What is he best known for?
The fields of study he is best known for:
- The Internet
- Marketing
- Management
His primary areas of study are Marketing, Technology acceptance model, Vendor, The Internet and Usability.
His study on Service and Consumer behaviour is often connected to Institution and Database transaction as part of broader study in Marketing.
His research in Technology acceptance model focuses on subjects like Perception, which are connected to Home shopping.
His Vendor study deals with Advertising intersecting with E-commerce.
His studies deal with areas such as Express trust, Social psychology and E-services as well as The Internet.
He has included themes like Web development, Knowledge management and Flexibility in his Usability study.
His most cited work include:
- Trust and TAM in online shopping: an integrated model (4909 citations)
- STRUCTURAL EQUATION MODELING AND REGRESSION: GUIDELINES FOR RESEARCH PRACTICE (3671 citations)
- E-commerce: the role of familiarity and trust (2241 citations)
What are the main themes of his work throughout his whole career to date?
Marketing, Knowledge management, Public relations, Social psychology and Perception are his primary areas of study.
His study in the field of Consumer behaviour and Service also crosses realms of Database transaction and Institution.
His research in Knowledge management intersects with topics in Information systems research, Management information systems, Key and Social exchange theory.
His Public relations study incorporates themes from The Internet, Information privacy, Privacy policy and Personally identifiable information.
His biological study spans a wide range of topics, including Scale and Virtual community.
Perception is closely attributed to Technology acceptance model in his study.
He most often published in these fields:
- Marketing (19.85%)
- Knowledge management (19.12%)
- Public relations (18.38%)
What were the highlights of his more recent work (between 2012-2020)?
- Information retrieval (5.15%)
- Latent semantic analysis (3.68%)
- Public relations (18.38%)
In recent papers he was focusing on the following fields of study:
His scientific interests lie mostly in Information retrieval, Latent semantic analysis, Public relations, Artificial intelligence and Natural language processing.
His Information retrieval research includes themes of Text mining, Entropy, Categorization and Helpfulness.
His work in Helpfulness tackles topics such as Management information systems which are related to areas like Marketing.
His research in Public relations tackles topics such as Information privacy which are related to areas like Personally identifiable information and Express trust.
His work deals with themes such as Data science and Technology acceptance model, which intersect with Natural language processing.
His Technology acceptance model research integrates issues from Social psychology and Perception.
Between 2012 and 2020, his most popular works were:
- Do context and personality matter? Trust and privacy concerns in disclosing private information online (146 citations)
- The role of privacy assurance mechanisms in building trust and the moderating role of privacy concern (64 citations)
- Controlling for Lexical Closeness in Survey Research: A Demonstration on the Technology Acceptance Model (25 citations)
This overview was generated by a machine learning system which analysed the scientist’s
body of work. If you have any feedback, you can
contact us
here.
