Yongqiang Sun is affiliated with Wuhan University in China, with a research focus primarily in the social sciences. Their work spans several subfields, including sociology and political science, information systems and management, social psychology, marketing, and communication.
The main subjects of their research explore areas such as digital marketing and social media, technology adoption and user behavior, AI in service interactions, the impact of technology on adolescents, knowledge management and sharing, social robot interaction and human-robot interaction, as well as customer service quality and loyalty.
Yongqiang Sun has published extensively in various academic venues. Frequent publication outlets include:
Notable recent papers authored or co-authored by Yongqiang Sun are:
The frequent co-authors associated with Yongqiang Sun include Xiao-Liang Shen, Nan Wang, Chaofan Yang, Xitong Guo, and Bo Yang.
Yongqiang Sun;Nan Wang;Xitong Guo;Zeyu Peng
Yongqiang Sun;Yulin Fang;Kai H. Lim
Xitong Guo;Xiaofei Zhang;Yongqiang Sun
Yongqiang Sun;Nan Wang;Xiao-Liang Shen;Jacky Xi Zhang
Xitong Guo;Yongqiang Sun;Nan Wang;Zeyu Peng
Yongqiang Sun;Dina Liu;Sijing Chen;Xingrong Wu
Nan Wang;Xiao-Liang Shen;Yongqiang Sun
Yongqiang Sun;Yulin Fang;Kai H. Lim;Detmar Straub
Yiming Zhao;Afeng Wang;Yongqiang Sun
Yongqiang Sun;Kai H. Lim;Chunping Jiang;Jerry Zeyu Peng
Liuhan Zhan;Yongqiang Sun;Nan Wang;Xi Zhang
Xi Zhang;Yang Gao;Xiangda Yan;Patricia Ordóñez de Pablos
Xi Zhang;Yao Meng;Patricia Ordóñez de Pablos;Yongqiang Sun
Wei Jin;Yongqiang Sun;Nan Wang;Xi Zhang
Yongqiang Sun;Linghong Ni;Yiming Zhao;Xiao‐Liang Shen
Yongqiang Sun;Nan Wang;Chunxiao Yin;Jacky Xi Zhang
Xi Zhang;Shan Jiang;Patricia Ordóñez de Pablos;Miltiadis D. Lytras
Yongqiang Sun;Chaofan Yang;Xiao-Liang Shen;Nan Wang
Xi Zhang;Xiangda Yan;Xiongfei Cao;Yongqiang Sun
Yongqiang Sun;Yulin Fang;Kai H. Lim
Xi Zhang;Yuan Zhang;Yongqiang Sun;Miltiadis Lytras
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