Lai-Ying Leong is affiliated with Universiti Tunku Abdul Rahman in Malaysia. Their research spans various interdisciplinary areas within social sciences, decision sciences, and business, management, and accounting. The scientist's work addresses multiple subfields including sociology and political science, information systems and management, marketing, artificial intelligence, and organizational behavior and human resource management.
The primary topics of Lai-Ying Leong's research focus on technology adoption and user behaviour, digital marketing and social media, sharing economy and platforms, customer service quality and loyalty, impact of technology on adolescents, organizational and employee performance, and consumer retail behavior studies.
Frequent publication venues for Lai-Ying Leong include Industrial Management & Data Systems, Expert Systems with Applications, Journal of Business Research, Journal of Computer Information Systems, and Internet Research.
Among recent published papers are the following:
Lai-Ying Leong has collaborated frequently with several coauthors including Keng-Boon Ooi, Voon-Hsien Lee, Jun-Jie Hew, Garry Wei-Han Tan, and Teck-Soon Hew.
Lai-Wan Wong;Lai-Ying Leong;Jun-Jie Hew;Garry Wei-Han Tan
Lai-Ying Leong;Teck-Soon Hew;Garry Wei-Han Tan;Keng-Boon Ooi
Lai-Ying Leong;Teck-Soon Hew;Keng-Boon Ooi;June Wei
Garry Wei-Han Tan;Keng-Boon Ooi;Lai-Ying Leong;Binshan Lin
Lai-Ying Leong;Teck-Soon Hew;Voon-Hsien Lee;Keng-Boon Ooi
Voon-Hsien Lee;Lai-Ying Leong;Teck-Soon Hew;Keng-Boon Ooi
Jun-Jie Hew;Lai-Ying Leong;Garry Wei-Han Tan;Voon-Hsien Lee
Jun-Jie Hew;Lai-Ying Leong;Garry Wei-Han Tan;Keng-Boon Ooi
Voon-Hsien Lee;Alex Tun-Lee Foo;Lai-Ying Leong;Keng-Boon Ooi
Lai-Ying Leong;Teck-Soon Hew;Keng-Boon Ooi;Alain Yee-Loong Chong
Voon-Hsien Lee;Jun-Jie Hew;Lai-Ying Leong;Garry Wei-Han Tan;Garry Wei-Han Tan
Lai-Ying Leong;Teck-Soon Hew;Keng-Boon Ooi;Voon-Hsien Lee
Lai-Ying Leong;Noor Ismawati Jaafar;Sulaiman Ainin
Lai-Ying Leong;Keng-Boon Ooi;Alain Yee-Loong Chong;Binshan Lin
Lai-Ying Leong;Teck-Soon Hew;Keng-Boon Ooi;Binshan Lin
Unknown
Lai-Ying Leong;Lai-Ying Leong;Noor Ismawati Jaafar;Ainin Sulaiman
Teck-Soon Hew;Lai-Ying Leong;Keng-Boon Ooi;Alain Yee-Loong Chong
Lai-Ying Leong;Keng-Boon Ooi;Alain Yee-Loong Chong;Binshan Lin
Lai-Ying Leong;Teck-Soon Hew;Keng-Boon Ooi;Keng-Boon Ooi;Yogesh K. Dwivedi
Lai-Wan Wong;Garry Wei-Han Tan;Garry Wei-Han Tan;Jun-Jie Hew;Keng-Boon Ooi;Keng-Boon Ooi
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