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D-Index & Metrics

Business and Management

D-Index
33
Citations
6271
World Ranking
2449
National Ranking
146

Overview

Paul Harrigan is affiliated with the University of Western Australia in Australia and conducts research in the fields of Social Sciences and Business, Management and Accounting. Their work spans several subfields including Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Communication, and Human-Computer Interaction.

The main topics of Paul Harrigan's research focus on Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Digital Communication and Language, Customer Service Quality and Loyalty, Impact of Technology on Adolescents, Technology Adoption and User Behaviour, and Service and Product Innovation.

Paul Harrigan has published multiple recent papers, including:

  • Identifying influencers on social media, 2020, International Journal of Information Management
  • The role of social media in the engagement and information processes of social CRM, 2020, International Journal of Information Management

Other highly cited recent papers related to their sphere but primarily authored by other researchers include:

  • Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media, 2020, Australasian Marketing Journal (AMJ)
  • Marketing research on Mobile apps: past, present and future, 2021, Journal of the Academy of Marketing Science
  • How trust leads to online purchase intention founded in perceived usefulness and peer communication, 2021, Journal of Consumer Behaviour

Frequent co-authors of Paul Harrigan include Kristof Coussement, Sanjit Kumar Roy, Jason Weismueller, Shasha Wang, and Kim Feddema, reflecting collaborative research efforts across multiple projects.

Paul Harrigan's research frequently appears in several publication venues, notably:

  • Australasian Marketing Journal (AMJ)
  • Journal of Business Research
  • International Journal of Information Management
  • Journal of Marketing Management
  • Journal of the Academy of Marketing Science

Best Publications

  • Customer engagement with tourism social media brands

    Paul Harrigan;Uwana Evers;Morgan Miles;Timothy Daly

  • Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent

    Paul Harrigan;Uwana Evers;Morgan P. Miles;Tim Daly

  • Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media:

    Jason Weismueller;Jason Weismueller;Paul Harrigan;Shasha Wang;Geoffrey N. Soutar

  • CRM to social CRM: the integration of new technologies into customer relationship management

    Musfiq Mannan Choudhury;Paul Harrigan

  • Modelling CRM in a social media age

    Paul Harrigan;Geoff Soutar;Musfiq Mannan Choudhury;Michelle Lowe

  • Marketing research on Mobile apps: past, present and future.

    Lara Stocchi;Naser Pourazad;Nina Michaelidou;Arry Tanusondjaja

  • Identifying influencers on social media

    Paul Harrigan;Timothy M. Daly;Kristof Coussement;Kristof Coussement;Julie A. Lee

  • Critical Factors Underpinning the e-CRM Activities of SMEs”.

    Paul Harrigan;Elaine Ramsey;Patrick Ibbotson

  • Exploring entrepreneurial marketing

    Morgan Miles;Audrey Gilmore;Paul Harrigan;Gemma Lewis

  • From e-CRM to s-CRM. Critical factors underpinning the social CRM activities of SMEs

    Paul Harrigan;Morgan P Miles

  • How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education.

    Paul Harrigan;Bev Hulbert

  • Linking social media to customer relationship management (CRM): a qualitative study on SMEs

    Sushmita Guha;Paul Harrigan;Geoff Soutar

  • How trust leads to online purchase intention founded in perceived usefulness and peer communication

    Maggie Harrigan;Kim Feddema;Shasha Wang;Paul Harrigan;Paul Harrigan

  • CAPTURING AND CO-CREATING STUDENT EXPERIENCES IN SOCIAL MEDIA: A SOCIAL IDENTITY THEORY PERSPECTIVE

    Momoko Fujita;Paul Harrigan;Geoffrey N. Soutar

  • Tackling social media data analysis: Comparing and contrasting QSR NVivo and Leximancer

    Violetta Wilk;Geoffrey N. Soutar;Paul Harrigan

  • The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation

    Sanjit K. Roy;Gaganpreet Singh;Megan Hope;Bang Nguyen

  • Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach

    Paul Harrigan;Elaine Ramsey;Patrick Ibbotson

  • Online brand advocacy (OBA): The development of a multiple item scale

    Violetta Wilk;Geoffrey Norman Soutar;Paul Harrigan

  • Investigating the e‐CRM activities of Irish SMEs

    Paul Harrigan;Elaine Ramsey;Patrick Ibbotson

  • Do value cocreation and engagement drive brand evangelism

    Paul Harrigan;Sanjit K. Roy;Tom Chen

  • e-CRM in SMEs: an exploratory study in Northern Ireland

    Paul Harrigan;Elaine Ramsey;Patrick Ibbotson

  • Social Media in Politics: The Ultimate Voter Engagement Tool or Simply an Echo Chamber?

    Lisa Harris;Paul Harrigan

Frequent Co-Authors

Geoffrey N. Soutar
Geoffrey N. Soutar University of Western Australia
Morgan P. Miles
Morgan P. Miles Charles Sturt University
Yulin Fang
Yulin Fang University of Hong Kong
Simone Pettigrew
Simone Pettigrew George Institute for Global Health
Vincent Nijman
Vincent Nijman Oxford Brookes University
K. A. I. Nekaris
K. A. I. Nekaris Oxford Brookes University
Bang Nguyen
Bang Nguyen Oxford Brookes University
Audrey Gilmore
Audrey Gilmore University of Ulster

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