What is he best known for?
The fields of study he is best known for:
- Marketing
- Statistics
- Management
Victor R. Prybutok focuses on Marketing, Service quality, Quality, Knowledge management and Advertising.
When carried out as part of a general Marketing research project, his work on Consumer behaviour and Customer advocacy is frequently linked to work in Current analysis, Homogeneous and Financial performance, therefore connecting diverse disciplines of study.
His Service quality study results in a more complete grasp of Service.
The concepts of his Quality study are interwoven with issues in Productivity, Contingency theory, Strategic planning and Cost leadership.
He combines subjects such as Discriminative model and Process with his study of Knowledge management.
His SERVQUAL research includes elements of Information quality, Predictive validity and Convergent validity.
His most cited work include:
- Measuring information systems service quality: concerns on the use of the SERVQUAL questionnaire (523 citations)
- A Comprehensive Model for Assessing the Quality and Productivity of the Information Systems Function: Toward a Theory for Information Systems Assessment (353 citations)
- It is not for fun: An examination of social network site usage (269 citations)
What are the main themes of his work throughout his whole career to date?
Victor R. Prybutok mainly investigates Marketing, Quality, Knowledge management, Service quality and Process management.
His study in Marketing is interdisciplinary in nature, drawing from both Structural equation modeling and Advertising.
Victor R. Prybutok integrates Quality with Product in his research.
His Knowledge management research includes themes of Information quality and Empirical research.
His research in Service quality intersects with topics in Customer satisfaction and Service system.
Victor R. Prybutok has researched Process management in several fields, including Operations management and Quality management.
He most often published in these fields:
- Marketing (26.00%)
- Quality (21.60%)
- Knowledge management (20.80%)
What were the highlights of his more recent work (between 2017-2021)?
- Quality (21.60%)
- Marketing (26.00%)
- Service quality (20.00%)
In recent papers he was focusing on the following fields of study:
His main research concerns Quality, Marketing, Service quality, Process management and Structural equation modeling.
His work carried out in the field of Quality brings together such families of science as Knowledge management and Medical education.
His Sales management, Purchasing and Brand equity study in the realm of Marketing interacts with subjects such as Smart city.
He works on Service quality which deals in particular with SERVQUAL.
His Process management research focuses on subjects like Service, which are linked to Justice and Mindset.
His Structural equation modeling research incorporates themes from Partial least squares regression, Usability and Operations management.
Between 2017 and 2021, his most popular works were:
- Co-viewing Experience in Video Websites: The Effect of Social Presence on E-Loyalty (16 citations)
- Sharing and storage behavior via cloud computing: Security and privacy in research and practice (15 citations)
- How to influence consumer mindset: A perspective from service recovery (14 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Statistics
- Management
His primary areas of study are Structural equation modeling, Marketing, Knowledge management, Quality and Process management.
Victor R. Prybutok works mostly in the field of Structural equation modeling, limiting it down to topics relating to Usability and, in certain cases, Information retrieval, Exploratory data analysis, Analytics, Data collection and Latent semantic analysis.
In general Marketing, his work in Purchasing and Food marketing is often linked to Smart city and E-Government linking many areas of study.
His work in Knowledge management covers topics such as Loyalty which are related to areas like Mindset, Service recovery, Justice and Service.
Victor R. Prybutok works in the field of Quality, namely Quality management.
His studies deal with areas such as Test, Supply chain management and Variables as well as Process management.
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