Marko Sarstedt is affiliated with Ludwig Maximilian University of Munich in Germany. Their research primarily spans the fields of Business, Management and Accounting, and Psychology. Within these broader areas, their work focuses on subfields such as Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Experimental and Cognitive Psychology, and Management Science and Operations Research.
The subjects studied by Sarstedt include a range of topics related to consumer and marketing behavior. Key topics include Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Technology Adoption and User Behaviour, Digital Marketing and Social Media, Mental Health Research Topics, and Color Perception and Design.
Sarstedt has contributed to multiple publication venues, often collaborating with a consistent group of co-authors. Frequent publication venues include:
Among frequent co-authors are:
Recent papers authored or co-authored by Sarstedt demonstrate a focus on partial least squares structural equation modeling (PLS-SEM) and its applications in marketing research and other fields. Notable papers include:
Sarstedt has authored several books, published primarily with Science meets practice and Springer International Publishing, addressing topics including multisensory design and PLS-SEM methodologies. Some of the book titles are:
Joseph F. Hair;G. Tomas M. Hult;Christian M. Ringle;Marko Sarstedt
Joe F. Hair;Christian M. Ringle;Marko Sarstedt
Joseph F. Hair;Jeffrey J. Risher;Marko Sarstedt;Christian M. Ringle
Joseph F. Hair;Marko Sarstedt;Lucas Hopkins;Volker G. Kuppelwieser
Joe F. Hair;Marko Sarstedt;Marko Sarstedt;Christian M. Ringle;Christian M. Ringle;Jeannette A. Mena
Joseph F. Hair Jr.;G. Tomas M. Hult;Christian M. Ringle;Marko Sarstedt
Joseph F. Hair;Christian M. Ringle;Marko Sarstedt
Joerg Henseler;Joerg Henseler;Theo K. Dijkstra;Marko Sarstedt;Marko Sarstedt;Christian M. Ringle;Christian M. Ringle
Galit Shmueli;Marko Sarstedt;Joseph F. Hair;Jun-Hwa Cheah
Joseph F. Hair;Marko Sarstedt;Torsten M. Pieper;Christian M. Ringle
Jörg Henseler;Christian M. Ringle;Marko Sarstedt
Christian M. Ringle;Marko Sarstedt;Detmar W. Straub
Marko Sarstedt;Joseph F. Hair;Jun-Hwa Cheah;Jan-Michael Becker
Marko Sarstedt;Marko Sarstedt;Christian M. Ringle;Joseph F. Hair
Joseph F. Hair;G. Tomas M. Hult;Christian M. Ringle;Christian M. Ringle;Marko Sarstedt;Marko Sarstedt
Marko Sarstedt;Marko Sarstedt;Christian M. Ringle;Christian M. Ringle;Donna Smith;Russell Reams
Jörg Henseler;Marko Sarstedt
Adamantios Diamantopoulos;Marko Sarstedt;Marko Sarstedt;Christoph Fuchs;Petra Wilczynski
Marko Sarstedt;Marko Sarstedt;Joseph F. Hair;Christian M. Ringle;Christian M. Ringle;Kai O. Thiele
Christian M. Ringle;Marko Sarstedt;Rebecca Mitchell;Siegfried P. Gudergan
Faizan Ali;S. Mostafa Rasoolimanesh;Marko Sarstedt;Christian M. Ringle
Christian M. Ringle;Marko Sarstedt
Marko Sarstedt;G. Tomas M. Hult;Christian M. Ringle;Joseph Hair
Joseph F. Hair;Marko Sarstedt;Christian M. Ringle
Christian M. Ringle;Marko Sarstedt;Detmar W. Straub
Erik A. Mooi;Marko Sarstedt
Marko Sarstedt;Erik Mooi
Joseph F. Hair;Christian M. Ringle;Marko Sarstedt
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