What is she best known for?
The fields of study she is best known for:
- The Internet
- Social psychology
- Marketing
The scientist’s investigation covers issues in The Internet, Social psychology, Advertising, Marketing and Empirical research.
Her The Internet research includes elements of Structural equation modeling and Purchasing.
Her Social psychology research incorporates elements of Internet based and Online participation.
Her Online participation research incorporates themes from Social computing, Social network and Social learning.
Her work deals with themes such as Quality, Social media, Sample and Affect, which intersect with Advertising.
Christy M. K. Cheung combines subjects such as Reliability, Risk perception and Knowledge management with her study of Empirical research.
Her most cited work include:
- How habit limits the predictive power of intention: the case of information systems continuance (1200 citations)
- Online social networks: Why do students use facebook? (997 citations)
- Acceptance of Internet-based learning medium: the role of extrinsic and intrinsic motivation (744 citations)
What are the main themes of her work throughout her whole career to date?
Christy M. K. Cheung mainly focuses on Social psychology, Advertising, Knowledge management, The Internet and Marketing.
Her study in the field of Social influence is also linked to topics like Context.
Her work in the fields of Advertising, such as Consumer behaviour, intersects with other areas such as Research model and Laboratory experiment.
Christy M. K. Cheung interconnects Information quality and Continuance in the investigation of issues within Knowledge management.
Her work in the fields of The Internet, such as Internet based, overlaps with other areas such as Perspective.
Her studies deal with areas such as Conceptual framework, Empirical research, Risk perception and Internet shopping as well as Marketing.
She most often published in these fields:
- Social psychology (26.70%)
- Advertising (20.94%)
- Knowledge management (20.42%)
What were the highlights of her more recent work (between 2016-2021)?
- Social psychology (26.70%)
- Internet privacy (12.04%)
- Social media (12.04%)
In recent papers she was focusing on the following fields of study:
Her primary scientific interests are in Social psychology, Internet privacy, Social media, Affordance and Knowledge management.
Christy M. K. Cheung has included themes like Technology addiction, Value, Payment, Mobile payment and Structural equation modeling in her Social psychology study.
In her study, Advertising is inextricably linked to Loyalty, which falls within the broad field of Value.
Advertising is often connected to Sample in her work.
Her Internet privacy research incorporates Context and Public good.
Her Knowledge management research integrates issues from Omnichannel and Multidimensional scaling.
Between 2016 and 2021, her most popular works were:
- The state of online impulse-buying research (90 citations)
- Gamification in the Workplace: The Central Role of the Aesthetic Experience (76 citations)
- Inside out and outside in: How the COVID-19 pandemic affects self-disclosure on social media. (38 citations)
In her most recent research, the most cited papers focused on:
- The Internet
- Social psychology
- Marketing
Her primary areas of study are Social psychology, Conceptual framework, Affordance, Internet privacy and Knowledge management.
Social psychology is integrated with Context and Social games in her study.
Her study in Conceptual framework is interdisciplinary in nature, drawing from both Omnichannel, Marketing and Impulse.
Her work carried out in the field of Affordance brings together such families of science as Salient and Continuance.
Internet privacy is frequently linked to Social media in her study.
Her Value research includes elements of Sample, Loyalty and E loyalty.
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