2026 Alain Yee-Loong Chong: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Computer Science	63	2732	2650	158	156	139	17638
Business and Management	66	383	356	54	45	161	18452

Overview

Alain Yee-Loong Chong is affiliated with the University of Nottingham Ningbo China in China. Their academic work primarily spans the field of Business, Management and Accounting, with a particular focus on subfields such as Sociology and Political Science, Information Systems and Management, Management Information Systems, Strategy and Management, and Organizational Behavior and Human Resource Management.

Their research topics cover a range of areas including Technology Adoption and User Behaviour, Digital Marketing and Social Media, Customer Service Quality and Loyalty, Supply Chain Resilience and Risk Management, Virtual Reality Applications and Impacts, Quality and Supply Management, and Media Influence and Health.

Alain Yee-Loong Chong has contributed to several scholarly publications with notable papers including:

Predicting the antecedents of trust in social commerce - A hybrid structural equation modeling with neural network approach (2020), Journal of Business Research
Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting A Research Agenda in the Red Ocean (2022), Durham Research Online (Durham University)
What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model (2021), Information Systems Journal
PLS-SEM in information systems: seizing the opportunity and marching ahead full speed to adopt methodological updates (2023), Industrial Management & Data Systems
Metaverse: Literature Review, Synthesis and Future Research Agenda (2023), Journal of Computer Information Systems

Their frequent co-authors include Xiaodie Pu, Boying Li, Suzanne Deputy, Alexandria Lipka, and Josh Surveillance, indicating ongoing collaborative research efforts.

Publication venues commonly featuring their work include the International Journal of Operations & Production Management, Veterinary Record, Information & Management, Industrial Management & Data Systems, and Internet Research.

Best Publications

An updated and expanded assessment of PLS-SEM in information systems research

Joe Hair;Carole L. Hollingsworth;Adriane B. Randolph;Alain Yee Loong Chong

2753
Citations
What drives Malaysian m‐commerce adoption? An empirical analysis

Toh Tsu Wei;Govindan Marthandan;Alain Yee Loong Chong;Keng Boon Ooi

794
Citations
Predicting consumer decisions to adopt mobile commerce

Alain Yee-Loong Chong;Felix T.S. Chan;Keng-Boon Ooi

645
Citations
Online banking adoption: an empirical analysis

Alain Yee Loong Chong;Keng Boon Ooi;Binshan Lin;Boon In Tan

507
Citations
Predicting m-commerce adoption determinants: A neural network approach

Alain Yee-Loong Chong

505
Citations
A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption

Alain Yee-Loong Chong

460
Citations
Examining the antecedents of persuasive eWOM messages in social media

Shasha Teng;Kok Wei Khong;Wei Wei Goh;Alain Yee Loong Chong

388
Citations
Factors affecting the Adoption Level of C-Commerce: An Empirical Study

Alain Yee-Loong Chong;Binshan Lin;Keng-Boon Ooi;Murali Raman

358
Citations
Determinants of negative word-of-mouth communication using social networking sites

M.S. Balaji;Kok Wei Khong;Alain Yee Loong Chong

349
Citations
Why people participate in the sharing economy: an empirical investigation of Uber

Zach W.Y. Lee;Tommy K.H. Chan;M.S. Balaji;Alain Yee-Loong Chong

333
Citations
TQM and customer satisfaction in Malaysia's service sector

Wen Yi Sit;Keng Boon Ooi;Binshan Lin;Alain Yee Loong Chong

299
Citations
Can Malaysian firms improve organizational/innovation performance via SCM?

Alain Yee-Loong Chong;Felix T. S. Chan;Keng-Boon Ooi;Jia-Jia Sim

285
Citations
Customer engagement through omnichannel retailing: The effects of channel integration quality

Zach W.Y. Lee;Tommy K.H. Chan;Alain Yee-Loong Chong;Dimple R. Thadani

285
Citations
Understanding Mobile Commerce Continuance Intentions: An Empirical Analysis of Chinese Consumers

Alain Yee-Loong Chong

282
Citations
An empirical investigation of factors affecting e-collaboration diffusion in SMEs

Felix T.S. Chan;Alain Yee-Loong Chong;Li Zhou

277
Citations
Adoption of interorganizational system standards in supply chains: An empirical analysis of RosettaNet standards

Alain Yee Loong Chong;Keng Boon Ooi

266
Citations
Mobile commerce usage activities: The roles of demographic and motivation variables

Alain Yee-Loong Chong

263
Citations
HRM practices and knowledge sharing: an empirical study

Chee‐Yang Fong;Keng‐Boon Ooi;Boon‐In Tan;Voon‐Hsien Lee

261
Citations
Predicting RFID adoption in healthcare supply chain from the perspectives of users

Alain Yee-Loong Chong;Martin J. Liu;Martin J. Liu;Jun Luo;Jun Luo;Ooi Keng-Boon

260
Citations
Structural equation modeling for multi-stage analysis on Radio Frequency Identification (RFID) diffusion in the health care industry

Alain Yee-Loong Chong;Felix T.S. Chan

241
Citations
Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach

Lai-Ying Leong;Teck-Soon Hew;Keng-Boon Ooi;Alain Yee-Loong Chong

236
Citations
Factors influencing people’s continuous watching intention and consumption intention in live streaming: evidence from China

Fangfang Hou;Zhengzhi Guan;Boying Li;Alain Yee Loong Chong

220
Citations

Frequent Co-Authors

Keng-Boon Ooi UCSI University

Felix T.S. Chan Macau University of Science and Technology

Binshan Lin Louisiana State University in Shreveport

Voon-Hsien Lee Universiti Tunku Abdul Rahman

Eric W.T. Ngai Hong Kong Polytechnic University

Lai-Ying Leong Universiti Tunku Abdul Rahman

M.S. Balaji RMIT University

Amrik S. Sohal Monash University

Hing Kai Chan Wenzhou-Kean University

Scott McCabe University of Nottingham

External Links

Personal website of Alain Yee-Loong Chong Google Scholar page

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