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Marko Sarstedt
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Business and Management
Germany
2026
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Social Sciences and Humanities
Germany
2023

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 96 57 54 3 3 313 183819

Marko Sarstedt publications per year

The chart shows the history of publications by Marko Sarstedt between 1990 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Marko Sarstedt published across 36 years, from 1990 to 2025, averaging 14.6 papers a year. Output peaked at 56 publications in 2017. 53 of the 526 publications appeared in the last two years.

No. of publications
10 20 30 40 50
Bar chart. Horizontal axis: year, 1990 to 2025. Vertical axis: number of publications, 0 to 56. Peak 56 publications in 2017. 1990: 1 publication 1991: 0 publications 1992: 1 publication 1993: 1 publication 1994: 2 publications 1995: 4 publications 1996: 4 publications 1997: 2 publications 1998: 1 publication 1999: 0 publications 2000: 0 publications 2001: 2 publications 2002: 1 publication 2003: 0 publications 2004: 0 publications 2005: 0 publications 2006: 5 publications 2007: 3 publications 2008: 7 publications 2009: 11 publications 2010: 30 publications 2011: 17 publications 2012: 18 publications 2013: 9 publications 2014: 38 publications 2015: 32 publications 2016: 22 publications 2017: 56 publications 2018: 43 publications 2019: 30 publications 2020: 22 publications 2021: 45 publications 2022: 40 publications 2023: 26 publications 2024: 34 publications 2025: 19 publications
1990 2025

526 publications in total across all disciplines

View publications per year as a table
Marko Sarstedt: publications per year, 1990 to 2025
Year Publications
1990 1
1991 0
1992 1
1993 1
1994 2
1995 4
1996 4
1997 2
1998 1
1999 0
2000 0
2001 2
2002 1
2003 0
2004 0
2005 0
2006 5
2007 3
2008 7
2009 11
2010 30
2011 17
2012 18
2013 9
2014 38
2015 32
2016 22
2017 56
2018 43
2019 30
2020 22
2021 45
2022 40
2023 26
2024 34
2025 19
Total 526
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Marko Sarstedt publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Marko Sarstedt sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 310–314 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 313 publications — 92nd percentile

92% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13 313
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Marko Sarstedt D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Marko Sarstedt sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 89+ D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 96 D-Index — 98th percentile

98% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96 96
Download as CSV

Research.com Recognitions

  • 2026 - Research.com Business and Management in Germany Leader Award
  • 2025 - Research.com Business and Management in Germany Leader Award
  • 2023 - Research.com Social Sciences and Humanities in Germany Leader Award
  • 2022 - Research.com Social Sciences and Humanities in Germany Leader Award

Overview

Marko Sarstedt is affiliated with Ludwig Maximilian University of Munich in Germany. Their research primarily spans the fields of Business, Management and Accounting, and Psychology. Within these broader areas, their work focuses on subfields such as Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Experimental and Cognitive Psychology, and Management Science and Operations Research.

The subjects studied by Sarstedt include a range of topics related to consumer and marketing behavior. Key topics include Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Technology Adoption and User Behaviour, Digital Marketing and Social Media, Mental Health Research Topics, and Color Perception and Design.

Sarstedt has contributed to multiple publication venues, often collaborating with a consistent group of co-authors. Frequent publication venues include:

  • Psychology and Marketing
  • Journal of Business Research
  • Journal of Marketing Analytics
  • European Journal of Marketing
  • International Journal of Contemporary Hospitality Management

Among frequent co-authors are:

  • Christian M. Ringle
  • Susanne Adler
  • Monika Imschloß
  • Joseph F. Hair
  • Nicholas P. Danks

Recent papers authored or co-authored by Sarstedt demonstrate a focus on partial least squares structural equation modeling (PLS-SEM) and its applications in marketing research and other fields. Notable papers include:

  • "PLS-SEM's most wanted guidance" (2022), International Journal of Contemporary Hospitality Management
  • "Progress in partial least squares structural equation modeling use in marketing research in the last decade" (2022), Psychology and Marketing
  • "Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses!" (2020), International Journal of Market Research
  • "Executing and interpreting applications of PLS-SEM: Updates for family business researchers" (2020), Journal of Family Business Strategy
  • "A perspective on using partial least squares structural equation modelling in data articles" (2023), Data in Brief

Sarstedt has authored several books, published primarily with Science meets practice and Springer International Publishing, addressing topics including multisensory design and PLS-SEM methodologies. Some of the book titles are:

  • Multisensorisches Design von Verkaufsumgebungen (2022, 2025)
  • Multisensory Design of Retail Environments (2023, 2024)
  • Skalierung von KI im Marketing und die neue Rolle des CMO (2022)
  • Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
  • State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) (2023)
  • Partial least squares Strukturgleichungsmodellierung (PLS-SEM): Eine anwendungsorientierte Einführung (2024)

Best Publications

  • A primer on partial least squares structural equation modeling (PLS-SEM)

    Joseph F. Hair;G. Tomas M. Hult;Christian M. Ringle;Marko Sarstedt

  • PLS-SEM: Indeed a Silver Bullet

    Joe F. Hair;Christian M. Ringle;Marko Sarstedt

  • When to use and how to report the results of PLS-SEM

    Joseph F. Hair;Jeffrey J. Risher;Marko Sarstedt;Christian M. Ringle

  • Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research

    Joseph F. Hair;Marko Sarstedt;Lucas Hopkins;Volker G. Kuppelwieser

  • An assessment of the use of partial least squares structural equation modeling in marketing research

    Joe F. Hair;Marko Sarstedt;Marko Sarstedt;Christian M. Ringle;Christian M. Ringle;Jeannette A. Mena

  • Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Workbook

    Joseph F. Hair Jr.;G. Tomas M. Hult;Christian M. Ringle;Marko Sarstedt

  • Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance

    Joseph F. Hair;Christian M. Ringle;Marko Sarstedt

  • Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013)

    Joerg Henseler;Joerg Henseler;Theo K. Dijkstra;Marko Sarstedt;Marko Sarstedt;Christian M. Ringle;Christian M. Ringle

  • Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

    Galit Shmueli;Marko Sarstedt;Joseph F. Hair;Jun-Hwa Cheah

  • The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications

    Joseph F. Hair;Marko Sarstedt;Torsten M. Pieper;Christian M. Ringle

  • Testing measurement invariance of composites using partial least squares

    Jörg Henseler;Christian M. Ringle;Marko Sarstedt

  • Editor's comments: a critical look at the use of PLS-SEM in MIS quarterly

    Christian M. Ringle;Marko Sarstedt;Detmar W. Straub

  • How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM:

    Marko Sarstedt;Joseph F. Hair;Jun-Hwa Cheah;Jan-Michael Becker

  • Partial Least Squares Structural Equation Modeling

    Marko Sarstedt;Marko Sarstedt;Christian M. Ringle;Joseph F. Hair

  • Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods

    Joseph F. Hair;G. Tomas M. Hult;Christian M. Ringle;Christian M. Ringle;Marko Sarstedt;Marko Sarstedt

  • Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers

    Marko Sarstedt;Marko Sarstedt;Christian M. Ringle;Christian M. Ringle;Donna Smith;Russell Reams

  • Goodness-of-fit indices for partial least squares path modeling

    Jörg Henseler;Marko Sarstedt

  • Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

    Adamantios Diamantopoulos;Marko Sarstedt;Marko Sarstedt;Christoph Fuchs;Petra Wilczynski

  • Estimation issues with PLS and CBSEM: Where the bias lies! ☆

    Marko Sarstedt;Marko Sarstedt;Joseph F. Hair;Christian M. Ringle;Christian M. Ringle;Kai O. Thiele

  • Partial least squares structural equation modeling in HRM research

    Christian M. Ringle;Marko Sarstedt;Rebecca Mitchell;Siegfried P. Gudergan

  • An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research

    Faizan Ali;S. Mostafa Rasoolimanesh;Marko Sarstedt;Christian M. Ringle

  • Gain more insight from your PLS-SEM results: The importance-performance map analysis

    Christian M. Ringle;Marko Sarstedt

  • A Primer on Partial Least Squares Structural Equation Modeling

    Marko Sarstedt;G. Tomas M. Hult;Christian M. Ringle;Joseph Hair

  • Rethinking some of the rethinking of partial least squares

    Joseph F. Hair;Marko Sarstedt;Christian M. Ringle

  • A critical look at the use of PLS-SEM in MIS Quarterly

    Christian M. Ringle;Marko Sarstedt;Detmar W. Straub

  • A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

    Erik A. Mooi;Marko Sarstedt

  • A Concise Guide to Market Research

    Marko Sarstedt;Erik Mooi

  • Editorial - Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance

    Joseph F. Hair;Christian M. Ringle;Marko Sarstedt

Frequent Co-Authors

Christian M. Ringle
Christian M. Ringle Hamburg University of Technology
Joseph F. Hair
Joseph F. Hair University of South Alabama
Jörg Henseler
Jörg Henseler University of Twente
G. Tomas M. Hult
G. Tomas M. Hult Michigan State University
Adamantios Diamantopoulos
Adamantios Diamantopoulos University of Vienna
Siegfried P. Gudergan
Siegfried P. Gudergan University of Waikato
Detmar W. Straub
Detmar W. Straub Temple University
Charles R. Taylor
Charles R. Taylor Villanova University
Roger J. Calantone
Roger J. Calantone Michigan State University
Kevin H. Kim
Kevin H. Kim University of Pittsburgh

External Links

Wikipedia of Marko Sarstedt Personal website of Marko Sarstedt Google Scholar page

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