encompass Business, Management and Accounting as well as Social Sciences. Their work addresses core topics such as digital marketing and social media, technology adoption and user behaviour, consumer retail behavior studies, consumer behavior in brand consumption and identification, customer service quality and loyalty, sustainable supply chain management, and the sharing economy and platforms.
Ooi has published numerous papers in several frequent academic venues. Notable venues include:
Recent papers authored or co-authored by Ooi highlight multidisciplinary perspectives and challenges related to emerging technologies and management practices. These include:
Frequent co-authors collaborating with Ooi include:
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Toh Tsu Wei;Govindan Marthandan;Alain Yee Loong Chong;Keng Boon Ooi
Lai-Wan Wong;Lai-Ying Leong;Jun-Jie Hew;Garry Wei-Han Tan
Alain Yee-Loong Chong;Felix T.S. Chan;Keng-Boon Ooi
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Keng-Boon Ooi;Garry Wei-Han Tan
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Lai-Ying Leong;Teck-Soon Hew;Garry Wei-Han Tan;Keng-Boon Ooi
Jun-Jie Hew;Voon-Hsien Lee;Keng-Boon Ooi;June Wei
Aik-Chuan Teo;Garry Wei-Han Tan;Keng-Boon Ooi;Teck-Soon Hew
Alain Yee Loong Chong;Keng Boon Ooi;Binshan Lin;Boon In Tan
Garry Wei-Han Tan;Keng-Boon Ooi;Siong-Choy Chong;Teck-Soon Hew
Lai-Ying Leong;Teck-Soon Hew;Keng-Boon Ooi;June Wei
Garry Wei-Han Tan;Keng-Boon Ooi;Lai-Ying Leong;Binshan Lin
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Lai Wan Wong;Garry Wei Han Tan;Voon Hsien Lee;Keng Boon Ooi
Alain Yee-Loong Chong;Binshan Lin;Keng-Boon Ooi;Murali Raman
Lai-Ying Leong;Teck-Soon Hew;Voon-Hsien Lee;Keng-Boon Ooi
Keng-Boon Ooi;Voon-Hsien Lee;Garry Wei-Han Tan;Teck-Soon Hew
Voon-Hsien Lee;Lai-Ying Leong;Teck-Soon Hew;Keng-Boon Ooi
Jun-Jie Hew;Lai-Ying Leong;Garry Wei-Han Tan;Voon-Hsien Lee
Keng Boon Ooi;Nooh Abu Bakar;Veeri Arumugam;Lorraine Vellapan
Wen Yi Sit;Keng Boon Ooi;Binshan Lin;Alain Yee Loong Chong
Kongkiti Phusavat;Narongsak Comepa;Agnieszka Sitko‐Lutek;Keng‐Boon Ooi
Veeri Arumugam;Keng‐Boon Ooi;Tuck‐Chee Fong
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