World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
42
Citations
9625
World Ranking
1482
National Ranking
60

Overview

Yulin Fang is affiliated with the University of Hong Kong in China. Their research focuses primarily on fields related to Business, Management, and Accounting, with significant contributions in subfields such as Sociology and Political Science, Plant Science, Food Science, Information Systems and Management, and Strategy and Management.

Their scholarly output reveals a diverse range of topics including Digital Marketing and Social Media, Technology Adoption and User Behaviour, Fermentation and Sensory Analysis, Horticultural and Viticultural Research, Knowledge Management and Sharing, Phytochemicals and Antioxidant Activities, and Digital Platforms and Economics.

Yulin Fang has published in various academic venues. Frequent publication venues include:

  • SSRN Electronic Journal
  • Information Systems Research
  • Information Systems Journal
  • MIS Quarterly
  • Academy of Management Proceedings

Some recent papers authored or co-authored by Yulin Fang include:

  • "The role of social media in the engagement and information processes of social CRM" (2020), International Journal of Information Management
  • "Effects and impacts of technical processing units on the nutrients and functional components of fruit and vegetable juice" (2023), Food Research International
  • "Interorganizational Systems and Supply Chain Agility in Uncertain Environments: The Mediation Role of Supply Chain Collaboration" (2023), Information Systems Research
  • "Informational and emotional appeals of cover image in crowdfunding platforms and the moderating role of campaign outputs" (2023), Decision Support Systems
  • "Knowledge coordination via digital artefacts in highly dispersed teams" (2021), Information Systems Journal

Yulin Fang frequently collaborates with the following co-authors:

  • Xiangyu Sun
  • Yanlun Ju
  • Tingting Ma
  • Xiaojie Zhang
  • Jiaqi Wang

Best Publications

  • Trust, satisfaction, and online repurchase intention: the moderating role of perceived effectiveness of E-commerce institutional mechanisms

    Yulin Fang;Israr Qureshi;Heshan Sun;Patrick McCole

  • Repurchase intention in B2C e-commerce-A relationship quality perspective

    Yixiang Zhang;Yulin Fang;Kwok-Kee Wei;Elaine Ramsey

  • Understanding Sustained Participation in Open Source Software Projects

    Yulin Fang;Derrick Neufeld

  • Exploring the role of psychological safety in promoting the intention to continue sharing knowledge in virtual communities

    Yixiang Zhang;Yulin Fang;Kwok-Kee Wei;Huaping Chen

  • Multinational Firm Knowledge, use of Expatriates and Foreign Subsidiary Performance

    Yulin Fang;Guoliang Frank F. Jiang;Shige Makino;Paul W. Beamish

  • How Doctors Gain Social and Economic Returns in Online Health-Care Communities: A Professional Capital Perspective

    Shanshan Guo;Xitong Guo;Yulin Fang;Doug Vogel

  • Understanding sustained participation in transactional virtual communities

    Yongqiang Sun;Yulin Fang;Kai H. Lim

  • Understanding online customer repurchasing intention and the mediating role of trust – an empirical investigation in two developed countries

    Israr Qureshi;Yulin Fang;Elaine Ramsey;Patrick McCole

  • International diversification, subsidiary performance, and the mobility of knowledge resources

    Yulin Fang;Michael Wade;Andrew Delios;Paul W. Beamish

  • Understanding employee innovative behavior: Integrating the social network and leader-member exchange perspectives

    Xiao-Hua Frank Wang;Yulin Fang;Israr Qureshi;Onne Janssen

  • Attracted to or Locked In? Predicting Continuance Intention in Social Virtual World Services

    Zhongyun Zhou;Yulin Fang;Douglas Vogel;Xiao-Ling Jin

  • Individual motivations and demographic differences in social virtual world uses: An exploratory investigation in Second Life

    Zhongyun Zhou;Xiao-Ling Jin;Douglas R. Vogel;Yulin Fang

  • Remote Leadership, Communication Effectiveness and Leader Performance

    Derrick J. Neufeld;Zeying Wan;Yulin Fang

  • Moderating role of gender in the relationships between perceived benefits and satisfaction in social virtual world continuance

    Zhongyun Zhou;Xiao-Ling Jin;Yulin Fang

  • User Satisfaction with Information Technology Service Delivery: A Social Capital Perspective

    Yongqiang Sun;Yulin Fang;Kai H. Lim;Detmar Straub

  • Contributing high quantity and quality knowledge to online Q&A communities

    Jie Lou;Yulin Fang;Kai H. Lim;Jerry Zeyu Peng

  • Individual, social and situational determinants of telecommuter productivity

    Derrick J. Neufeld;Yulin Fang

  • Socialization in Open Source Software Projects: A Growth Mixture Modeling Approach:

    Israr Qureshi;Yulin Fang

  • The role of trust in promoting organizational knowledge seeking using knowledge management systems: An empirical investigation

    Wei He;Yulin Fang;Kwok-Kee Wei

  • The Role of Information Technology in Technology-Mediated Learning: A Review of the Past for the Future

    Zeying Wan;Yulin Fang;Derrick J. Neufeld

  • ‘Trust, Satisfaction, and Online Re-purchase Intention: The Moderating Role of Perceived Effectiveness of E-commerce Institutional Mechanisms’.

    Elaine Ramsey;Yulin Fang;Israr Qureshi;Patrick McCole

Frequent Co-Authors

Yongqiang Sun
Yongqiang Sun Wuhan University
Kwok Kee Wei
Kwok Kee Wei National University of Singapore
Paul Harrigan
Paul Harrigan University of Western Australia
Detmar W. Straub
Detmar W. Straub Temple University
Matthew K. O. Lee
Matthew K. O. Lee Hong Kong Metropolitan University
Paul W. Beamish
Paul W. Beamish University of Western Ontario
Andrew Delios
Andrew Delios National University of Singapore
Hefu Liu
Hefu Liu University of Science and Technology of China
Douglas R. Vogel
Douglas R. Vogel Harbin Institute of Technology
Zhongsheng Hua
Zhongsheng Hua Zhejiang University

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